TOM GOMEZ
Camarillo,CA
Summary
Skilled Marketing Director adept at overseeing writers, designers and artists to accomplish challenging objectives. Excellent communicator, problem solver and detail-oriented manager proficient in business operations and customer needs.
Offering 15-year background generating new media content and managing team of 4 writers. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research. Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented multiple lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results. Insightful management skills with 20 years of experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas. Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Led 12-person team in development of multiple profitable campaigns during previous year. Marketing metrics knowledge and collaborative skills enabled achievement of optimum outcomes. Thoughtful brand building client-customized marketing campaigns with statistical relevance and ingenuity. Detailed marketing technologist, utilizing Google Analytics and SEO to drive website traffic and increase brand engagement. Creative online product promoter, developing social media content aligned with brand image and target audience. Enthusiastic work ethic adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and marketing strategies. Enthusiastic and adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Enthusiastic and adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Enthusiastic manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Enthusiastic brand manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills. Enthusiastic manager trained in all areas of marketing and event marketing and sales. Excellent communication and leadership abilities. Desiring to work with growing organization offering long term career potential. Insightful Marketing Director with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
104
104
years of professional experience
Work History
PERFORMANCE / Marketing Manager
GO BIG TRUCK
Ventura, CA
04.2019 - Current
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Orchestrated and implemented re-branding of pro installation to improve sales and maximize effectiveness.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Developed network of related professionals to open up business opportunities.
- Successfully project managed numerous multi-lingual direct mail and email campaigns simultaneously.
- Maintained complete database of files, contacts and project materials.
- Improved brand segment product margin by 45% through assessment of customer trends.
- Built and improved customer engagement plans, boosting conversion rates 65%.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Created monthly marketing campaigns, which resulted in 45% increase in revenue.
- Advocated for client requirements and objectives to internal and external stakeholders.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
- Developed consumer-tailored print marketing materials for targeted distribution.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Onboarded new customers efficiently by developing database listings, uploading information and defining related lists.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets and developing protocol.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies.
Editorial Content Manager
MEDIA / DISCOVERY CHANNEL
Irvine, CA
03.2018 - Current
- MOTORTREND NETWORK ENGAGED MEDIA / DRIVE MAGAZINE.
- Used content management system to analyze user engagement and website traffic metrics.
- Managed content distribution to online channels and social media platforms.
- Conducted content audits to identify gaps and redundancies of content.
- Edited and sourced images and videos using.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Utilized analytics and site metrics to determine areas of improvement.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Led team of 3 copywriters and content writers to oversee results of job performance.
- Revamped email marketing strategies to increase open and click through rates 70%.
- Directed content of website by gathering information and integrating data from other departments.
- Streamlined functions by developing and implementing processes and task management ticket systems.
- Approved, reviewed and edited content flowing to website, approving over 30 pieces of content per month.
- Hired, trained, and provided daily direction for 10-12 employees.
- Provided concise and constructive editorial feedback to writers by staff meetings.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Delegated and tracked each staff member's assignments and deadlines.
- Pitched content strategies and managed print asset acquisition.
- Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.
- Planned events to generate awareness of brand publication .
- Coordinated automotive content and topics with editor and staff.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
MotorTrend Network / Contributing Editor / Present, DRIVE Magazine / Contributing Editor / Present
Truckin Magazine
Irvine, CA
01.2007 - Current
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Coordinated with writers to maintain consistent voice while removing negative problems.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Assigned various topics and story concepts to 4 writers for coverage.
- Developed and optimized online and print strategies to maximize coverage, advertiser funding and subscriptions.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Reviewed reports and recommended changes to improve copy flow.
- Chose and prepared photos for use with feature pieces with Luminar.
- Collaborated with graphics department to develop and implement visual elements such as photo and copywriting.
- Communicated directly with reporters to assess stories and improve quality of work.
- Managed team of 4 personnel to deliver consistent, accurate, engaging and print content.
- Supported design team by helping develop layouts and collaborating with production professionals to create publications.
- Posted and promoted articles on Print and social media platforms.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Oversaw team of 4 reporters and support staff.
- Pitched content strategies and managed content asset acquisition.
- Prepared 250 page budgets, set layouts and selected photos for stories to boost readership.
