Tiscia Haigler
New York
Summary
Creative Director and multidisciplinary brand builder with 10+ years of experience leading integrated campaigns across entertainment, beauty, and technology. Expert in distilling cultural and consumer insight into high-impact, premium brand expressions across digital, physical, and experiential platforms. Innovative Creative Director with background in leading diverse creative teams and driving the conceptualization of marketing strategies. Experienced in fostering environments that encourage creativity and innovation, resulting in high-quality, market-oriented design outcomes. Strengths include strong leadership skills, strategic thinking, project management capabilities, and a deep understanding of brand development. Previous roles have resulted in significant contributions to company growth through successful campaign launches and brand revamps.
Overview
7
7
years of professional experience
Work History
Creative Director, Brand & Content Consulting
Freedom Playland Creative
01.2026 - Current
- Partnered with Fortune 500 brands and founder-led businesses across beauty, CPG, retail, and lifestyle sectors. Dark & Lovely, Coca Cola, Wray & Nephew, Shipt, BuffBunny Collection.
Creative Director
Uniworld Group, Inc.
04.2025 - 12.2025
- Lead creative direction for national campaigns across the Ford and Lincoln portfolios, crafting compelling narratives that highlight performance, innovation, and lifestyle integration.
- Directed high-impact TV commercials and digital content that elevate the capabilities of each vehicle-off-road strength, towing power, intelligent technology, and luxury refinement.
- Managed the full production lifecycle-from concept development and visual treatments to casting, directing on set, and overseeing post-production for premium-quality storytelling.
- Collaborated with internal brand teams and agency partners to ensure alignment with brand strategy, vehicle positioning, and audience segmentation goals.
- Delivered creative that bridges functional storytelling with emotional resonance-showcasing how Ford and Lincoln vehicles meet real-life needs with style, power, and confidence.
- Championed a forward-thinking creative process that blends cinematic execution with data-driven insights to push brand narratives beyond traditional auto marketing.
Director, Visual Storytelling
Uniworld Group, Inc.
05.2024 - 04.2025
- Lead the creative and production teams in developing innovative visual narratives that resonate with diverse audiences across various media, ensuring a cohesive brand experience from concept through execution.
- Oversee the creative development and execution of high-quality visual content, including video, photography, and design, aligning with client and agency objectives to drive impactful storytelling.
- Manage the entire production lifecycle, from pre-production planning to post-production, ensuring that projects are delivered on time, within scope, and on budget while maintaining creative integrity.
- Collaborate with cross-functional teams, including account management, to streamline communication, optimize workflows, and improve project management processes, enhancing overall efficiency and project outcomes.
- Foster relationships with key vendors and external partners to secure cost-effective and timely resources, enhancing production quality and meeting client expectations.
- Guide and mentor junior creatives, providing feedback and coaching to elevate design fundamentals and execution, while maintaining a high standard of visual storytelling across all projects.
Associate Creative Director
Uniworld Group, Inc.
06.2023 - 05.2024
- Spearheaded a winning creative Go-To-Market (GTM) plan pitch that secured the prestigious Pernod Ricard client (Absolut, Martell) for the agency.
- Developed and present compelling creative briefs, showcasing a strategic understanding of brand and market dynamics.
- Translated branding and marketing strategies into exceptional creative concepts and executions, consistently delivering innovative ideas within project scope, strategic positioning, business requirements, and budget constraints.
- Supervised the end-to-end execution of production, content, art, copy, and design for various agency clients, ensuring seamless workflow and high-quality deliverables through all project phases.
Creative Director
Hillman Grad Productions
01.2022 - 08.2022
- Led and managed the creation of creative and art assets, brand messaging, copy, and content for scripted and unscripted short-form, long-form, and episodic content for clients across all company departments: TV & Film, Branded Content, and Hillman Grad Records.
- Secured 4 new clients (Facebook, Snap, AT&T, and Google) by developing customized pitches for prospective clients, collaborating with cross-functional teams, and producing comprehensive pitches that outlined actionable, growth-oriented solutions, improving win rates and growth margins by 20%.
