Toluwalase Awosika
East Lansing,MI
Summary
A passionate and dedicated communications senior with experience in digital marketing, e-commerce, and branding. Gained valuable insight into the field through a role as a digital marketing trainee, developing skills in SEO, social media campaigns, and digital strategies. Continues to expand knowledge of A/B testing, CRO, and email marketing, bringing enthusiasm, creativity, and a commitment to delivering quality results.
Overview
2
2
years of professional experience
Work History
Accounting/Finance Student Assistant
MSU Student Life & Engagement
10.2023 - Current
- Input, reconcile, and audit financial documents using software tools such as Excel and Kuali Financial Systems.
- Prepare and verify deposits for various on-campus services, ensuring accuracy and compliance with university protocols.
- Operate cash-handling equipment, including currency counters, coin machines, and adding machines, to manage financial transactions efficiently.
- Reconcile cost and revenue data from diverse campus operations, including athletic concessions, dining services, and self-serve markets.
Digital Marketing Trainee
Global Career Accelerator: Digital Marketing
08.2024 - 11.2024
- Designed and launched an e-commerce website using Shopify, aligning with brand guidelines and creative strategy.
- Conducted keyword research to optimize search engine visibility and implemented a paid search campaign on Google Ads.
- Developed content strategies and created paid and organic social media campaigns for Instagram, Facebook, and TikTok.
- Planned and managed a global influencer campaign, sourcing influencers and analyzing campaign performance.
- Measured and reported on campaign metrics, focusing on cost efficiency, conversions, and audience engagement.
- Collaborated with an international team to execute marketing strategies and improve user experiences.
Marketing Intern
Publicis Sapient
06.2024 - 08.2024
- Researched and provided insights to the creative marketing team to enhance creativity, foster collaboration, and improve feedback processes.
- Updated metadata and republished assets for the Digital Asset Management (DAM) team, ensuring content organization and accessibility.
- Collaborated with fellow interns to research, strategize, and develop a marketing campaign on emerging healthcare technology.
Undergraduate Teaching Assistant
MSU College of Communication, Arts, and Sciences
01.2023 - 04.2023
- Assisted students during lectures and recitations by answering questions and providing guidance on coursework.
- Collaborated with faculty and other TAs to develop exam questions, evaluate projects, and enhance lecture materials.
- Supported student success by identifying and addressing their needs during class exercises, projects, and exams.
Education
Bachelor of Arts - Communications
Michigan State University
East Lansing, MI05-2025
Skills
Digital Marketing
Ecommerce Marketing
Branding
SEO Keyword Research
A/B Testing
CRO
Social Media Campaigns
Microsoft Word
Microsoft Excel
Timeline
Digital Marketing Trainee
Global Career Accelerator: Digital Marketing
08.2024 - 11.2024
Marketing Intern
Publicis Sapient
06.2024 - 08.2024
Accounting/Finance Student Assistant
MSU Student Life & Engagement
10.2023 - Current
Undergraduate Teaching Assistant
MSU College of Communication, Arts, and Sciences
01.2023 - 04.2023
Bachelor of Arts - Communications
Michigan State University
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