Todd Hayes
Atlanta,GA
Summary
Professional leader with executive experience ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
25
25
years of professional experience
3
3
Certification
6
6
years of post-secondary education
Work History
SVP, Customer Success
MODERNIZING MEDICINE
Boca Raton, FL
06.2025 - 02.2026
- Enterprise Leadership & AI-Driven Operational Scale Appointed post-transaction to lead a global 800-person organization across Professional Services, Support, and International Operations. Leveraged AI/Automation to accelerate Time-to-Revenue and maximize customer lifetime value.
- AI & RPA Integration: Pioneered Robotic Process Automation (RPA) and Integrated AI across the customer lifecycle, reducing human capital requirements for scale while enhancing service precision.
- Revenue Retention: Engineered a data-driven "proactive outreach" framework, achieving a premier 112% Net Revenue Retention (NRR) and a record 98% Logo Retention.
- Operational Standardization: Unified global handoffs and customer treatment protocols, driving a 4% lift in CSAT and 3% increase in NPS.
- Global Scale: Directed large-scale India operations, aligning international resources with domestic growth targets to ensure 24/7 seamless delivery.
- Member of the Executive Leadership Team for a high-growth HealthTech SaaS leader ($5B+ valuation) focused on clinical and operational practice transformation.
- Spearheaded strategic initiatives to enhance operational efficiency across multiple departments.
- Directed cross-functional teams, fostering collaboration to achieve corporate objectives and drive growth.
VP, Professional Services
MODERNIZING MEDICINE
Boca Raton, FL
08.2024 - 06.2025
- Strategic Post-Contract Operations & Digital Transformation Hand-selected as the internal "fixer" to revitalize a high-friction Services organization. Overhauled the post-contract journey to accelerate the transition from implementation to revenue recognition.
- TVP Acceleration: Engineered a "Digital-First" implementation framework, slashing Time-to-Value (TTV) by 61%.
- P&L Optimization: Scaled billable utilization from 68% to 81% while reducing cost-to-implement by 23%.
- Customer UX: Improved CSAT by deploying intuitive self-service modules, decreasing implementation friction and increasing early-stage user adoption.
- Migration Efficiency: Managed complex vendor migrations, delivering all 1200+ acquired customer projects ahead of schedule and 8% under budget.
VP, Revenue Operations & Digital Experience
MODERNIZING MEDICINE
Boca Raton, FL
06.2021 - 08.2024
- Cross-Functional Transformation & Revenue Ecosystem Integration Mandated to unify Sales/Marketing Operations with Digital Business teams to create a cohesive revenue engine and optimize organizational transparency.
- Enterprise Tech Strategy: Directed Digital Business teams (Sales, Finance, Legal, HRIS) to engineer workflows that accelerated the contracting lifecycle and improved corporate insights.
- Data Integrity: Established a "Shared Objectives" framework, integrating disparate tech stacks into a single source of truth for executive performance metrics.
- Operational Roadmap: Audited and remediated legacy bottlenecks, developing a multi-year roadmap to transition the org into an automated, peak-performing revenue environment.
VP, Sales Operations
MODERNIZING MEDICINE
Boca Raton, FL
09.2019 - 06.2021
- Strategic Transformation & Revenue Scalability Architected the commercial operations framework to sustain +30% YoY growth and modernize the revenue cycle.
- GTM Architecture: Developed the end-to-end commercial framework, including KPI architecture, coverage modeling, and incentive structures.
- Process Automation: Digitized commission cycles, reducing error inquiries by 89% and redeploying 2 FTEs to higher-value strategic functions.
- Stack Optimization: Rationalized the sales tech solution portfolio, reducing annual license spend by 24% while boosting sales productivity by 22%.
Vice President Commercial Operations and Enablement
HotSchedules
Atlanta, GA
09.2017 - 09.2019
- Responsible for leading teams dedicated to elevating the performance of commercial operations, salespeople and collaborative operational performance. Developed and deployed operational framework focused on improving performance and scalability resulting in a successful exit for the company.
- Industry leader in delivering SaaS solutions for employee scheduling software, talent sourcing, eLearning, back office, shift and task management and platform as a service.
Senior Vice President, Sales Operations
Cision (FKA PR Newswire)
New York, NY
01.2016 - 01.2017
- Promoted to spearhead operational change after acquisition; integrated two distinct revenue/go-to-market companies. Exceeded sales goals 120% despite organizational confusion with the integration.
