Tobechi Mezu

• Monitored performance metrics to identify areas of improvement in content quality and delivery.
• Assisted in executing social media strategies across multiple channels.
• Developed and implemented content strategies to drive traffic and engagement
• Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
• Edited videos using Adobe Premiere Pro and After Effects software.
• Edited existing copy when necessary to ensure accuracy and clarity.
• Collaborated with other departments in order to ensure content was consistent with the brand's messaging.

• Developed content strategies for social media platforms such as Facebook. Twitter. and Instagram

• Provided support during live events by creating real-time updates via social media outlets.

• Managed live programming transitions and ensured proper timing of content.
• Operated video feeds and monitored broadcast signals for quality assurance.

• Assisted with the setup, management, and breakdown of Ravens Walk, contributing to a seamless fan experience on game days.
• Delivered high-quality customer service to enhance fan engagement and loyalty, supporting overall team branding.
• Assisted in executing seasonal Ravens events, including Purple Evening, Marching Ravens Night, and Girls' Flag Football, contributing to successful fan outreach and event attendance.

• Attended professional conferences to present research findings and network with peers in the field.
• Managed the daily operations of all assigned social media accounts.
• Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
• Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.

• Researching, logging, and editing footage using Avid Media Composer to enhance storytelling and was assigned to help producers on the Netflix show Receiver for the full NFL season
• Delivered various emails every week to producers which helped coordinate communication
• Shadowed producers and directors in the control room while live taping for the Matchup Show
• Worked as a crew member during a taping for Inside the NFL

• Assisted in the set-up of cameras for studio productions as well as on-location shoots
• Operated cameras for live lacrosse games and studio shoots
• Covered the Kansas City Chiefs at the White House
• Developed content for various social media platforms including Twitter, Instagram, YouTube, LinkedIn, and Snapchat

• Operated camera equipment for all sporting teams and events to capture highlights. Edited video content including hype and recap videos for all athletic department social media pages, accumulating 200,000+ views
• Filmed and photographed the athletes' practices and warmups, Produced documentary work of the athletes, coaches, and their life stories

• Operated camera equipment for all basketball games and events
• Curated content from ideation to implementation for social media including crowd engagement videos
• Assisted with planning and execution of design and marketing campaigns

• Scripted storyboards for social cuts and social first videos
• Developed and edited video content for all social media accounts, reaching over 3 million views
• Reviewed media engagement metrics and generated detailed reports

• Increased user base on Instagram by 50% through curating relevant content
• Created Instagram Reels and TikToks to engage students in events that reached 50,000+ views
• Filmed and edited videos to enhance our social media presence and capture the student's attention