Ray Hadad

Ray Hadad oversaw a multi-disciplinary team of marketing, loyalty, and customer engagement specialists. Under his leadership, the team coordinated ongoing campaigns, developing engaging customer content to support sales initiatives. Furthermore, Ray implemented innovative marketing technology solutions to enhance team efficiency, fostering a productive and collaborative work environment.

• Implemented AI tools to allow for more in-depth analysis of NPS and other survey results
• Streamlined customer contract execution for all Stenograph Enterprise Sales products automating the sending, signing, and distribution of customer contracts to internal and external teams as required
• Maximized branding initiatives by strengthening program outreach and increasing engaging video content
• Developed customer co-marketing initiatives, improving branding and thought leadership
• Prepared cross-platform social media promotions, capitalizing on strengths of each product to effectively reach target audiences
• Lead Stenograph's “Court Reporting Technology and Trends” podcast, resulting in thousands of impressions

Ray Hadad lead an experienced and diverse team of Customer Success Managers across US markets. Our customer first goal was to deliver extraordinary onboarding and training experiences that would best assist our customers in recognizing the value in our SaaS solutions.

• Developed and implemented customer success strategies to prioritize customer needs and drive value realization. Engaged with Director, VP, and C-level executives to maximize Stenograph Solution adoption and customer ROI. Co-develop customer marketing material, and identified current and future use cases
• Demonstrated strong leadership by both learning from and developing team members, ensuring they are equipped to support customers from onboarding through technology adoption and use case expansion
• Fostered an innovative and collaborative environment by encouraging cross-functional teamwork and continuous improvement initiatives. Transformed Stenograph's Enterprise Customer Success organization into a world-class, customer-focused, training and growth resource
• Acted as a trusted strategic advisor responsible for the success of Stenograph SaaS (B2B & B2C) customers regarding usage, adoption, and value realization of Stenograph Solutions. Advised senior executives on Digital Transformation, Data Integration, Cross-selling Opportunities, and Automation

As Director of Customer Success, Ray Hadad developed a customer-focused methodology while building vTestify's Customer Success team; by hosting webinars, creating CLE's, and building an online training site Ray Hadad established vTestify as a customer-centric organization, dedicated to their customer's success.
Accomplishments include:

• Trained personnel in Customer Success best practices and enforced participation in exercises focused on developing onboarding and demo skills
• Developed detailed user and customer training plans that included pdf documentation and video walkthroughs
• Teaching sales team members the key user benefits of the platform to improve customer communications
• Used industry expertise, customer service skills, and analytical nature to resolve customer concerns and promote loyalty
• Managed senior-level personnel working in support and sales capacities
• Drove product evangelism while identifying product champions, driving cross-selling and up-selling

Ray Hadad was with the company since its inception, tirelessly working with early adopters, generating feedback, and helping to iterate and mold the vTestify platform.

Accomplishments:

• Developed and maintained highly effective national partnerships to drive growth
• Oversaw customer success and customer support services for the company
• National Awards - vTestify was recognized by the LexisNexis Legal Tech Accelerator program and presented at the Duke Law Tech Lab's Demo Day, winning vTestify the audience choice award
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues
• Achieved sales goals and service targets by cultivating and securing new customer relationships

As a Senior Account Executive, Ray Hadad excelled in achieving sales targets and acquiring new clients/accounts by identifying marketplace opportunities and engaging new customer segments. With a strong customer focus, Ray leveraged his expertise in legal research and Civil Procedure to deeply understand customer needs. This approach enabled the development of proposals that effectively positioned and priced vTestify products.

Achievements:

• Consistently achieved and exceeded sales targets
• Prospected and developed new client relationships, expanding our customer base
• Consulted with clients to share product and service information, listen to needs and learn about business operations
• Identified opportunities for new products, extensions, or enhancements based on market feedback
• Resolved sales, product, or delivery issues promptly to maintain high customer satisfaction

Ray Hadad was a member of the founding team of On Demand Experts, a startup with the goal of connecting expert witnesses with attorneys and litigants. Some of Ray's responsibilities included:

• Develop marketing and sales strategies with the founding team
• Identify and implement free to low-cost marketing opportunities
• Analyzed industry trends and tracked competitor activities to inform decision-making
• Formulated and executed strategic initiatives to improve product offerings by reviewing both the Federal Rules of Civil Procedure and state Rules of Civil Procedure
• Manage and interpret key findings with corporate counsel to best address admissibility questions
• Review and submit corporate governance documents, angel investment documents, and other fundraising materials