Desired Job Title
Director of CommunicationsWork Type
Full TimeLocation Preference
On-SiteRemoteHybridLocation: Nashville, TN
Open to relocation: No
Verified
This profile is verified using an email address.
Tina Sampson
Director of Communications
Nashville,TN
Work Preference
Summary
Director of Marketing Communications with in-depth experience building communication strategies, strengthening brand visibility, and leading targeted campaigns. Expertise in strategic messaging, stakeholder engagement, and content strategy that increases audience reach and engagement.
Overview
20
20
years of professional experience
Work History
Director of Marketing Communications
Dialysis Clinic Inc.
Nashville, TN
12.2019 - Current
- Built communication plans to strengthen brand visibility and audience engagement.
- Promoted company through advertising, social media, digital marketing, events, and traditional media.
- Supported targeted messaging campaigns across varied audience segments to expand reach.
- Partnered with cross-functional teams to align marketing objectives.
- Prepared public relations materials for media events and community partnerships.
- Supported communication plans for patient engagement and stakeholder outreach.
- Directed production of promotional materials such as brochures, flyers, catalogs, and videos.
- Worked with internal teams to create content for a website, email campaigns, print materials, press releases, and social media posts.
- Helped manage crisis situations involving negative publicity or other reputation issues.
- Reviewed campaign data and adjusted strategy based on performance results.
- Planned and ran promotional events such as conferences, trade shows, and product launches.
- Provided guidance on branding initiatives across digital, print, and broadcast media.
- Prioritized team assignments and resources based on organizational goals.
- Worked with graphic design, photography, and production team members to update online and print collateral.
Director of Communications
State of Tennessee - TRICOR
Nashville, Tennessee
08.2015 - 08.2019
- Directed communications strategy for Tennessee correctional industries and rehabilitation programs.
- Developed targeted messaging frameworks to communicate key initiatives and objectives clearly.
- Coordinated media outreach and crafted press releases that effectively showcased organizational achievements and events.
- Engaged with media outlets to strategically promote and align with organizational goals and objectives.
- Supported public relations campaigns that enhanced brand reputation and strengthened stakeholder confidence.
- Coordinated internal messaging for staff, facilities, and program updates.
- Managed social media accounts by creating content that is relevant to target audiences.
- Oversaw the design of promotional materials such as posters, flyers, brochures and advertisements.
- Built relationships with legislators to support organizational interests and initiatives.
Education
Bachelor of Arts - Public Relations
University of Tennessee
Knoxville, TN05-1996
Skills
- Strategic Messaging
- Crisis management
- Campaign development
- Website management
- Stakeholder engagement
- Internal communications
- Team leadership
- Executive messaging
Accomplishments
- Tennessee Government Executive Leadership
- LEAD Tennessee Leadership Program
- Parthenon Award for Best Newsletter
Timeline
Director of Marketing Communications
Dialysis Clinic Inc.
12.2019 - Current
Director of Communications
State of Tennessee - TRICOR
08.2015 - 08.2019
Bachelor of Arts - Public Relations
University of Tennessee