- Maintained professional, friendly and productive relationships with coaches, athletes and team representatives to stay updated on team strategies, changes and victories.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
- Provided concise and constructive editorial feedback to writers by work assessment.
- Devised attention-grabbing headlines and summaries for articles..
- Checked reference sources, from manufacturers, to verify dates, facts and statistics.
- Built productive relationships with writers, photographers, designers and other professionals to successfully produce automotive content.
- Prepared, rewrote and edited pieces to improve readability and impact.
Contributing Editor
TruckTrends.com
Irvine, CA
01.2007 - Current
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Developed and optimized online and print strategies to maximize coverage, advertiser funding and subscriptions.
- Posted and promoted articles on print, website and social media platforms.
- Maintained professional, friendly and productive relationships with coaches, athletes and team representatives to stay updated on team strategies, changes and victories.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
- Collaborated with graphics department to develop and implement visual elements such as photo layout and editorial.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Chose and prepared photos for use with feature pieces with art department.
- Pitched content strategies and managed asset acquisition.
- Assigned various topics and story concepts to writers for coverage.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Built productive relationships with writers, , designers and other professionals to successfully produce .
- Devised attention-grabbing headlines and summaries for articles.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Prepared page budgets, set layouts and selected photos for stories to boost readership.
- Reviewed reports and recommended changes to improve copy flow.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Supported design team by helping develop layouts and collaborating with production professionals to create publications.
- Provided concise and constructive editorial feedback to writers .
- Communicated directly with reporters to assess stories and improve quality of work.
- Devised attention-grabbing headlines and summaries for articles
Contributing Editor
STREET TRUCKS Magazine
Irvine, CA
01.2005 - Current
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Developed and optimized online and print strategies to maximize coverage, advertiser funding and subscriptions.
- Posted and promoted articles on social media platforms.
- Maintained professional, friendly and productive relationships with coaches, athletes and team representatives to stay updated on team strategies, changes and victories.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Guided and motivated staff to achieve demanding targets under tight deadlines.
- Collaborated with graphics department to develop and implement visual elements.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Chose and prepared photos for use with feature pieces.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Pitched content strategies and managed asset acquisition.
- Built productive relationships with writers, designers and other professionals to successfully produce quality content.
- Devised attention-grabbing headlines and summaries for articles.
- Edited existing PowerPoint slides to enhance corporate message.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Prepared page budgets, set layouts and selected photos for stories to boost readerships
- Checked reference sources, to verify dates, facts and statistics.
- Reviewed reports and recommended changes to improve copy flow.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Supported design team by helping develop layouts and collaborating with production professionals to create publications.
- Communicated directly with editors to assess stories and improve quality of work.
- Posted and promoted articles on social media platforms
- Built productive relationships with writers, photographers and other professionals to successfully produce content.
- Prepared layouts and selected photos for stories to boost readership
- Built productive relationships with writers, photographers and other professionals to successfully produce content.
- Prepared page budgets, set layouts and selected photos for stories to boost readership
- Chose and prepared photos for use with feature pieces with Luminar and photoshop.
- Checked reference sources, to verify dates, facts and statistics
- Managed team of 4 personnel to deliver consistent, accurate, engaging content.
- Pitched content strategies and managed advertising asset acquisition
- Collaborated with graphics department to develop and implement visual elements such as photos and layout.
Event MarketingManager
MONSTER ENERGY
Corona, CA
01.2015 - 01.2017
- Managed administrative logistics of events planning, event booking and event promotions.
- Coordinated corporate meetings throughout banquet and conference spaces.
- Fulfilled contractual obligations for day of event coordination.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Delivered smooth training execution by coordinating site selection, marketing, event management and follow-up.
- Generated client retention by accurately organizing and executing automotive trade shows and events.
- Cut costs and doubled show volume by delivering effective marketing strategies to optimize outreach.
- Streamlined event efficiencies by accurately coordinating and managing customer itineraries.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Mentored customer service, marketing, sales and accounting teams.
- Led vendor negotiations to obtain cost-effective services and products.
- Organized, coordinated and deployed off road events while focusing on delivering superior customer service.
- Planned large-scale events such as trade shows, conferences, and meetings.
