TIM LUNDBERG
Sales Director
Erie,CO
Summary
Dynamic sales leader with a proven track record of driving revenue growth and enhancing team performance. Expertise in strategic sales planning, consistently identifying and capitalizing on market opportunities to maximize results. Leverages data-driven insights to inform decision-making and elevate sales performance. Renowned for cultivating strong client relationships and guiding teams to exceed ambitious sales targets.
Overview
20
20
years of professional experience
Work History
Director of Sales - RPM, Lowe's Pro Supply
Sherwin-Williams Co.
01.2025 - Current
- Lead national sales organization focused on the residential property management segment for Sherwin-Williams and Lowe's Pro Supply, consisting of sales reps, regional managers, a national sales manager, and multiple national account managers.
- Responsible for optimizing culture and driving intentional selling strategies to maximize growth and efficiencies across the business.
- Created detailed plans outlining timelines, goals, budgets, staffing needs, and other requirements for projects, resulting in 15% growth in direct sales and 24% growth in national account sales year over year.
Director of Sales – Sundries, Lowe's
Sherwin-Williams Co.
03.2023 - 01.2025
- Lead national team of Account Managers to drive $350M+ in sales across multiple product categories within Lowe's.
- Spearheaded the launch of 3 new product lines in 2023, resulting in +12% YoY category growth.
- Collaborated with cross-functional teams (product, brand, finance, marketing) to develop and execute go-to-market strategies, promotional calendars, and business reviews.
- Delivered a 4% improvement in gross margin through strategic line reviews and pricing optimization.
National Account Manager – Lowe's
Sherwin-Williams Co.
10.2020 - 03.2023
- Managed $1B+ Interior Paint and $300M Exterior Stain/Floor Coatings portfolios across Lowe's nationwide.
- Executed national promotional strategies and lifecycle planning, leading to a 18% sales increase in under 12 months.
- Streamlined supply chain forecasting and inventory management, improving in-stock rates by 11%.
- Negotiated incremental space for 5 high-performing SKUs, boosting shelf presence by 18%.
Regional Sales Manager – Retail Channels
Sherwin-Williams Co.
01.2018 - 10.2020
- Directed ~$100M sales region with a team of 12 across 13 territories; exceeded regional sales targets by 15% YoY.
- Built and led strategic account plans for Ace Hardware, Orgill, and Do it Best.
- Launched regional sales enablement initiatives that resulted in a 23% lift in rep productivity.
- Developed quarterly business reviews to align regional strategy with corporate objectives.
Regional Sales Manager – Lowe's Division
Valspar Corporation (Acquired by Sherwin-Williams, 2017)
02.2014 - 01.2018
- Directed $40M region, leading a team of 10+ sales professionals to deliver double-digit growth.
- Implemented regional sales strategies to enhance market penetration and drive revenue growth.
- Championed product training and sales enablement initiatives that reduced onboarding time by 30%.
Sales Manger
Stanley Black & Decker
08.2005 - 02.2014
- Held various roles with increasing responsibility from territory and regional sales manager to field marketing coordinator
- Led sales teams to exceed quarterly revenue targets through strategic planning and execution
- Developed and implemented training programs to enhance team performance and product knowledge
Education
Bachelor of Science - Marketing
Metropolitan State University
Denver, COSkills
- Category and Assortment Strategy
- Cross-Functional Collaboration
- KPI-Driven Management
- National Account Management
- New Product Launches
- P&L Management
- Promotional Planning
- Retail Execution
- Sales Forecasting
- Strategic Sales Leadership
- Team Development
- Revenue Growth
Timeline
Director of Sales - RPM, Lowe's Pro Supply
Sherwin-Williams Co.
01.2025 - Current
Director of Sales – Sundries, Lowe's
Sherwin-Williams Co.
03.2023 - 01.2025
National Account Manager – Lowe's
Sherwin-Williams Co.
10.2020 - 03.2023
Regional Sales Manager – Retail Channels
Sherwin-Williams Co.
01.2018 - 10.2020
Regional Sales Manager – Lowe's Division
Valspar Corporation (Acquired by Sherwin-Williams, 2017)
02.2014 - 01.2018
Sales Manger
Stanley Black & Decker
08.2005 - 02.2014
Bachelor of Science - Marketing
Metropolitan State University
Awards
- President's Club 2020 - Sherwin-Williams
- President's Club 2018 - Sherwin-Williams