Todd Hansen

Carlsbad,CA

Summary

Results-driven Area Sales Manager with a proven track record at TAG Heuer (division of LVMH), delivering consistent revenue growth and building lasting client partnerships. Expert in territory management and sales presentations, leading high-performing teams to exceed targets through strategic account planning, impactful product training, and data-driven promotional campaigns that drive market share and brand visibility.

Overview

years of professional experience

Certification

Work History

Area Sales Manager

TAG Heuer

02.2007 - Current

Drove year-over-year revenue growth by analyzing market trends and competitor activity to identify untapped opportunities, then executing strategic territory plans that optimized resource allocation across multiple regions.
Led a team of 14 Brand Ambassadors to consistently exceed quarterly sales targets through targeted product training, data-driven performance coaching, and strategic deployment of promotional initiatives across high-value accounts.
Expanded market penetration by securing partnerships with new retail accounts while increasing sales volume within existing distribution channels through effective prospecting, negotiation, and relationship-building strategies.
Implemented CRM-driven sales processes that improved client response times and enhanced pipeline visibility, enabling proactive account management and more accurate revenue forecasting across the territory.
Orchestrated cross-functional promotional campaigns with marketing teams that increased brand visibility within target demographics and directly contributed to double-digit sales lift during launch periods.
Built a high-performance sales culture through ongoing mentorship and skills development, resulting in team retention and three direct reports promoted to senior sales roles within 18 months.

Regional Sales Manager

Luxottica Group

02.2006 - 02.2007

Executed a dramatic regional turnaround, reversing a -25% performance deficit to achieve +8% growth within 12 months
Managed dual-category portfolio (sunglasses and optical frames) across the region.
Recruited, trained, and developed 16 independent sales professionals from diverse backgrounds, achieving 100%+ retention rate in a contractor-based model.
Transformed regional sales trajectory through data-driven territory management, contributing to a 33-point performance swing (from -25% to +8%) year-over-year.

Education

Bachelor of Science - Liberal Arts

Indiana University, Bloomington

Skills

Relationship building: Schedule quarterly business reviews with key accounts to discuss their evolving needs and collaborate creating solutions
Sales presentations/trainings: Utilize Cobi, PowerBI, and Salesforce to address specific needs per retailer

Territory management: Create a tiered coverage model that ensures top 20% accounts receive weekly touchpoints while maintaining systematic outreach to the full territory
Sales team supervision: Manage 14 Brand Ambassadors, ensuring they hit their goals and reach their full potential through ongoing product training, clear sales targets, updated sell sheets and product materials, and timely briefings on new releases and promotional launches

Accomplishments

· Multi Brand Management

· Technical Training

· National Key Account Management

· Budgeting, Forecasting and Gross Profit Analysis

· Discount Negotiations

· Product Allocation

· Executive Sales Presentations

· Multi-Channel Management