Todd Palmer
Murfreesboro,TN
Summary
High-performing, solid communications professional with 25-plus years of experience in electric utility networking, marketing and crisis management. Adept in creating and implementing effective communication and marketing strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients.
Overview
28
28
years of professional experience
Work History
Key Accounts Coordinator
Middle Tennessee Electric
2016.07 - Current
- Enhanced account management efficiency through regular communication and collaboration with MTE's internal teams.
- Strengthened relationships with government, commercial, and industrial key accounts by addressing concerns and implementing customized solutions.
- Promoted a culture of proactive communication within the team, leading to improved collaboration among departments involved in servicing key accounts.
- Provided exceptional member service by maintaining close contact with clients, anticipating their needs, and exceeding expectations at every opportunity.
- Produced a monthly on-line newsletter for our C&I members.
Energy Efficiency Demand Response Coordinator
Middle Tennessee Electric
2013.01 - 2016.06
- Managed renewable energy projects and accounts through TVA's RSO/SSI and Green Power Providers Program.
- Managed data base and communicated with members about implementation of Advanced Metering Infrastructure at MTE.
- Assisted with scheduling, evaluating, load checking, loan and financial responsibilities of TVA's eScore evaluations.
- Managed and created marketing and promotional items for energy services team.
Communications Coordinator
Middle Tennessee Electric
2003.01 - 2012.12
- Managed internal and external communications for MTE, including spokesperson duties for media.
- Streamlined internal communications by establishing protocols and templates for consistent messaging.
- Raised company awareness with well-executed public relations initiatives, securing positive press coverage.
- Managed crisis communications, mitigating negative impact on the organization's reputation.
- Built strong relationships with key media contacts to ensure favorable coverage of company news and events.
- Improved employee satisfaction by fostering open communication channels and addressing concerns promptly.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and promotions.
- Created marketing and advertising for communications and member services department (Strategic marketing for energy services)
- Coordinated numerous public relations campaigns during my tenure.
Field Engineer
Middle Tennessee Electric
2000.01 - 2003.01
- Coordinated electric distribution line projects (including staking and drawing of jobs for electrical distribution upgrades and build outs).
- Communicated with members and contractors to acquire rights-of-way for project completion.
- Developed comprehensive reports documenting field activities, findings, and recommendations for improvement.
- Delivered high-quality field services, ensuring all projects were completed on time and within budget constraints.
- Managed multiple projects simultaneously, demonstrating strong organizational skills and adaptability under pressure.
Sales Representative
Accu-Tech
1998.01 - 2000.01
- Sold communications and data networking solutions to contractors nationwide.
- Managed and coordinated projects for 100-plus client base.
- Increased sales revenue by identifying and targeting high-potential accounts.
- Expanded customer base through cold calling, networking, and relationship building.
Weekend Weather/News Reporting/News Anchor
KPVI-TV, News Channel 6, NBC
1996.01 - 1998.01
- Gathered and delivered news/weather reports for residents of Southeast Idaho.
- Produced and organized news and weather segments for morning and weekend newscasts.
- Coordinated with news director to produce and deliver live in-the-field weather reports.
- Coordinated and met regularly with National Weather Service to create and deliver on-air weather forecasts.
Education
Bachelor of Science - Communications
Middle Tennessee State University
Murfreesboro, TN08.1996
Master of Arts - Communication Studies
The University of Alabama
Tuscaloosa, AL12.2023
Certified Key Account Executive -
National Rural Electric Cooperative Association
01.2019
Certified Cooperative Communicator -
National Rural Electric Cooperative Association
01.2005
Skills
- Strategic communications
- Corporate Communications
- Marketing
- Public Relations Strategies
- Marketing Communications
- Crisis Communications
- Media Outreach
- Campaign Development
Community Involvement - Boards and Committees
Served as Vice President/ President of City of Franklin's Sustainability Commission
Served as Vice President of Williamson County Library Board
Served on Williamson, Inc. Economic Development Budget Oversight Committee
Timeline
Key Accounts Coordinator
Middle Tennessee Electric
2016.07 - Current
Energy Efficiency Demand Response Coordinator
Middle Tennessee Electric
2013.01 - 2016.06
Communications Coordinator
Middle Tennessee Electric
2003.01 - 2012.12
Field Engineer
Middle Tennessee Electric
2000.01 - 2003.01
Sales Representative
Accu-Tech
1998.01 - 2000.01
Weekend Weather/News Reporting/News Anchor
KPVI-TV, News Channel 6, NBC
1996.01 - 1998.01
Bachelor of Science - Communications
Middle Tennessee State University
Master of Arts - Communication Studies
The University of Alabama
Certified Key Account Executive -
National Rural Electric Cooperative Association
Certified Cooperative Communicator -
National Rural Electric Cooperative Association
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