JOEL "TJ" TRAUB
Salt Lake City
Summary
Creative media professional with over 10 years of experience producing impactful documentary storytelling and branded campaigns. Expertise in leveraging audience analytics to enhance engagement and deliver measurable results across digital platforms.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Lead Photographer / Videographer
Dixie Technical College
St. George
01.2022 - Current
- Directed and produced documentary-style films for regional Utah theaters, enhancing institutional visibility.
- Produced high-volume digital campaigns under tight deadlines, maintaining cinematic quality standards.
- Captured diverse photographic content for marketing materials and college events.
- Edited images using industry-standard software to ensure high-quality presentations.
- Developed multi-platform content strategies, increasing engagement across web and social media.
- Secured collaborations with Subaru and local partners, fostering community outreach initiatives.
- Collaborated with faculty to create visual content that supports educational initiatives.
- Established efficient workflows for photo archiving and retrieval systems.
Social Media Manager / Content Creator
Dental Implant Machine
Santa Clara
01.2022 - 05.2022
- Established social media presence from zero across multiple platforms to enhance brand visibility.
- Developed content strategies for dental implant marketing campaigns, increasing audience engagement.
- Implemented effective social media advertising to promote dental implant services.
- Produced promotional and training media to reinforce brand consistency across all channels.
- Collaborated with dental professionals to create informative posts and visuals.
- Tracked trends in dental health discussions to guide content direction and strategy.
- Managed marketing budget and digital advertising initiatives while ensuring fiscal accountability.
- Participated in brainstorming sessions to generate innovative marketing ideas with other professionals.
Videographer / Editor
Creatus LLC
Hurricane
01.2020 - 01.2022
- Filmed promotional content at VidSummit with MrBeast and Derral Eves, boosting brand exposure
- Produced and optimized YouTube content contributing to 24M+ views and 300K+ subscribers across two major automotive channels
- Launched short-form campaigns, enhancing platform reach and driving audience engagement
- Analyzed retention metrics and implemented SEO strategies to improve watch time and audience growth
Director of Marketing
Aloniu Solar
Tempe
01.2018 - 01.2020
- Established brand guidelines to ensure consistent messaging across platforms.
- Developed comprehensive marketing strategies that increased brand visibility and market reach.
- Analyzed market trends to identify growth opportunities and inform strategic planning.
- Managed digital marketing initiatives, including social media and email campaigns.
- Collaborated with sales teams to align marketing efforts with business goals.
- Organized promotional campaigns featuring social media, print materials, and press releases.
- Created customer-focused messaging that resonates with target audiences.
- Filmed training videos and advertisements to enhance company outreach.
Content Editor / Web Developer
US Air Home Energy
Tempe
01.2017 - 01.2018
- Optimized website content strategy to achieve first-page Google ranking
- Designed and implemented digital advertising campaigns that increased online traffic
- Produced commercial and training video content to support product education
Digital Video Producer
VideoLoco
Chandler
01.2016 - 01.2017
- Produced campaign video content that contributed to Maricopa County election success
- Coordinated full production lifecycle, ensuring alignment from storyboard to final client delivery
- Achieved 100% on-time project completion in high-pressure environment
- Developed promotional content for Ann Rhoads (JetBlue Board) and EXOS
Education
Associate of Applied Science - Film & Editing
Scottsdale School of Film & Theatre
Scottsdale, AZSkills
- Video production
- Cinematography techniques
- Digital photography skills
- Drone operations (FAA Part 107 certified)
- Studio setup expertise
- Equipment preparation expertise
- Post-processing
- Image editing mastery
- YouTube SEO
- Content strategy
- Audience engagement
- Brand partnerships and collaboration
- Creative direction
- Social media management
- Adobe proficiency
- Storyboarding skills
- Multi-format shooting
- Problem-solving
- Client communication
- Communication skills
- Detail-oriented approach
- Post-processing
- Multi-format shooting
Certification
- FAA Part 107 Certified Drone Pilot
- Avid Media Composer Certified
Personal Information
Title: Creative Director | Lead Videographer | Digital Content Strategist
Accomplishments
International Motor Film Awards 2025: Technical Achievement Award for Best Stunts - Nomination
Timeline
Lead Photographer / Videographer
Dixie Technical College
01.2022 - Current
Social Media Manager / Content Creator
Dental Implant Machine
01.2022 - 05.2022
Videographer / Editor
Creatus LLC
01.2020 - 01.2022
Director of Marketing
Aloniu Solar
01.2018 - 01.2020
Content Editor / Web Developer
US Air Home Energy
01.2017 - 01.2018
Digital Video Producer
VideoLoco
01.2016 - 01.2017
Associate of Applied Science - Film & Editing
Scottsdale School of Film & Theatre