Dynamic sales manager with extensive experience in retail operations and team leadership, recognized for driving substantial sales growth and optimizing inventory management. Proven ability to enhance customer satisfaction through a strong focus on team collaboration and results-oriented strategies. Adaptable to evolving business needs, with expertise in staff training, conflict resolution, and strategic planning. Reliable leader with exceptional communication and organizational skills, committed to fostering a high-performance culture within the team.
Work History
Store Manager (Sales)
6 Years 2 Months
General RV Center | 08.2020 - 10.2026
Directed store sales operations, aligning team priorities with revenue goals and customer satisfaction standards.
Coached sales consultants on product knowledge, and effective closing techniques to increase sales closing from 29% to 37%.
Coordinated with Finance and Service teams to streamline deal completion and delivery coordination, maintaining lowest failure-to-launch performance below 10% for the year.
Tracked lead follow-up activity through CRM monitoring to support lead management and data mining efforts.
Evaluated inventory mix to support selling opportunities and buyer interest.
Implemented sales process improvements to strengthen consistency, accountability, and team performance.
Guided hiring, onboarding, and development efforts to build a high-performing sales staff.
Monitored KPIs closely to identify areas requiring improvement, adjusting strategies accordingly to maximize results.
Resolved escalated customer complaints successfully maintaining high levels of client satisfaction.
Spearheaded employee coaching initiatives focusing on upselling techniques and product knowledge enhancement for improved performance metrics.
Established strong relationships with vendors to negotiate better pricing.
Managed inventory levels for optimal turnover, reducing stock discrepancies and ensuring product availability.
Developed a high-performing sales team through targeted recruitment, ongoing training, and constructive feedback.
Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products. General RV Clarkston was one of just 3 General RV's to hit their quarterly multiple times in a year.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Held one-on-one meetings with sales team members to identify selling hurdles and offer insight into the best remedy.
Sales Manger
2 Months
Feldman KIA | 05.2020 - 07.2020
Led sales team performance across new and used vehicle inventory to support consistent sales operations.
Coached sales associates on deal structure, customer handling, and closing techniques to strengthen sales execution.
Managed CRM activity to track leads, follow-ups, and pipeline status.
General Sales Manager
1 Year 11 Months
Thelen Inc | 06.2018 - 05.2020
Led sales team coaching, improving prospecting discipline, pipeline quality, and closing consistency.
Monitored forecasts, refining inventory coordination and order planning to support customer demand.
Developed pricing strategies, balancing margin targets with competitive market positioning.
Motivated team members to meet and exceed objectives by setting goals, tracking performance on a daily basis and implementing improvement strategies.
F&I, Asst Sales Manager
16 Years 2 Months
Al Serra Auto Plaza | 04.2002 - 06.2018
Managed customer negotiations, trade-ins, and deal structures to support profitable vehicle sales.
Trained staff on CRM usage, lead follow-up, and dealership sales processes.
Monitored daily sales activity and adjusted tactics to improve closing efficiency.
Education
No Degree - Business
U of Michigan, Flint, MI | Flint, MI | 01-1999
55 credits completed
Skills
Sales analytics
Coaching and mentoring
Sales team leadership
Performance analysis
Goal setting and achievement
Inventory management
Store operations
Financial reporting
Market analysis
Compliance procedures
Timeline
Store Manager (Sales)
General RV Center
08.2020 - 10.2026Read More
Sales Manger
Feldman KIA
05.2020 - 07.2020Read More
General Sales Manager
Thelen Inc
06.2018 - 05.2020Read More
F&I, Asst Sales Manager
Al Serra Auto Plaza
04.2002 - 06.2018Read More
U of Michigan, Flint, MI
No Degree from Business
Read More
Buick GMC Assistant Sales Manager and F&I Trainer
Overseeing sales floor
Monitoring inventory levels Keeping 75-day supply
Training new F&I managers, fixing low F&I numbers
Was part of a small team testing and rolling out new menu software.
2nd time winner of the PACE, Easy Care President's Award.
CDJR Assistant Sales Manager and F&I Trainer
Fixing low F&I numbers took the store from 367 PRU to 1567
Floor Manager finding issues Took the sales numbers from 60 units to 120 per month
Training new F&I managers
Special Finance Director Used Cars
Ran the Special Finance department for the entire Al Serra Auto Plaza
Revamped and introduced new lenders
Created compliance programs
General Sales Manager Thelen Auto Group
Installed Auto to increase Front Gross from on used vehicles from 1491 to 2463.
Revamped training programs to increase vehicle sales and profit margins.
Started a "quasi Business Development Center" to increase customer retention for Sales and Service.
