Tina Larsen
Sweet Home,OR
Summary
Organized and dependable candidate successful at managing multiple priorities with a proven track record at HEVI-Shot, enhancing brand visibility and leading successful campaigns. Skilled in budget management, customer service and project development and management.
Prepared to bring 8 years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
16
16
years of professional experience
Work History
Marketing Manager
Federal Cartridge Company DBA; HEVI-Shot
Sweet Home, OR
02.2021 - Current
- Manage marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Contract negotiation and development of strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly while maintaining budget constraints.
- Manage budget allocation and resource utilization to maximize marketing ROI.
- Coordinate trade show appearances, ensuring maximum brand exposure and lead generation.
- Oversee multiple product launches yearly from concept through completion.
- Manage workflow between staff, coordinating documents, planning, and creative material distribution.
- Work with graphic designers and writers to establish theme and tone for content.
- Oversee preparation of marketing copy, images, videos, emails, and other collateral.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Manage complex customer service issues effectively, navigating multiple internal resources to identify and implement the best possible solutions.
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
Executive Assistant
HEVI-Shot
Sweet Home, OR
06.2015 - 02.2021
- Processed travel expenses and reimbursements for executive team and senior management group.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and sales team to promote collaboration and long-term success.
- Contributed to budget management by monitoring expenses and providing detailed expenditure reports regularly.
- Updated spreadsheets and databases to track, analyze, and report on performance and sales data.
- Developed strong relationships with vendors leading to improved contract terms resulting in cost savings for the company.
- Worked with senior management to initiate new projects and assist in various processes.
- Used QuickBooks to produce monthly invoices, reports, and other deliverables.
Customer Service Representative
State Farm Insurance, Beth Lambert Agency
Sweet Home, OR
10.2008 - 06.2015
- Handled customer inquiries and suggestions courteously and professionally.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Responded to customer requests for products, services, and company information.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
- Developed strong relationships with clients, fostering trust and loyalty while promoting long-term business growth.
- Educated clients on available auto, life insurance and banking products, empowering them to make informed decisions regarding their coverage options.
- Sought out new clients and developed client relationships through networking, direct referrals, lead databases, and cold calling.
Education
GED -
Atwater High School
Atwater, CA1988
Skills
- Budgeting and Allocation
- Budget Forecasting
- Contract Negotiation & Management
- Project / Product Launch & Management
- Microsoft Office, Excel, PowerPoint, QuickBooks
- Customer Service / Quality Management
- Marketing Strategy Development
- Prioritization
- Multitasking
Timeline
Marketing Manager
Federal Cartridge Company DBA; HEVI-Shot
02.2021 - Current
Executive Assistant
HEVI-Shot
06.2015 - 02.2021
Customer Service Representative
State Farm Insurance, Beth Lambert Agency
10.2008 - 06.2015
GED -
Atwater High School