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Todd Gibbs
Auckland
Summary
Multifaceted Marketing specialist with strong marketing technology background and expertise in multiple industries. Designed and implemented multiple lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
5
5
years of professional experience
Work History
FIFA WWC Marketing & Communications Executive
Tātaki Auckland Unlimited
Auckland
07.2022 - Current
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged Auckland event networks to promote the FIFA Woman's World Cup 2023.
- Prepared event communications for specific milestones, created engaging content, and promoted across various marketing channels.
Marketing Executive
Tātaki Auckland Unlimited
Auckland
03.2022 - 07.2022
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Managed and oversaw design of marketing material and promotional literature for organization.
Marketing Manager
Embrey Management Services
Denver, CO
02.2020 - 11.2021
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Evaluated and recommended changes in rental pricing strategies to remain competitive in market.
Event Manager
CONCACAF
Denver, CO
05.2019 - 06.2021
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Managed and Coordinated the Mexican, United States and Canadian national teams when they arrived in Colorado. Significant events included Gold Cup and Nations League.
- Created and updated trend boards, investigated changing conditions and recommended strategic adoptions to capitalize on projected changes.
Account Manager
AT&T
Denver, CO
12.2018 - 12.2019
- Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Identified key entry points to enhance market penetration and effectively analyzed data increase profitability.
Education
Marketing
MSU Denver
Denver, CO12.2020
Skills
- Brand Management
- Market Positioning
- Market Analysis
- Partnership Building
- Strategy development
- Stakeholder Communication
- Digital publishing
- Adobe Systems
Timeline
FIFA WWC Marketing & Communications Executive
Tātaki Auckland Unlimited
07.2022 - Current
Marketing Executive
Tātaki Auckland Unlimited
03.2022 - 07.2022
Marketing Manager
Embrey Management Services
02.2020 - 11.2021
Event Manager
CONCACAF
05.2019 - 06.2021
Account Manager
AT&T
12.2018 - 12.2019
Marketing
MSU Denver
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