- Managed HGP's Indeed's exclusive Filmmaker Residency Program with a $2 million budget, supporting and spotlighting 3 underrepresented talented filmmakers in an incubator program with creative freedom.
- Led the creative direction of the album cover art for the company's record label roster of artists, pitched and materialized the creative concepts, and oversaw the production process, including hiring a stylist, photographer, and crew members to fulfill the vision.
Digital Creative Executive
Hillman Grad Productions
01.2021 - 12.2021
- Served as Executive Producer and Campaign Creative Director, owning end-to-end production of development projects for Netflix - Master of None Presents Moments in Love: A Music Experience, Showtime - Sounds from the Chi, and Sephora - Hall of Black Beauty (5+ Campaigns).
- Collaborated with internal teams to develop media branding strategy, editorial content, and promotional graphics for Verzuz, pitching to an audience of 5.5 million+ followers, successfully generating over 10 million impressions, 77,000+ YouTube subscribers, and an additional 20 million on-demand streams for featured artist songs.
- Led execution, placement, and positioning for production development and collaborated with the internal executive team to sustain partnerships with film and TV shows such as Queen & Slim, The Forty-Year-Old Version, Twenties, and Boomerang.
- Partnered with television writers to develop HGP's treatment pitch decks, resulting in greenlit programming for network acquisitions by Amazon Studios (Bone Parish), WBTV (Hoop Dreams and Jesus), and BET Network (Twenties After Show).
Producer
Hillman Grad Productions
Los Angeles
01.2020 - 12.2020
- Collaborated with creative teams to align on project vision and goals.
- Facilitated communication between departments to streamline workflow efficiency.
- Developed and managed production schedules to ensure timely project delivery.
- Generated original ideas and further developed ideas through research.
- Organized and attended pre-production meetings with key stakeholders to ensure successful execution of productions.
Assistant Editor
React Media
Los Angeles
09.2019 - 01.2020
- Coordinated with writers to develop content ideas and timelines for publication.
- Reviewed submissions for originality and compliance with editorial guidelines.
- Developed and implemented effective content acquisition strategies to create riveting content.
- Rendered high-resolution files in preparation for broadcast delivery.
- Created digital media files from various sources such as videotapes, film reels, and audio recordings.
Client Advice & Management Resident
Amazon Studios
Los Angeles
05.2019 - 09.2019
- Developed creative concepts for multimedia projects and marketing campaigns.
- Collaborated with cross-functional teams to produce engaging content across platforms.
- Curated visual assets and scripts for video and digital productions.
- Organised and coordinated workflow between creative, production and post-production teams.
- Evaluated performance metrics after completion of each project in order to improve future initiatives.
Education
Bachelor of Arts - English Language & Digital Technology, Comm Studies
UNC CHARLOTTE
Charlotte, NC05-2019
Skills
- Visual storytelling and design
- Creative direction and brand strategy
- Campaign development and production management
- Content marketing and audience segmentation
- Cross-functional collaboration and concept pitching
- Art production
Other Roles
- Graphic Design Intern
- Content Strategy Intern
- TV/Film Production Intern
- Social Media Marketing Intern
Featured Media And Articles
- Webby Nominee: Master of None Presents Moments in Love: A Music Experience
- Telly Gold Award: Ford's From the Ground Up Campaign
Timeline
Creative Director, Brand & Content Consulting
Freedom Playland Creative
01.2026 - Current
Creative Director
Uniworld Group, Inc.
04.2025 - 12.2025
Director, Visual Storytelling
Uniworld Group, Inc.
05.2024 - 04.2025
Associate Creative Director
Uniworld Group, Inc.
06.2023 - 05.2024
Creative Director
Hillman Grad Productions
01.2022 - 08.2022
Digital Creative Executive
Hillman Grad Productions
01.2021 - 12.2021
Producer
Hillman Grad Productions
01.2020 - 12.2020
Assistant Editor
React Media
09.2019 - 01.2020
Client Advice & Management Resident
Amazon Studios
05.2019 - 09.2019
Bachelor of Arts - English Language & Digital Technology, Comm Studies
UNC CHARLOTTE