- World public relations and media leader; purchased PR Newswire from UBM for $841 million (11x EBITDA)
Vice President, Sales Effectiveness
PR Newswire
New York, NY
01.2010 - 01.2016
- Key member of the Senior Leadership Team that prepared and steered the organization through a high-value transaction. Directed commercial operations in a high-pressure, declining market, consistently exceeding revenue and cost targets through data-driven performance optimization and strategic project execution.
Teradata
Atlanta, GA
01.2003 - 01.2010
Accenture
San Francisco, CA
01.2001 - 01.2003
Education
Master of Business Administration -
Georgia State University
Atlanta, GA 06.2008 - 06.2010
Bachelor of Science - Marketing and Finance
University of Utah
Salt Lake City, UT 08.1996 - 12.2000
Skills
- Experienced in applying technology solutions to improve business processes
- SFDC - SAP Commissions - Loopio - Marketo - Pardot - InsightSquared - Domo - GSuite - Microsoft - NetSuite - Zone - ChatGPT - Gemini - Etc
Certification
- Client Engagement Readiness – completed intense training program – Center for Professional Development
- Conceptual and Strategic Selling Methodology – earned certification – Miller Heiman
Timeline
SVP, Customer Success
MODERNIZING MEDICINE
06.2025 - 02.2026
VP, Professional Services
MODERNIZING MEDICINE
08.2024 - 06.2025
VP, Revenue Operations & Digital Experience
MODERNIZING MEDICINE
06.2021 - 08.2024
VP, Sales Operations
MODERNIZING MEDICINE
09.2019 - 06.2021
Vice President Commercial Operations and Enablement
HotSchedules
09.2017 - 09.2019
Senior Vice President, Sales Operations
Cision (FKA PR Newswire)
01.2016 - 01.2017
Vice President, Sales Effectiveness
PR Newswire
01.2010 - 01.2016
Master of Business Administration -
Georgia State University
06.2008 - 06.2010
Teradata
01.2003 - 01.2010
Accenture
01.2001 - 01.2003
Bachelor of Science - Marketing and Finance
University of Utah
08.1996 - 12.2000
EXECUTIVE IMPACT & STRATEGIC MILESTONES
- REVENUE & MARKET EXPANSION
- Channel Transformation: Delivered 68% increase in reseller revenue via a redefined partner engagement model.
- Digital Innovation: Deployed first-ever e-commerce solution, generating $4M in initial revenue (72% reuse rate).
- Conversion Optimization: Boosted signups 111% and revenue by 21% YoY via a first-to-market digital GTM strategy.
- PERFORMANCE & RETENTION
- Churn Mitigation: Reduced churn from 23% to 17%, retaining $6M in revenue via behavioral analysis.
- Strategic Segmentation: Scaled 11,000+ accounts, increasing revenue 11% in Enterprise and 16% in SMB.
- Frictionless Acquisition: Spurred a 25.4% increase in self-serve purchases by streamlining the sales lifecycle.
- TRANSFORMATIVE LEADERSHIP
- GTM Strategy: Engineered new solution launches that increased renewal rates 14% and net-new customers 18%.
- Operational Excellence: Built foundational frameworks to transition mid-stage companies into high-valuation exit candidates.
- AI & Automation: Integrated RPA/AI across the lifecycle to reduce human capital costs while increasing service precision.
STRATEGIC PILLARS OF SUCCESS
- People: Evaluates resource gaps and inspires peak performance through a collaborative, high-accountability leadership style.
- Process: Designs repeatable, scalable enhancement strategies and rigorous continuous improvement cycles.
- Technology: Leverages advanced tech stacks, integrations and automation to solve complex business challenges and increase productivity
Strategic Operating Executive
- Strategic Operating Executive specializing in scaling mid-to-late-stage companies through critical transitions. A veteran of high-stakes M&A, I bridge the gap between business functions and GTM execution to drive enterprise value. Proven track record of outpacing industry benchmarks and accelerating revenue across Media, Tech, and HealthTech.
- Transaction Excellence: Key member of multiple executive leadership teams driving high-value exits, including a landmark sale at 11x EBITDA.
- Rapid Revenue Acceleration: Pioneered a new business vertical capturing $74M in revenue within 24 months.
- Market Outperformance: Led a 5.7% sustained growth surge in a rapidly declining market while all major competitors reported negative growth.