Timothy Terrell
Los Angeles
Summary
Dynamic marketer with a proven track record at Phenom Poker, excelling in product marketing and market research. Adept at driving brand visibility through innovative strategies and effective lead conversion. Strong analytical skills complemented by a collaborative approach, fostering partnerships that enhance community engagement and customer loyalty.
Overview
2026
2026
years of professional experience
Work History
Marketer
Trendbetting
Owner - Poker Media Group
PhenoMiMint Media, LLC
Owner - Marketing Company
Phenom Marketing
Professional Poker Player
Self Employed
05.2012 - Current
- Analyzed opponent behavior to inform strategic decision-making during high-stakes tournaments.
- Developed and implemented personalized game strategies based on extensive research and analysis of various poker formats.
- Managed bankroll effectively, ensuring sustainable growth through disciplined investment in tournament entries and cash games.
- Enhanced mental resilience through continuous practice, enabling adaptability in high-pressure competitive environments.
Regional Marketing Director
Phenom Poker
06.2024 - 07.2025
- Developed and executed regional marketing strategies to enhance brand visibility and engagement.
- Collaborated with cross-functional teams to align promotional campaigns with corporate objectives.
- Analyzed market trends and consumer behavior to optimize targeted marketing efforts.
- Managed budget allocations for regional marketing initiatives, ensuring cost-effectiveness and resource optimization.
- Oversaw the implementation of digital marketing tools to track campaign performance and ROI.
- Mentored junior marketing staff, fostering skill development and enhancing team productivity.
- Established partnerships with local businesses to expand outreach and increase community involvement.
- Led quarterly market assessments to identify growth opportunities and inform strategic planning efforts.
- Created innovative strategies to drive customer engagement.
- Maintained in-depth understanding of company products and customer buying preferences.
- Championed customer-centric initiatives that enhanced satisfaction levels while promoting brand loyalty and advocacy among clients base.
- Conceptualized creative advertising campaigns that resonated with target demographics while adhering to strict budgetary constraints.
- Oversaw ongoing market research that targeted key customer demographics and used information to proactively adjust future marketing plans.
- Established strong relationships with key industry stakeholders, fostering collaboration and business development opportunities.
- Improved lead generation capabilities by refining targeting criteria, enhancing messaging, and optimizing channel mix strategies.
Writer
Casino World Magazine
02.2015 - 10.2019
- Researched and analyzed the latest trends in the casino industry for feature articles.
- Developed engaging content for online platforms, enhancing audience interaction and readership.
- Collaborated with graphic designers to create visually appealing layouts for magazine publications.
- Edited and proofread articles to ensure clarity, accuracy, and adherence to publication standards.
Education
Business Management
Amarillo College
Amarillo, TXAssociate of Science - Civil Engineering
Bishop State Community College
Mobile, AL06.2005
Skills
- Product marketing
- Marketing
- Market research
- Competitive research
- Lead conversion
- Web analytics
- Direct mail campaigns
- Product launching
- Brand messaging
- Cold calling
- Podcast promotion
- Affiliate marketing
- Sales strategies
- Market trends
- Customer research
- Business development
- Proficient in software
- Market analysis
Timeline
Regional Marketing Director
Phenom Poker
06.2024 - 07.2025
Writer
Casino World Magazine
02.2015 - 10.2019
Professional Poker Player
Self Employed
05.2012 - Current
Marketer
Trendbetting
Owner - Poker Media Group
PhenoMiMint Media, LLC
Owner - Marketing Company
Phenom Marketing
Business Management
Amarillo College
Associate of Science - Civil Engineering
Bishop State Community College