Self-motivated healthcare professional successful in technology, pharmacy services and employee benefits. Experience leading operational teams, transforming customer experiences and delivering sales results.
Overview
21
21
years of professional experience
Work History
Owner
Pink Tie Consulting, LLC
01.2008 - Current
Purpose: Assist healthcare organizations to make strategic planning decisions, evaluate pharmacy solutions and build value-based relationships in marketplace that result in improved profitability and patient care
Contracts in rebate aggregation, business planning, sales management and related services
VP New Business Development
Enclara Pharmacia/Humana
08.2022 - 08.2023
Generated $4M of $15M team pipeline in 6 months
Managed diverse team of 7 direct reports in 4 departments
Negotiated client retention of specific high value clients and $3M recurring revenue
Coordinated sales communications for RFP responses improving closing ratio from 18 to 21%
Developed and executed strategic national sales plan and marketing campaigns
Director of US Sales
Pharmpix
11.2015 - 05.2019
Led sales launch of platform for drug claims processing and clinical services targeting pharmacy benefit managers, health plans, insurance companies and large commercial self-funded employers
Generated $30M pipeline from zero in first year
Wrote all marketing copy for client facing collateral and managed sales campaigns
Developed and administered the CRM system
Managed cross functional team of internal experts for all sales efforts
Vice President
Care-More Rx
12.2011 - 09.2014
Executive lead in startup and launch of hospice focused pharmacy billing service
Operational lead of sales, customer service, marketing, billing, finance and network
Sales Results – closed over 40 contracts generating $2M of recurring annual revenue
Developed business plan, financial models and P&L forecasts
Created name, logo and branding, wrote all marketing content
VP, Sales & Marketing
Palliative Drug Care
03.2006 - 11.2011
Led sales and marketing to hospices nationwide with pharmacy network solution
Recruited 3 regional sales managers and led diverse marketing team of 8
Generated over $2.2M in recurring revenue with aggressive marketing, cold calls and campaigns
Developed national sales and marketing plans with budget and revenue forecasts
Design and oversight of complete rebranding with logo, collateral, and website
Regional Director of Sales
NMHC Rx
05.2003 - 01.2006
Pharmacy services to self-funded employer groups, insurers and workman's comp
Built network of leads by cold calling and networking with brokers, consultants, TPAs
Present offerings to C-Suite execs of commercial self-funded employers
Consistently exceeded quota beginning at $600K first year; $1M after
Closed highest gross margin per claim generating $1.5M final year
Education
MBA -
Oral Roberts University
Tulsa, OK
05.2002
BS Finance -
Oral Roberts University
Tulsa, OK
05.1999
Skills
Revenue Growth
Relationship Building
Verbal and Written Communication
Sales Leadership
Marketing Strategy
Pharmacy Services
Team Leadership
Customer Retention
Contracting
Negotiation
Complex Financial Sales
Employee Benefits
Timeline
VP New Business Development
Enclara Pharmacia/Humana
08.2022 - 08.2023
Director of US Sales
Pharmpix
11.2015 - 05.2019
Vice President
Care-More Rx
12.2011 - 09.2014
Owner
Pink Tie Consulting, LLC
01.2008 - Current
VP, Sales & Marketing
Palliative Drug Care
03.2006 - 11.2011
Regional Director of Sales
NMHC Rx
05.2003 - 01.2006
MBA -
Oral Roberts University
BS Finance -
Oral Roberts University
References
Robert Robertson VI, Founder, CEO, Client Confidant, Las Vegas, NV, 702-612-6646, robert.robertson.vi@gmail.com
Jeremy Meyer, VP Strategy and Innovation, RxBenefits, Oilville, VA, 720-840-6765, jmeyer77@outlook.com