Tina Merie Martinez
Keller,TX
Summary
Results-oriented banking professional with expertise in commercial banking and financial wellness. Cultivated strategic partnerships to drive deposit growth and enhance client satisfaction. Led initiatives that align with organizational goals and effectively solved complex challenges, fostering lasting client relationships.
Overview
18
18
years of professional experience
Work History
Vice President | Branch Manager
Comerica Bank
Irving, Texas
01.2025 - Current
- Lead a high-volume financial center responsible for commercial relationship development, branch profitability, business banking growth, and operational leadership.
- Acquired 16 new business relationships representing more than $200 million in deposits.
- Finished 2025 at 103% of deposit goal through strategic business development and relationship expansion.
- Generated more than 40 commercial, treasury management, lending, and wealth referrals annually through strategic partnerships with Commercial Relationship Managers.
- Exceeded quarterly goals for small business growth, deposit growth, and new consumer account acquisition throughout 2025-2026.
- Directed branch operations, sales strategy, compliance, staffing, and profitability while maintaining strong risk management controls.
- Managed and coached team of eight banking professionals, enhancing performance and increasing employee retention.
- Developed 15 community business partnerships, expanding market visibility and creating new commercial opportunities.
- Conduct financial literacy programs, Bank at Work presentations, and small business seminars to develop new client relationships.
Vice President | Financial Wellness Consultant
PNC Bank
Fort Worth, Texas
01.2021 - 01.2025
- Surpassed annual production target by 130% through strategic sales initiatives.
- Successfully acquired new clients, reaching 125% of established goal.
- Implemented HSA/FSA programs, successfully achieving 125% of target goal.
- Earned Market All-Star Top Producer for the Dallas Market (2022-2023).
- Designed customized financial wellness programs that enhanced employee engagement and supported executive leadership goals.
- Collaborated with 25 retail branches and four Commercial Relationship Managers to deliver financial wellness programs, improving client satisfaction for corporate clients with revenues exceeding $5-25 million.
- Developed strategic relationships with C-suite executives, HR leaders, and business owners, expanding banking relationships and fostering long-term partnerships.
Workplace Solutions Officer II
BBVA USA
Fort Worth, Texas
01.2018 - 01.2021
- Cultivated relationships with employers through workplace banking programs, financial education initiatives, and commercial partnerships, enhancing client engagement.
- Achieved a national ranking within the top 5 for performance in 2021.
- Secured 3rd out of 92 officers in Workplace Solutions, reflecting strong performance in 2020.
- Secured a ranking of 5th out of 89 officers, showcasing performance in 2019.
- Achieved: 337% of checking balance goal, 299% cross-sell production, 218% funded DDA production, 249% interest-bearing deposit production.
- Conducted virtual and in-person financial education workshops for employers and nonprofit organizations, improving financial literacy and awareness.
- Oversaw complete lifecycle of onsite corporate banking programs across North Texas, ensuring successful implementation and client satisfaction.
Vice President - Retail Sales | Project Coordinator | Business Development Officer
First National Bank Texas / First Convenience Bank
01.2009 - 01.2018
- Progressed through multiple executive leadership positions overseeing retail banking, business development, strategic initiatives, sales management, and district leadership.
- Increased new checking account production by 94%, adding more than 54,000 new accounts in one year.
- Led sales strategy, incentive programs, and business development campaigns while implementing projects across multiple markets, driving overall sales performance.
- Developed and implemented B2B and B2C sales training curriculum for over 400 branch managers, enhancing sales capabilities.
- Increased direct deposit growth by 7%, generating approximately 278,000 direct deposits over three years.
- Supervised, coached, and developed over 400 banking professionals, fostering a high-performance culture and improving team effectiveness.
- Served six consecutive years as a featured presenter at the Annual Managers Conference.
- Recipient of District Manager of the Year (twice).
- Recipient of Retail Support Award of the Year (2016).
Education
Bachelor of Arts - Business Administration And Management
Texas Tech University
Lubbock, Texas05-1993
Associate of Arts - General Studies
South Plains College
Lubbock, Texas05-1990
Skills
- Commercial banking
- Business development
- Relationship management
- Treasury management
- Lending partnerships
- Deposit growth strategies
- Executive relationship management
- Credit partnerships
- Branch profitability management
- Sales performance optimization
- Risk management
- Team leadership
- Community development
- Portfolio expansion and financial wellness
Affiliations
- Irving Hispanic Chamber of Commerce
- Metroport Chamber of Commerce
- National Association of Hispanic Real Estate Professionals
- Women in Business Leadership
- Comerica Employee Business Resource Group
- PNC Certified Minority Business Advocate
- PNC Certified Multicultural Business Advocate
Selected Career Highlights
- 20+ Years Banking Leadership
- Vice President-Level Executive
- $200M+ New Business Deposits
- Top Producer
- Commercial Banking Partnerships
- Treasury Management Collaboration
- Business Development Executive
- Team Leadership
- Market Expansion
- Financial Wellness Expert
- Community Banking Leader
Professional Development
- Mortgage Loan Origination
- Mortgage 101
- Mortgage Loan Officer Marketing Strategies
- Business Etiquette
- Champion Real Estate School
Timeline
Vice President | Branch Manager
Comerica Bank
01.2025 - Current
Vice President | Financial Wellness Consultant
PNC Bank
01.2021 - 01.2025
Workplace Solutions Officer II
BBVA USA
01.2018 - 01.2021
Vice President - Retail Sales | Project Coordinator | Business Development Officer
First National Bank Texas / First Convenience Bank
01.2009 - 01.2018
Bachelor of Arts - Business Administration And Management
Texas Tech University
Associate of Arts - General Studies
South Plains College