- Managed event logistics and operations.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Managed team of 15 employees, overseeing hiring, training, and professional growth of employees
- Worked with NASCAR partners to understand needs and provide excellent service
- Increased customer satisfaction by resolving product issues.
Sr. Manager
PEP BOYS SPEED SHOPS, SPEED SHOPS
Oceanside, CA
01.2013 - 01.2015
- Commercial sales and marketing.
- Developed strategic marketing communications and identified audiences for targeted messages.
- Monitored and controlled inventory, encompassing daily production, workflow and distribution.
- Managed inventory, production, workflow and distribution, analyzing each stage of product life cycle and recommending improvements to streamline processes.
- Oversaw reporting functions to executive leadership.
- Updated system information, making appropriate changes to documentation.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Collaborated with vendors, suppliers and transport carriers.
- Optimized operational continuity by implementing enhanced inventory documentation.
- Managed team of 5 and budget of $1.2 million and oversaw all multi-regional sales plans.
- Led teams focused on customer satisfaction and retail sales to accomplish walk in sales, surpassing established goals.
- Developed and implemented event marketing plans to drive sales, profit and brand objectives.
- Validated load plans, cargo readiness and transportation documentation.
- Scheduled transport in coordination with vendors, suppliers and carriers.
- Supervised and directed managers and store teams to keep projects on-track and tasks prioritized.
- Supervised and managed product-related communication to achieve messaging accuracy and product correctness.
- Evaluated hiring, firing and promotions requests.
- Managed multiple, large-scale projects across 4 sites.
- Determined priorities and set policies for Southern California.
- Motivated staff towards achieving all sales targets through customer service and product application.
- Created objectives for sales, branding and customer satisfaction.
- Analyzed competitive incentive data and evaluated impact data had on marketplace.
- Create marketing strategies that align with company goals
- Drive overall company marketing and branding strategy through development & implementation of marketing plan & budget
- Develop measuring systems for determining success and effectiveness of each marketing program
Director of Marketing
KING OFF ROAD RACING
Garden Grove, CA
01.2007 - 01.2010
- MONSTER ENERGY, LUCAS OIL.
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Deployed well-coordinated campaigns, events and public relations strategies to facilitate smooth and successful programs.
- Consulted with product development teams to enhance products based on customer interest data.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Implemented successful marketing and promotional strategies worth over $2 million in yearly revenue.
- Evaluated and optimized marketing strategies to improve goal attainment in performance off road racing area.
- Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
- Prepared and executed outreach events with over 12000 guests in attendance.
- Planned and executed events and marketing programs, producing 75% of goal of qualified leads.
- Developed metrics and measured success in order to further penetrate marketplace.
- Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Managed annual marketing budget in excess of $2 million.
- Implemented marketing strategies which resulted in 95% growth of customer base.
- Collaborated with designers and editorial team on marketing materials.
- Directed department with $500,000 budget handling 5 yearly projects.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed and implemented marketing and communications plans for off road racing company.
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Devised and deployed online marketing plans with effective SEO, social media and viral video campaign strategies.
- Supported marketing teams, creating, deploying and optimizing campaigns for race team clients.
- Organized and executed robust, creative experiential marketing events.
- Partnered with Regional Sales Directors and Account Managers on communications directive for sales teams.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Created innovative strategies to drive customer engagement.
- Increased website traffic by average of 65% each month using cutting-edge inbound marketing techniques.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
- Developed and recommended strategic brand pricing and positioning for maximum growth.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Coordinated with corporate management on designing effective PR strategy.
- Oversee and/or implement all digital advertising campaigns on marketplaces and social media. Monitor all marketplace campaigns to ensure they are optimized for best performance.
- Develop cohesive retargeting plan for company website and marketplaces.
- Oversee and create cohesive strategy/plan for all social media platforms for company brands to gain further growth and brand recognition.
- Planned and executed events and marketing programs, producing 60% of goal of qualified leads
- Directed department with $100,000 budget handling 7 yearly projects
- Increased website traffic by average of 30% each month using cutting-edge inbound marketing techniques
- Automotive Industry is ideal.
