Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Additional Information
Languages
Work Availability
Timeline
Tim Huff

Tim Huff

Sr. Director UX
Dallas,Tx

Summary

Executive level design leader with 24 years of experience designing brands, e-commerce and marketing websites, software applications, physical products, and customer experiences. Coordinated with sales, marketing, strategy, research, technology, and engineering teams to deliver over 250 projects. Team builder recruiting (hiring over 300 people), managing, and retaining talent in high pressure, deadline driven environments. Argent about cultivating positive culture and work environment. Customer obsessed; pixel perfect

Overview

20
20
years of professional experience
1
1

User Centered Design Certification

Work History

Chief Product Officer

Symple / CivicSource
09.2024 - Current

CivicSource / Symple is a small startup that focuses on Home Tax Auctions, Legal Due Diligence, and Mass Mailings. None of my team's work is public currently.

  • Mentored junior team members, fostering professional growth and contributing to a positive work environment.
  • Optimized user experience by conducting comprehensive market research and incorporating customer feedback into product design.
  • Collaborated with cross-functional teams for efficient product launch, ensuring seamless communication and alignment of goals.
  • Managed a diverse team of engineers, designers, and marketers to deliver high-quality products on time and within budget constraints.
  • Implemented robust testing frameworks to ensure optimal performance across multiple platforms and devices prior to release.
  • Enhanced user engagement by prioritizing features based on customer needs analysis while balancing business objectives.
  • Championed innovation by fostering a culture of creativity and experimentation within the product team.
  • Negotiated strategic partnerships with industry leaders to enhance offering capabilities, creating new revenue opportunities in the process.
  • Championed data-driven decision-making by implementing analytics tools to gather actionable insights on product performance and customer behavior.
  • Led the design and product strategy for CivicSource’s groundbreaking tax and lien management platform, scaling UX and product innovation to streamline municipal government operations and improve citizen engagement.
  • Spearheaded the integration of AI and machine learning technologies into Symple’s marketplace platform, automating complex tax data processes and predictive analytics that boosted client efficiency and decision-making accuracy.
  • Built and managed a high-performing, remote-first UX and product design team, fostering a culture of creativity, user-centricity, and cross-functional collaboration across product, engineering, and sales.
  • Designed scalable design systems and workflows that accelerated time-to-market by 30%, enabling rapid iteration in a highly regulated, data-sensitive environment.
  • Partnered closely with executive leadership to align product vision with business goals, driving a 40% increase in platform adoption and measurable revenue growth through user experience improvements.
  • Championed user research and behavioral analytics to identify friction points, resulting in a 25% reduction in onboarding time and enhanced user satisfaction metrics.
  • Advocated for secure-by-design principles and compliance best practices, ensuring platform integrity amid evolving regulatory requirements.
  • Directed product vision and strategy that scaled a SaaS platform from local use to nationwide adoption within one year of implementation.
  • Created loan origination mobile & web tool for auction investors boosting participation by 52%.
  • Created a buyer’s marketplace using AI to customize each marketplace based on city/state regulations, and buyers tendencies growing new buyers by 47% and conversion rate by 34%.
  • Built and led a cross-functional design organization, managing UX, UI, research, and content strategy teams.
  • Established strategic partnerships with key industry players, expanding market reach and driving a 40% growth in customer acquisition.
  • Designed and executed a holistic product strategy, driving a 50% improvement in user engagement and 20% revenue growth through cross-functional collaboration across engineering, sales, and marketing.
  • Implemented AI-driven systems for compliance and data protection, reducing tax legal due diligence by 65% and cutting operational overhead.
  • Optimized product delivery with strategic roadmaps, achieving a 40% improvement in on-time launches through data-driven decision making.
  • Led strategic design and across product triad focused on growth, business goals, and marketing Ads, growing conversion by 47%, and new customer acquisition by 68%.
  • Implemented data-driven decision-making processes, utilizing advanced analytics to inform product roadmap and feature prioritization.
  • Defined and executed a comprehensive UX vision for e-commerce solutions using Figma, enhancing usability and engagement metrics significantly across the platform.
  • Implemented a scalable design system that improved accessibility for users while streamlining development processes, resulting in a 30% reduction in time-to-market for new features.
  • Collaborated with marketing to integrate AI-driven features that boosted user retention rates by an impressive 35%, enhancing overall customer satisfaction and loyalty.
  • Partnered with cross-functional teams including Product, Engineering, Legal, and Marketing to streamline workflows, reducing cross-product fatigue by 45% across departments.
  • Fostered an inclusive team culture that prioritized resource alignment with growth objectives, leading to increased team morale and productivity.
  • Did hands on design for design system, interaction design, 3D design, motion design and visual designs.
  • Successfully managed multiple projects in fast-paced environments through individual work and teamwork.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.