Began revamping the Thelen websites to more be more mobile friendly versions.
Brought focus to CSI issues. Brought in Podium to help increase both surveys and reviews. Brought KIA and CDJR from 3.4-3.5 to 4.1.
Found ways to decrease vehicle reconditioning time, to increase turn rate on aging inventory.
Started a photograph department, to be able to take advantage of internet marketing, and to control the age of inventory photos. Introduced a policy to redo any photos older than 90 days.
Brought in Darwin F&I Menu system to increase F&I from 1200.00 to 1950.00 PVR
KIA/Used Vehicle Manager Feldman Novi
Grew KIA sales figures.
Oversaw the best used vehicle sales month in store history
Fixed KIA's rental fleet and started cleaning the overage vehicle lists.
Professional Highlights
Sales, Store Manager, General RV-Clarkston
Led Sales team to increase Sales and Profit of the dealership, increasing every year from 2020 to 2024, then from 2025 to 2026 in a down market.
Led Finance team to increase numbers from a low of 3171 to highs of 5297 per deal.
Oversaw Used RV reconditioning that lowered costs while keeping customer satisfaction and increased profit per deal.
Drew attention to the store and company Google Reviews, led a drive to increase General RV-Clarkston stores Google reviews score from 3.2 to now high of 4.4.
Led the delivery process team. Customer satisfaction with the store and the delivery process by increasing that team's product knowledge, constant training walk-around the RVs. By doing that, we increase General RV-Clarkston accessory sales by 25%. General RV-Clarkston Delivery Specialists were ranked top in the company month in and month out by Product penetration and Gross per delivery.
Chevrolet F&I Manager
First Time Winner of the APCO Easy Care President's Award
Top F&I manager within Al Serra
Trained Sales people on basis F&I skills
Buick GMC Assistant Sales Manager and F&I Trainer
Overseeing sales floor
Monitoring inventory levels Keeping 75-day supply
Training new F&I managers, fixing low F&I numbers
Was part of a small team testing and rolling out new menu software.
2nd time winner of the PACE, Easy Care President's Award.
CDJR Assistant Sales Manager and F&I Trainer
Fixing low F&I numbers took the store from 367 PRU to 1567
Floor Manager finding issues Took the sales numbers from 60 units to 120 per month
Training new F&I managers
Special Finance Director Used Cars
Ran the Special Finance department for the entire Al Serra Auto Plaza
Revamped and introduced new lenders
Created compliance programs
General Sales Manager Thelen Auto Group
Installed Auto to increase Front Gross from on used vehicles from 1491 to 2463.
Revamped training programs to increase vehicle sales and profit margins.
Started a "quasi Business Development Center" to increase customer retention for Sales and Service.
Began revamping the Thelen websites to more be more mobile friendly versions.
Brought focus to CSI issues. Brought in Podium to help increase both surveys and reviews. Brought KIA and CDJR from 3.4-3.5 to 4.1.
Found ways to decrease vehicle reconditioning time, to increase turn rate on aging inventory.
Started a photograph department, to be able to take advantage of internet marketing, and to control the age of inventory photos. Introduced a policy to redo any photos older than 90 days.
Brought in Darwin F&I Menu system to increase F&I from 1200.00 to 1950.00 PVR
KIA/Used Vehicle Manager Feldman Novi
Grew KIA sales figures.
Oversaw the best used vehicle sales month in store history
Fixed KIA's rental fleet and started cleaning the overage vehicle lists.
Professional Highlights
Sales, Store Manager, General RV-Clarkston
Led Sales team to increase Sales and Profit of the dealership, increasing every year from 2020 to 2024, then from 2025 to 2026 in a down market.
Led Finance team to increase numbers from a low of 3171 to highs of 5297 per deal.
Oversaw Used RV reconditioning that lowered costs while keeping customer satisfaction and increased profit per deal.
Drew attention to the store and company Google Reviews, led a drive to increase General RV-Clarkston stores Google reviews score from 3.2 to now high of 4.4.
Led the delivery process team. Customer satisfaction with the store and the delivery process by increasing that team's product knowledge, constant training walk-around the RVs. By doing that, we increase General RV-Clarkston accessory sales by 25%. General RV-Clarkston Delivery Specialists were ranked top in the company month in and month out by Product penetration and Gross per delivery.
Deputy Sales Manager To Executive Deputy sales Manager to Cluster Manager at Aditya Birla sun Life insurance Mumbai (Indian Bank, Bank of Maharashtra)Deputy Sales Manager To Executive Deputy sales Manager to Cluster Manager at Aditya Birla sun Life insurance Mumbai (Indian Bank, Bank of Maharashtra)