Tina Cesta

Work History

Life Time

10.2020 - Current

Trained newly hired employees, on branded formats, performance, sales, and building community as well as manage over 60 fitness professionals.
Developed strong relationships with members, leading to increased referrals and positive word-of-mouth advertising.
Increased client retention by 17% within 6 months.
Increased Large Group class participation leading Garland to move 40 spots up in the company.
Ensured financial stability by managing budgets effectively, monitoring expenses closely while prioritizing necessary investments in staff development or equipment upgrades and events.
Boosted membership sales by 20% implementing targeted marketing strategies, corporate relationships, and working with other departments to generate leads and convert to revenue.
Recruited talented professionals in the DFW area to join the team of trainers through strategic networking efforts at industry events.
Instructor and coach exceeding average class size week over week, month over month leading to additional attributed dues. (A 2% increase within 3 months in signature group training at a non-signature club.)

Choreography Pros

03.2009 - Current

Professional dance choreographer for Pro dance teams such as NBA, WNBA, NFL, AFL, NCAA across the United States, Germany, italy, and Australia.
Boosted choreography sales by 15% YoY optimizing SEO, resulting in increased visibility and more bookings.

Canyon Ranch

04.2023 - 04.2024

Helped open a brand-new facility, establishing new protocols and procedures, designing the fitness floor and studios, overseeing equipment ordering, and managing the hiring process for all fitness professionals, from yoga instructors to nutrition specialists.
Led a team of 40 fitness professionals, providing coaching and guidance for their career growth and ensuring optimal performance.
Worked with Canyon Ranch Resorts on nationwide brand alignment and visited each resort for quarterly assessments.
Sold more than $25,000 in revenue for personal training only MoM as well as helped close lifetime memberships at $25,000-$75,000 per membership.
Strategic business planning to increase revenue by working with nearby businesses and corporate sales.
Collaborated with Sports Medicine and Performance Science to increase sales by integrating their services with personal training. This partnership generated an additional $20,000 in monthly revenue.

KidStrong

02.2022 - 04.2023

Traveled to several locations across the U.S. and Canada to help train new coaches and setup each franchise for success.
Trained franchise owners on how to build and use new software systems, as well as how to leverage marketing across multiple platforms.
Revenue goal setting for MoM and yearly projections to develop a successful KPI tracker.
Developed the programming for ages walking to 3 years that was implemented into every KidStrong Nationwide.
Revisited several locations for brand alignment and help to reset new goals, train new coaches, and get on track with revenue expectations.
Led multiple conferences for franchise owners and potential owners, speaking about the KidStrong concept and how they can become part of a highly profitable business opportunity.

Xponential Fitness

02.2020 - 05.2021

Developed comprehensive franchise strategies for increased brand awareness and market penetration. Brands included: AKT, CycleBar, Pure Barre, Club Pilates
Helped franchise owners with setup and hiring process pre-COVID
During COVID, helped over 50 franchise owners set new goals and expectations to stay ahead of financial distress.
Key player in implementing virtual platforms for studios during lockdown, ensuring continued operations and creating additional revenue streams to maintain memberships and avoid high turnover.
Played a key role in developing protocols for livestream memberships and franchisee profit and loss management keeping close to 40 studios from closing.
Successfully transitioned and trained franchisees during periods of turnover during COVID which ended in success with the re-opening.
Developed a new mindset during COVID to help businesses navigate and adapt to the challenges it presented.

LIFT Fitness

02.2016 - 01.2020

Founder of two fitness facilities that were highly profitable from pre-opening.
Exceeded pre-opening goal of 100 members by 64 adding an additional $9k in revenue.
Oversaw financial management tasks, including budgeting, forecasting, and cash flow optimization.
Mentored trainers and instructors to improve work performance, promoting professional development and growth within the company.
Exceeded personal training revenue by 30% in 2017.
2019, exceeded total revenue by 12%.
Financial gains MoM and adding additional revenue such as nutrition coaching and virtual coaching to the business.
Partnered with Lululemon and became a store Ambassador giving us visibility and adding 20 plus additional members per month.