VP of Product and Design

Anywhere Real Estate
08.2023 - 09.2024

Anywhere, parent company of the world’s leading real estate brokerage brands and global relocation services.

  • Implemented effective go-to-market strategies that successfully positioned products in competitive markets, driving sales growth.
  • Implemented rigorous testing procedures throughout the development cycle, ensuring consistent quality across all products in the portfolio.
  • Conducted thorough market research to identify emerging trends and opportunities for future product development initiatives.
  • Increased product revenue by developing and implementing innovative strategies for product positioning and pricing.
  • Transformed a legacy design team into a cohesive modern UX practice, introducing research methodologies and design thinking workshops to educate leadership on UX value, achieving a remarkable 43% reduction in design time while enhancing overall team collaboration and efficiency across projects.
  • Led website redesign, resulting in 50% audience growth and 25% lower bounce rates.
  • Led the development of a lending and title app for the real estate market, enhancing customer experience and enabling seamless financial service integration.
  • Directed AI-powered product strategies, resulting in a 27% increase in revenue and a 21% rise in agent productivity.
  • Collaborated cross-functionally with engineering, legal, and operations teams to ensure compliance and technology integration.
  • Launched AI-driven analytics tools, improving data protection measures by 53% and driving innovation in tech-enabled financial services.
  • Contributed to the design team in developing new layout configurations that improved user accessibility, increasing usability scores by 20%.
  • Utilized Adobe Creative Suite to create marketing collateral that supported a product launch, resulting in a 35% increase in product awareness.
  • Assisted in the implementation of responsive design principles, leading to a 30% increase in mobile site traffic and better user engagement.
  • Delivered an AI-powered video training app, improving agent knowledge retention by 30%.
  • Led the user research program, integrating AI tools to analyze over 200 user sessions monthly to inform design enhancements that decreased customer churn by 18%.
  • Accelerated User Growth & Engagement by defining and implementing scalable, best-in-class design strategies that increased user acquisition by 63%, boosted international engagement by 48%, and optimized ad and offer conversions by 47%, driving measurable value for members.
  • Spearheaded the integration of AI into brokerage training workflows, resulting in an innovative training proof of concept that created on-demand personalized agent training that increased agent productivity by 30%, increased sales by 27%, and significantly lowering agent turnover rates by 18%.
  • Developed comprehensive user experience research strategies that aligned with business objectives and technology goals for all global brands under Anywhere Real Estate Inc., driving enhanced user engagement.
    Aligned product, development, and marketing initiatives to optimize consumer product applications and mobile platforms, leading to improved customer satisfaction by 31% across all service offerings.
  • Championed branding strategies that elevated the company’s market presence, ensuring consistent messaging across all platforms while fostering a strong connection with target audiences.
  • Led user research and A/B testing for mobile and web platforms, increasing user engagement by 21%.
  • Defined and implemented scalable UX standards and cross modal design systems to ensure consistency and efficiency across all products.
  • Led cross-functional teams to successfully launch new products, resulting in increased market share and brand recognition.
  • Championed a data-driven approach to decision-making, using metrics and analytics to guide product enhancements and optimizations.
  • Managed a large portfolio of products, balancing priorities to ensure all projects met deadlines while maintaining high quality standards.
  • Achieved significant cost savings through efficient resource allocation and process improvements in both manufacturing and design phases.
  • Developed a comprehensive product roadmap, guiding the team toward achieving long-term growth objectives.
  • Streamlined product development processes, reducing time-to-market and increasing efficiency.
  • Enhanced customer satisfaction by proactively addressing user feedback and ensuring continuous improvement of existing products.