Brand strategy, activation, and innovation experience
Ability to motivate and energize both internal and external stakeholders
Demonstrable skills to develop and execute large-scale marketing and sales programs and projects with varying degrees of complexity
Demonstrated ability to create and lead high performance and metrics focused teams that consistently exceed targets
Strong leadership and coaching skills with the particular ability to inspire and positively influence employees within a region and in remote working locations
Impassioned advocate of strategic planning and innovative thinking
Skillful and knowledgeable in technology, technological applications and social media - Establish and monitor short and long term marketing goals, objectives, policies, and metrics.
Oversee all current marketing efforts including email campaigns, social media, content creation, and more.
Develop marketing plans and campaigns to increase brand awareness and drive consumer loyalty.
MARKETING / SALES MANAGEMENT
Lowrider Magazine, PARK AVENUE PUBLISHING EDITORIAL
Pomona, CA
01.2005 - 01.2010
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Completed in-depth reviews of market conditions and customer preferences for automotive products.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Developed campaigns and specific marketing strategies for clients.
- Determined optimal variation of, and resource allocation to media outlets by analyzing consumer data to meet company's advertising goals.
- Wrote engaging and successful marketing, advertising and website copy.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing newsstand revenue by 40% over 6-months.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 15 key accounts.
- Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
- Identified appropriate marketing channels and target customers for campaigns.
- Assisted in development of products and services previously unrepresented in automotive industry to increase shares in new markets by 20%.
- Used team management to create and provide marketing materials and production timelines for clients.
- Analyzed demographic data to determine optimal targets, messaging and tactics for persuasion.
- Optimized community outreach by securing sponsorships brands.
- Directed full-cycle marketing and advertising strategies.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Partnered with graphics team to prepare, design, implement and measure success of campaigns.
- Created digital media kits for high profile projects.
- Managed company standards for all marketing collateral and oversaw consistent application.
- Designed dynamic print ads, point of sale pieces and marketing proposals for automotive clients.
- Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
Sr. Feature Editor
SPORT TRUCK Magazine
Anaheim, CA
01.2005 - 01.2008
- Guided and motivated staff to achieve demanding targets under tight deadlines.
- Trained contributors, editors, associates and designers on expectations, processes and organization style guidelines.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Built productive relationships with writers, photographers, designers and other professionals to successfully produce compelling editorial.
- Scheduled and attended meetings with advertisers, publishers and production team.
- Coordinated with writers to maintain consistent voice in performance truck sector.
- Wrote editorials for automotive publication on various subject matters.
- Managed team of 4 personnel to deliver consistent, accurate, engaging content.
- Oversaw story pitches, assignments, final revisions, and layouts.
- Created long-term editorial calendars with publications, due dates, events and story assignments.
- Developed and optimized online and print strategies to maximize coverage, advertiser funding and subscriptions.
- Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
- Reviewed reports and recommended changes to improve copy flow.
- Devised attention-grabbing headlines and summaries for articles.
- Checked reference sources to verify dates, facts and statistics.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Assigned various topics and story concepts to 4 writers for coverage.
- Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
- Communicated directly with reporters to assess stories and improve quality of work.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Provided concise and constructive editorial feedback to writers and staff.
- Edited existing PowerPoint slides to enhance corporate message.
- Supported design team by helping develop layouts and collaborating with production professionals to create publications.
- Pitched content strategies and managed asset acquisition.
- Chose and prepared photos for use with feature pieces for print and online publication.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Maintained professional, friendly and productive relationships with coaches, athletes and team representatives to stay updated on team strategies, changes and victories.
- Prepared, rewrote and edited pieces to improve readability and impact.
- Collaborated with graphics department to develop and implement visual elements such as video and print.
- Prepared page count and set layouts and selected photos for stories to boost readership.
- Posted and promoted articles on social media platforms.
Sr. Race Program Manager
SERIES, K&N ENGINEERING
Riverside, CA
01.2003 - 01.2005
- NHRA, LUCAS OIL OFF ROAD series) Sports Marketing.
- Identified system needs and designed processes to support business requirements.
- Mentored and led new employees to enhance program production.
- Engaged with customers, partners and constituent groups to create positive, trusting and professional relationships.
- Mentored and supported marketing department employees to create strong workplace culture.
- Networked in local community to identify Business opportunities
- Collaborated with staff to define legal and operational parameters.
