- Cantonese
Tio Chi Fung
New York
Summary
Creative Professional specializing in Advertising and Design. Developed impactful branding and art direction through collaboration with creative leadership, guiding projects from concept to execution. Passionate artist and illustrator, dedicated to inspiring fresh perspectives and enhancing audience engagement through high-quality digital content.
Overview
8
8
years of professional experience
Work History
Content Creator / Narrator
Projct
HONG KONG
03.2025 - 11.2025
- Acted as a key cultural and strategic bridge for the Danish founder, translating global branding vision into resonant local market campaigns.
- Brainstormed and infused unique storytelling and creative ideas to strengthen brand identity and audience connection.
- Generated unique storytelling and creative concepts to enhance brand identity and deepen audience engagement.
- Designed and delivered immersive experience booth for Art Basel, showcasing agency's expertise in live experiential branding.
- Projct is a multidisciplinary network and venture studio, devoted to buildinging better experiences and culture for all. Although fluid, we focus much energy on venture building, experience innovation, strategy and acceleration with our ecosystem of clients, investors, founders, and thought leaders. We are based in Hong Kong but work globally.
- Developed engaging content for digital platforms, enhancing brand visibility and audience engagement.
- Collaborated with cross-functional teams to create cohesive marketing strategies aligned with business objectives.
Brand Manager
Ztoryteller
HONG KONG
08.2023 - 02.2025
- Supported founder in launching flagship ZtoryTeller café and gallery in Sai Ying Pun, establishing brand presence in the community.
- Developed comprehensive brand ecosystem, defining brand name, identity, logo, colour palette, and advertising strategy to create cohesive market positioning.
- Directed creative vision, translating brand storytelling into tangible touchpoints, including café menu, food design, exhibition curation, and in-house product design.
- ZtoryTeller is a Hong Kong-based creative studio and gallery that specializes in storytelling through art, exhibitions, and collaborations. ZtoryHome is a pioneering concept brand fusing a café, gallery, and retail space, dedicated to helping brands and artists tell their stories through immersive experiences.
- Developed and executed brand strategies to enhance product visibility and market share.
- Led cross-functional teams to implement marketing campaigns and product launches effectively.
Assistant Brand Manager
Maxims
HONG KONG
07.2022 - 07.2023
- Managed 4+ restaurant brands within a 4-person team, enhancing visibility across Japanese, Western, Chinese, and Italian culinary styles.
- Developed brand identity from inception, including naming, logo, color scheme, advertising, and interior design, to establish cohesive market presence.
- Executed comprehensive brand launches and coordinated cross-channel promotional campaigns to drive consumer engagement and brand awareness.
- Managed 4+ restaurant brands in a 4-person team, covering Japanese, Western, Chinese, and Italian culinary styles.
- Developed and executed brand strategies to enhance market presence and consumer engagement.
- Collaborated with cross-functional teams to optimize product launches and promotional campaigns.
Senior Regional Brand Designer
GOGOX
HONG KONG
09.2019 - 06.2022
- Coordinated with international managers to deliver designs on time and ensure smooth adaptation across markets.
- Collaborating with PR, and HR teams to create creative brand communication solutions.
- Partnered with PR and HR teams to develop innovative brand communication solutions.
- GOGOVAN is a Hong Kong logistics company providing delivery services worldwide.
- Led design projects from concept to completion, ensuring alignment with brand guidelines and client expectations.
- Collaborated with cross-functional teams to develop innovative solutions addressing user experience challenges.
Assistant Art director
TOMORROW COMMUNICATIONS
HONG KONG
06.2017 - 06.2019
- Met with clients to identify and clarify their needs, aims, and objectives.
- Assisted in designing advertising and promotional material across BTL and ATL channels.
- TOMORROW COMMUNICATIONS is a local mid scale of advertising agency in Hong Kong.
- Led creative brainstorming sessions to develop innovative concepts for client projects.
- Collaborated with designers and copywriters to ensure cohesive branding across all media.
Education
Bachelor degree - Advertising Design
THEI
HONG KONG05.2017
High school diploma -
St. Joan Of Arc Secondary School
HONG KONG06.2013
Skills
- Content strategy
- Social media marketing
- Visual storytelling
- Video editing
- Digital photography
- Copywriting
- Graphic design
- Adobe creative suite
- Research
- Visual content creation
- Voice talent
Languages
- English
- Mandarin
Timeline
Content Creator / Narrator
Projct
03.2025 - 11.2025
Brand Manager
Ztoryteller
08.2023 - 02.2025
Assistant Brand Manager
Maxims
07.2022 - 07.2023
Senior Regional Brand Designer
GOGOX
09.2019 - 06.2022
Assistant Art director
TOMORROW COMMUNICATIONS
06.2017 - 06.2019
Bachelor degree - Advertising Design
THEI
High school diploma -
St. Joan Of Arc Secondary School