Sr. Director UX & Innovation

The Michaels Company Inc
Irving, TX
01.2020 - 08.2023

Michaels, a brick and mortar and online e-commerce company targeted at the maker and hobby community.

  • Hired, led, and mentored a diverse team of 52 designers, researchers, and frontend developers to create innovative e-commerce, B2B, B2C, mobile, Point of Sale, in-store tools, and inventory solutions, growing the team from 0 to 52 in 12 weeks.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Defined and implemented a multi-platform product design strategy, balancing innovation with business goals to drive user engagement and revenue growth.
  • Negotiated and managed all vendor and supplier relationships with an internal budget of over $200,000.
  • Established customer reference program; wrote and produced 5 customer case studies within 5 months.
  • Spearheaded a redesign of the e-commerce platform, increasing user engagement by 25% through the integration of machine learning algorithms to personalize customer experiences.
  • Led a multidisciplinary team of 52 designers and researchers, resulting in a 30% improvement in project delivery time by implementing agile methodologies and advanced project management tools.
  • Drove the rebranding project for the mobile app, contributing to a 40% increase in user engagement and a 25% rise in app store ratings within six months.
  • Facilitated design thinking workshops, leading multidisciplinary teams to produce innovative solutions and improve product designs, resulting in a 30% increase in user satisfaction.
  • Implemented design sprints which reduced development cycle time by 20% and resulted in more cohesive and user-centered product releases.
  • Redesigned the company's web interface, increasing the average session duration by 50% and lowering bounce rate by 20% through intuitive navigation and layout adjustments.
  • Redesigned the Michaels web platform, enhancing user experience and achieving a 37% increase in daily active users through A/B testing and iterative design.
  • Built the company’s first product and design teams, implementing agile methodologies and a user-centric design culture, reducing customer churn by 35% and improving retention rates by 15%.
  • Led the development of omnichannel SaaS platforms, expanding product offerings by 45% and driving innovation in the retail and maker community sectors.
    Developed and launched the Michaels Maker Marketplace, generating $10M in growth during its first year.
  • Launched end-to-end customer experiences that increased customer satisfaction scores by 25%.
  • Achieved 100% employee satisfaction rating in Voice of the Employee surveys 2 years in a row, by fostering a collaborative work environment focused on personal development and team success metrics.
  • Spearheaded the development of the Michaels MakerPlace community site, driving annual revenue of over $6.4M while enhancing user engagement through targeted features tailored to the maker community needs.
  • Established robust design systems across mobile and web platforms that streamlined workflows, resulting in a reduction of project turnaround times by approximately 38%, benefiting internal stakeholders significantly.
  • Facilitated consumer workshops that not only improved customer retention rates by 15% but also facilitated the growth of product lines by an impressive 27%, aligning product offerings with user expectations effectively.
  • Elevated Design Excellence & Consistency by Establishing high standards for design quality, creating Michaels’s design principles across 11 product areas and 22 teams.
  • Advanced design systems and processes to increase team efficiency by 64%, driving scalable and cohesive user experiences.
  • Advocated for inclusive principles, ensuring inclusive design practices were embedded in the product development lifecycle
  • Successfully delivered a total of 21 high-quality projects on time while managing multiple technology platforms including B2B, B2C. web, mobile applications and POS solutions across various retail environments.
  • Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Established team priorities, maintained schedules and monitored performance.

