T. Monae Wilkins
Marketing Coordinator
Myrtle Beach,SC
Summary
Energetic Marketing Coordinator offering wealth of experience in driving key marketing relationships, creating successful campaigns and collaborating with associates to meet marketing objectives. Proficient knowledge of social media algorithms, audience engagement, and driving marketing/sales growth.
Overview
4
4
years of post-secondary education
3
3
years of professional experience
Marketing Coordinator
Aramark
Conway , SC
2018.04 - Current
- Developed and implemented social media and public relations strategy, coordinating with the sales and marketing team across campus to ensure its effectiveness by encouraging adoption of relevant social media and PR techniques into the corporate culture and into all of the company’s products and services. Duties include online advocacy and promotion, writing editorial content for a variety of communication platforms, community-outreach efforts, promotions, building local publication relationships, etc. Target audiences include students, faculty, staff, and the local community.
- Managed presence on social networking sites including Instagram, Facebook, Twitter, and other similar community sites; increased engagement on social media and seeding content into social applications as needed.
- Shared feedback insights gained from social media monitoring with the operations team to help evolve their strategies in a timely fashion, and demonstrate responsiveness to customer need and trends. Worked closely with Marketing Manager and operations to make daily updates to the company website including video content and written content.
- Established strong relationships across departments with an understanding of clients needs, the consumer experience, marketing strategy, and operational capabilities.
- Developed, implemented, and evaluating of marketing programs and strategies, specifically supporting business strategies and projects including, but not limited to sales growth, market penetration, customer retention, quality, image, etc.
- Compiled information on marketing research and data collection using focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing research, etc.
- Built strong client relationships and provided high value-adding services, resulting in [Number]% company market share increase.
Work History
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2013.08 - 2017.12
Education
Skills
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Accomplishments
- Supervised team of 10 or more staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Engaged with customers on social media platforms like Facebook and Instagram, leading to improved relationships and interactions.
- Increased brand awareness, sales, and consumer interactions by taking advantage of new social media platforms.
Marketing Coordinator - Aramark
2018.04 - Current
Coastal Carolina University - ,
-4.039999999999964