Tomas Kyling

Responsible for projects that drove strategic decisions for senior executives of ~$120B Consumer Group. Led cross-functional teams through project scoping, market analysis, business case development, and product execution. Sample projects include:

• Developed and launched a digital storefront promoting Fiber on Amazon.com and created a smart home bundle offer to drive new sales. This initiative drove over 60k monthly unique visitors to the storefront
• Created initiative to cross-sell Fiber broadband by displaying various promotions within the MyATT app targeting existing wireless customers with Fiber broadband. Generated ~4k new monthly sales
• Led effort to develop 5G whole home entertainment console. Worked closely with President of group to develop business case and recommendation
• Managed large cross-functional team of finance, marketing, strategy, and consulting members to create recommendation for $33B broadband expansion strategy
• Led high profile project to drive smart home strategy. Collaborated across multiple business units and leaders which resulted in AT&T pivoting its entire smart home strategy

• Key member of go-to-market merger integration team selected to run various strategic analysis
• Responsible for scenario analysis and financial modeling for different go-to-market plans
• Led Brand and Advertising project to determine rebranding rollout strategy. Effort spanned multiple organizations resulting in a package of recommendations presented to CEO of Entertainment Group
• Developed integrated model between finance and marketing teams used by senior executives to develop G2M strategies, forecasting adjustments, and channel allocations

• Managed a large team of planning managers responsible for budget planning, variance analysis, and new sales revenue analysis
• Prepared presentations and reports used by C-suite executives to formulate sales strategies and incentive plans
• Worked in conjunction with finance teams to create account manager’s compensation plans and sales incentive programs
• Created dashboards to track seller results used for weekly leadership reviews

• Small and Medium Business Marketing – Broadband SME with responsibility for business case development, monthly operations results, executive presentations, detailed results analysis, and organizational results consolidation
• Consumer Finance – worked on devising annual plan and ongoing best view analysis. Responsible for end of month results reporting and packaging for monthly distribution to senior leadership
• Financial Leadership Program – did 3 rotations in Investor Relations, Product Profitability, and Business Development as part of this nationally recognized program for high-caliber MBA’s interested in Finance and Economic leadership