Director, Innovation Design

Solera Holdings Inc
07.2016 - 01.2020
  • Managed and expanded a global team of 48 designers, fostering a culture of continuous learning that decreased time to market by 25%.
  • Identified opportunities to enhance operational efficiency and initiated a new technology that improved productivity by 62% within 12 weeks.
  • Scaled, hired, and mentored a global design lab and R&D culture, diversifying product offerings by 31%.
  • Architected a comprehensive brand strategy that drove a 27% growth in the company’s portfolio while securing multiple patents for innovative technologies and solutions within the automotive sector.
  • Spearheaded the successful integration of AI / ML, 3D modeling, and AR / VR technologies into auto industry practices, enhancing product offerings and positioning the company as a leader in digital innovation.
  • Launched a groundbreaking AI-driven insurance claims application that achieved a significant reduction in processing times by 64% while simultaneously increasing accuracy rates by an 43% through enhanced automation techniques.
  • Lead the design of SOBD device that fits in the J1939 port of a vehicle and sends information to our mobile application on vehicle health.
  • Integrated AR/VR technologies to drive a 22% increase in revenue, creating diversified and cost-effective product lines.
  • Enhanced team efficiency by 40% through agile methodologies, contributing to a 31% increase in revenue from new product innovations.
  • Led a cross-functional ideation platform, elevating patent filings by 15% and fostering a culture of innovation across the organization.
  • Amplified User Advocacy & Impact by Leveraging user insights, data, and storytelling to champion user needs at all levels, influencing 15 strategic initiatives.
  • Identified and executed opportunities for transformative, user-centered experiences, enhancing customer connection and increasing user engagement by 66%.
  • Optimized design operations, introducing scalable frameworks that improved collaboration across engineering, marketing, and business teams.
  • Created mobile application for heavy duty truckers and small fleets that calculated Hours of Service, routing, weather, and an intuitive load finder (patented), expanding our business by $3.4M.
  • Fueled Innovation & Product Strategy by partnering with product marketing, marketing, CX, engineering, product, and sales to test and refine bold design concepts, leveraging Solera’s vehicle data and member insights to optimize user experiences which Influenced product strategy with scalable, user-centric solutions, driving 29% increase in business impact.
  • Secured eight patents during tenure, contributing to an overall revenue increase of 31%, establishing new benchmarks for product innovation within the organization’s market segment.

Sr. Manager UX

Hewlett-Packard Inc
03.2014 - 07.2016

HP Inc. is a technology & ecommerce company producing global Hardware and software solutions.

  • Managed the global teams for; UX, front-end development, and Innovation growing the teams by 38%
  • Performed the redesign of the HP.com e-commerce site increasing conversion rate by 4.1% equaling $22mil in revenue
  • Directed marketing, customer experience, and IT to build consumer-level enterprise applications cutting an average of 8 minutes per task saving over $4.5M
  • Created the UX strategy and integrated UX processes into existing IT SDLC cutting product delivery time by 28%
  • Spearheaded the rebranding of HP Enterprise and Hewlett-Packard during the company split
  • Conceptualized an internal game to collect cognitive data that created the company personas, achieving a 92% attachment rate
  • Completed 78 projects that resulted in process savings of $71.3M over 3 years
  • Redesigned user-experience processes that drove a remarkable 24% increase in online sales within the first year through targeted analytics and strategic decision-making.
  • Delivered the redesign of a subscription-based solution for printer ink also created new on-line marketing ads which drove an increase in ink sales revenue by 73%.
  • Implemented a new online initiative to streamline business processes for 70+ employees, reducing redundant work by 46%.
  • Crafted a cohesive brand strategy for HP's new gaming product line, resulting in a unified visual language that increased brand recognition by 25% across global markets.
  • Initiated a data-driven design approach, leveraging user analytics to inform design decisions, improving customer satisfaction scores by 35%.
  • Conceptualized and executed a major redesign of a key application, resulting in a 30% increase in user retention and a 20% boost in feature adoption.
  • Collaborated with developers to implement CSS frameworks, reducing page load times by 15% and enhancing overall site performance.
  • Conducted user testing sessions that revealed critical design flaws, leading to iterative changes that improved user satisfaction scores by 25%.
  • Reduced project churn by 40% through the implementation of user-centered design methodologies, global governance, and metric optimization, enhancing time-to-market.
  • Managed a $80M P&L, optimizing resources and increasing profitability by 30%.
  • Crafted a UX growth strategy that led to a 32% rise in designer career advancements and fostered long-term team development.
  • Led the design of intricate systems for global product lines, ensuring seamless user experiences across diverse platforms while maintaining high standards of usability and accessibility.
  • Created a UX career development program, enhancing team management and reducing turnover by 57% while achieving a 27%
    promotion rate.
  • Partnered with Product, Engineering, and Analytics to develop a data-driven design approach, improving conversion rates, retention, and customer satisfaction.
  • Developed a Global UX Center of Excellence alongside a comprehensive global design system that reduce design time by 33%, enhancing team productivity and consistency in outputs.
  • Provided strong leadership to enhance team productivity and morale.
  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.

