Tina Fronk
Columbus,OH
Summary
A creative individual with focused experience in overseeing social media marketing for growing organizations. A forward-thinking social media professional with experience working cross-functionally to achieve marketing and brand development goals. Skilled in executing social media campaigns and online content development. Collaborative team player who works cross-functionally to create, execute and optimize fresh approaches to digital marketing.
Overview
9
9
years of professional experience
Work History
Social Media & Public Relations Specialist
Columbus & Franklin County Metro Parks
Columbus , OH
2017.06 - Current
- Manage Metro Parks Facebook, Instagram and Twitter profiles
- Create engaging content for social media to increase awareness and support of Metro Parks
- Use Sprout Social to analyze and report social media campaign results monthly
- Revamp social media content and increased visitor engagement by 82 percent
- Crafted a social media post that reached 5.8 million people and garnered 3.8 million views
- Develop and implement paid social media campaigns
- Coordinate Metro Parks social media editorial calendar
- Create and develop marketing content such as blogs, paid social media advertisements and promotional videos to run on various social media channels
- Manage and motivate a 25-person cross-functional team to leverage social media
- Provide social media training to better help staff engage with visitors through Facebook
- Contribute to the success of the 2018 Metro Parks replacement levy by working with a campaign team on community events and social media campaigns
Copywriter & Public Relations Specialist
GREENCREST Marketing
Columbus , OH
2016.04 - 2016.09
- Provided public and media relations services to support clients' marketing strategy
- Crafted news and press releases and researched media opportunities for clients
- Wrote and pitched stories to media outlets for clients
- Built relationships with local media outlets
Social Media Coordinator
The Alcohol, Drug & Mental Health (ADAMH) Board
Columbus , OH
2014.01 - 2016.04
- Built ADAMH social media presence on Facebook and Instagram
- Strategically planned, implemented and monitored ADAMH's social media content
- Consistently created social media content that maintained the proper ADAMH tone
- Developed website content and maintained the website
- Managed ADAMH's social media editorial calendar
- Coordinated logistics for internal training and community events
- Created marketing materials to raise awareness about ADAMH
- Contributed to the success of the 2015 ADAMH renewal levy by working with campaign team on community events and social media campaigns
Research Analyst/Public Relations
Summit County Prosecutor's Office
Akron , OH
2013.04 - 2013.10
- Created social media content and wrote press releases
- Wrote and edited communications for Child Support Enforcement Agency and Prosecutor's Office
- Assisted Outreach Coordinator with community events and coordinated in-house events
Corporate Communications
EPrecision
Akron , OH
2012.02 - 2013.03
- Updated and managed social media networks and company blog daily
- Formatted, wrote and edited communications for ePrecision and clients
- Utilized SEO methods and tactics
Education
Bachelor of Arts - Communications & News Media
The University of Akron
Akron, OH05.2011
Skills
- Social media management
- Social media analytics
- Relationship building with staff and clients
- Problem-solving
- Sprout Social
- WordPress
- Adobe InDesign
- Adobe Photoshop
- Adobe Premiere
- Constant Contact
- Microsoft Office suite
https://www.linkedin.com/in/tinafronk/
Timeline
Social Media & Public Relations Specialist
Columbus & Franklin County Metro Parks
2017.06 - Current
Copywriter & Public Relations Specialist
GREENCREST Marketing
2016.04 - 2016.09
Social Media Coordinator
The Alcohol, Drug & Mental Health (ADAMH) Board
2014.01 - 2016.04
Research Analyst/Public Relations
Summit County Prosecutor's Office
2013.04 - 2013.10
Corporate Communications
EPrecision
2012.02 - 2013.03
Bachelor of Arts - Communications & News Media
The University of Akron
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