Manager User Experience

Argo Data Resource Corp.
12.2012 - 03.2014

ARGO creates mission-critical business processes for financial services and healthcare organizations.

  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Defined UX Strategy for web, mobile, and enterprise solutions at Argo Data, focusing on fintech solutions like Loan Origination and Customer Acquisition.
  • Designed the Unified Loan Application Framework for Omni-channel application Processes, enhancing user experience and efficiency.
  • Designed workflow usability improvements for a unified experience of a retail banking front and back-office application suite in agile teams.
  • Enhanced user engagement by 35% through implementing a streamlined design system, coordinating cross-functional teams to ensure design consistency across platforms.
  • Led a successful redesign of the company’s flagship product, increasing user adoption by 25% and reducing churn rate by 32% through improved UX/UI.
  • Implemented rigorous A/B testing protocols, resulting in a 20% increase in conversion rates by optimizing user journey touchpoints.
  • Spearheaded the integration of advanced prototyping tools like InVision and Axure, cutting down design iteration time by 40% and reducing project turnaround.
  • Mentored and developed a team of 10 junior designers, leading to a 30% improvement in design quality and timely project delivery.
  • Collaborated with the product team to launch a new feature that boosted monthly active users by 20%, leveraging user feedback and analytics data.
  • Optimized mobile-responsive designs, resulting in a 50% increase in mobile traffic and a 35% rise in mobile-driven revenue.
  • Expedited client configuration process by enabling governance across products with a design system, ensuring seamless product management and accessibility compliance.
  • Created Automated Underwriting Credit Risk mitigation journeys, streamlining processes and reducing risk for the company.
  • Provided wireframes, functional specs, prototypes, and UI designs for next-gen financial, banking, and loan software.
  • Worked closely with development teams to create development design systems and frontend UI's for business applications.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Cross-trained existing employees to maximize team agility and performance.
  • Achieved departmental goals by developing and executing strategic plans and performance metrics.

Sr. Director UX

Adobe Systems
06.2005 - 12.2012

Adobe is a software and technology company that empowers everyone, everywhere to imagine, create, and bring any digital experience to life.

  • Product design owner for Adobe Creative Suite, Development Tools, LiveCycle, and Knowledge worker verticals growing the business by design to over $4B in 3 years
  • Worked closely with cross functional teams to assure the satisfaction of customer needs and business requirements
  • Hired and developed a global UX team of 273 UX’ers
  • Defined and implemented the UX team growth path resulting in 37% of team members being promotions
  • Owned the strategy for Learning and Gaming across all products
  • Co-ordinated UX and Technology teams that delivered design-led branding, technology solutions, and multi-screen applications to the top 5% of customers
  • Managing a $500 million quota
  • Trusted and seasoned communicator, presenting to industry analyst, top customers / companies, Adobe Max, SXSW
  • Owned UX strategy for investor relations
  • Operated the UX Strategy and UX processes for 265 UX designers over 237 products
  • Led a global design team to develop Spectrum 1, a unified design system that streamlined processes and achieved a remarkable 48% reduction in time-to-market for product launches across multiple platforms.
  • Delivered compelling design solutions for Adobe's marketing campaigns, driving a 22% conversion rate increase through optimized visual hierarchies and call-to-action placements.
  • Championed the development of Adobe's flagship mobile application UX, resulting in a 50% increase in user retention through rigorous usability testing and iteration.
  • Collaborated with the marketing team to launch a global design campaign, driving a 20% increase in brand visibility and winning 3 industry awards.
  • Designed interactive prototypes using HTML/CSS/JS and conducted extensive A/B testing, improving product adoption rates by 30% within six months.
  • Pioneered the introduction of accessibility-first design practices, expanding product reach by 15% to underserved user groups globally.
  • Developed prototype designs for Adobe Photoshop, which became instrumental in securing a patent for a pioneering design feature now industry-standard.
  • Established global UX design systems, reducing product development time by 22% and enhancing collaboration across multiple teams.
  • Delivered key UX innovations that improved product iteration speed, leading to faster time-to-market and higher user satisfaction.
  • Represented Adobe at major industry events, positioning the company as a thought leader in UX and product design.
  • Led and mentored a 235+ member global product, research, and design team driving over $4B in revenue over 167 products.
  • Spearheaded innovative projects in motion design and browser-based gaming platforms that set new industry standards and enhanced user engagement metrics for Adobe's product offerings.
  • Spearheaded innovations in AI design and Generative pixel fill, influencing industry standards.
  • Collaborated as lead designer and architect on Adobe Air Development Tools from inception to launch, resulting in an impressive $6.4M in new revenue within the first year of deployment.
  • Directed the design efforts for all Creative Tools and Adobe LiveCycle during the pivotal merger of Adobe and Macromedia, ensuring seamless integration of brand identities and user experiences across products.
  • Presented strategic insights to industry analysts, investors, and top-tier customers at major events like Adobe Max and SXSW, showcasing product innovations and garnering valuable feedback for future developments.
  • Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
  • Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks in pursuit of solutions.
  • Increased employee satisfaction, providing regular coaching and feedback sessions.

Education

Bachelor of Science - Industrial Design

University of Texas Design, Austin, TX

Associate of Arts - Graphic Design

Mountain View College, Dallas, TX

Skills

  • Product Culture
  • Certified in UCD by IDEO
  • UI & Visual Design
  • Product Vision
  • Organizational Vision & Strategy
  • Drive Strategic Initiatives
  • Team Development
  • Product Execution
  • Brand Evangelist
  • Executive presence with customer & presentations
  • Distributed Team Leadership
  • Digital Strategy, Innovation, & Culture
  • Accountability across UX touch points
  • UX Evangelist
  • Building future leaders
  • Okrs and KPIs
  • Effective Communicator and Public Speaker
  • Executive Leadership
  • Partnerships and Affiliations
  • Operational Analysis
  • Public Speaking
  • Integrity and Transparency
  • Industry Best Practices
  • Performance Monitoring
  • Media Relations
  • Data Analysis
  • Negotiation and Persuasion
  • Resource Allocation
  • Complex Problem-Solving
  • Change and Growth Management
  • Strategic Planning
  • Process Improvement
  • Critical Thinking
  • Leadership and People Development
  • Industry Expertise
  • Annual Planning
  • Employee Motivation and Performance
  • Portfolio Management
  • Market Research
  • Competitor Trends
  • Tracking Metrics
  • Recruiting and Interviewing
  • Corporate Branding
  • Coaching and Mentoring
  • Risk and Mitigation Analysis
  • Business Storytelling
  • Staff Training
  • Product Demonstration
  • Conflict Resolution
  • Solution Innovation
  • Performance Benchmarking
  • Project Oversight
  • Team Engagement
  • Expectation Management
  • Approachable and Outgoing
  • Project Direction
  • Growth Portfolios
  • Mission and Vision
  • Performance Metrics Analysis
  • Thrive Under Pressure
  • Balanced Work Ethic
  • P&L Responsibility
  • Innovative and Visionary
  • Organizational Structure
  • Analytical and Critical Thinker
  • Interactive Media
  • People and Culture
  • Policy and Procedure Development
  • Augmented Reality
  • Management Team Leadership
  • Adaptable and Flexible
  • Corporate Strategy and Development
  • Customer Service

Accomplishments

  • Supervised team of 235 staff members.
  • Collaborated with team of 10 in the development of Michaels MakerPlace.
  • Resolved product issue through consumer testing.
  • Scaled design and product functions across global enterprises, driving adoption of platforms at HP, Adobe, Michaels, and Anywhere Real Estate, resulting in measurable increases in revenue, retention, and operational efficiency.
  • Drove AI/ML integration into enterprise workflows (Anywhere AI Training, Symple AI Marketplace), improving automation, compliance, and user adoption while reducing support costs.
  • Launched new digital platforms and SaaS solutions that transformed customer engagement across fintech, retail, real estate, and health tech, generating multimillion-dollar growth and strengthening market position.
  • Built and led design organizations of up to 235 people globally across North America, EMEA, and APAC, establishing career paths, performance standards, and mentoring frameworks that improved retention and talent quality.
  • Unified fragmented design teams into cohesive organizations (e.g., Michaels, PMG), implementing design systems and processes that improved speed-to-market by double digits while enhancing consistency across products.
  • Created cross-functional roadmaps with Product, Engineering, and Marketing, balancing short-term delivery with long-term business vision and aligning leadership around customer-centric growth.
  • Redefined customer experiences across SaaS and eCommerce platforms, lowering bounce rates, increasing conversions, and improving customer satisfaction scores (CSAT, NPS) through data-driven UX strategies.
  • Implemented enterprise-scale design systems at Adobe, HP, Michaels, and CivicSource, reducing design and development costs, accelerating release cycles, and standardizing user experience across product lines.
  • Developed omnichannel solutions in retail and consumer markets (e.g., Michaels MakerPlace, HP’s global consumer site), driving measurable growth in digital commerce and brand engagement.
  • Holder of 10 patents and 6 industry awards for UX and product design innovation.
  • Active thought leader and contributor to design organizations (AIGA, UXPA, IxDF, DMI), shaping best practices for the field.
  • Sought-after design executive trusted to guide digital transformation, customer experience, and innovation initiatives at scale.

Certification

  • Design Thinking - IDEO
  • User-Centered Design - IDEO

Additional Information

AWARDS

  • Named on / own 8 Patents
  • Michaels Top Leader – 2021
  • Michaels Best Team - 2020
  • Solera Top Innovator - 2019
  • HP CIO Excellence in Innovation 2016
  • HP CIO Excellence in Innovation 2014
  • Adobe Leadership in Innovation & Design 2012
  • Adobe Visionary Award 2008
  • National Design Awards – Interaction Design 2012 – for Adobe in context design
  • IF Design Award for HP Omen Gamer Notebook Community

Languages

German
Limited Working

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Chief Product Officer - Symple / CivicSource
09.2024 - Current
VP of Product and Design - Anywhere Real Estate
08.2023 - 09.2024
Sr. Director UX & Innovation - The Michaels Company Inc
01.2020 - 08.2023
Director, Innovation Design - Solera Holdings Inc
07.2016 - 01.2020
Sr. Manager UX - Hewlett-Packard Inc
03.2014 - 07.2016
Manager User Experience - Argo Data Resource Corp.
12.2012 - 03.2014
Sr. Director UX - Adobe Systems
06.2005 - 12.2012
University of Texas Design - Bachelor of Science, Industrial Design
Mountain View College - Associate of Arts, Graphic Design