- Trained marketing . sales teams in event marketing to accomplish brand awareness at various motorsports events.
- Devised tools and benchmarks to improve team performance and monitor production.
- Verified parts and materials through audit inspections and independent checks.
- Launched marketing program and gathered functional and business requirements to support team and mitigate risks.
- Designed infrastructure solutions to resolve business issues and improve delivery processes.
- Tracked and reported program results to customers and stakeholders to facilitate change management activities.
- Performed program research and analyzed data collection to develop cost estimates and budgets.
- Directed simultaneous projects to boost business opportunities by 80%.
- Obtained needed resources by strategically negotiating with stakeholders and outside suppliers.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Adhered to budget requirements with excellent planning and consistent expense monitoring.
- Verified quality of deliverables and conformance to specifications before submitting to clients.
- Saved $12,000 by implementing cost-saving initiatives that addressed long-standing problems
- Worked with event customers to understand needs and provide excellent service
Feature Editor
Park Avenue Publishing
01.1992 - 01.2005
Magazine Technical Editor
Lowrider
01.1992 - 01.2005
Director of Sports Marketing
NASCAR MARKETING, THE COLEMAN COMPANY
Wichita, KS
01.2002 - 08.2004
- Reported on athletic events and programs to provide feedback on event marketing and brand awareness.
- Restored customer loyalty by resolving complaints with workers, activities or services rendered at various sporting events.
- Improved recreational programming based on feedback from customers and employees.
- Led efforts to conceive, develop and execute thematically aligned entertainment programming.
- Assigned work to staff, set schedules and motivated strong performance in key areas.
- Stayed abreast of entertainment offerings within marketplace to evaluate and report trends, opportunities and competition.
- Established vendor relationships to access timely services in support of events.
- Conducted site visits, artist walkthrough and other pre-event meetings with third parties to explain event objectives, site restrictions and performance expectations.
- Developed and maintained connections with performers, agents and promoters to accumulate robust options for entertainment activation.
- Worked flexible hours; night, weekend, and holiday shifts.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Eliminated downtime and maximized revenue by providing top project quality control.
- Led projects and analyzed data to identify opportunities for improvement.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Build and lead team to run marketing operations both online and offline in which members are clear about roles, priority, quality, and performance expectations.
- Spearhead recruiting, performance management, professional development and training for marketing and creative team
- Implement and further expand marketing methodologies such as, digital marketing, search engine marketing, demand generation, community building, brand management, project management, and analytic skills
- Fluency in full marketing mix–including brand, event marketing, PR, and digital (especially content marketing, paid acquisition, social, search)
- Familiarity with methods of conducting market research and analyzing customer behavior
- Oversaw sponsorships of race teams and partnerships with strategic NASCAR affiliated companies.
- Negotiated all track Bartering programs and race team promotions both on track and off track.
Manager
THE COLEMAN COMPANY
Wichita, KS
01.2002 - 01.2002
- Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.
- Delivered feedback to decision-makers regarding employee performance and training needs.
- Compiled data highlighting key metrics to report information, determine trends and identify methods for improving store results.
- Developed and maintained relationships with customers and suppliers through account development.
- Monitored and supported progress of plant production orders by managing shop capacity and loading functions at several facilities.
- Recorded inventory sales into organization's weekly income report.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Maximized performance by monitoring daily activities and mentoring team members.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance.
- Conducted monthly inventories of raw materials and components on work floor.
- Prepared and recommended long-range plans for development of department personnel.
- Improved operational planning and business frameworks to enhance resource utilization and reduce waste.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Cross-trained existing employees to maximize team agility and performance.
- Propelled continuous improvements and strategically capitalized on current market trends.
- Adjusted job assignments and schedules to keep pace with dynamic business needs, factoring in processes, employee knowledge and customer demands.
- Raised performance in areas of sales, management and operations by identifying and targeting areas in need of improvement.
- Maximized productivity by keeping detailed records of daily progress and identifying and rectifying areas for improvement.
- Accomplished multiple tasks within established timeframes.
- Directed staff and managed annual capital budget.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Achieved or exceeded financial goals on regular basis by controlling expenses, optimizing schedules and regulating inventory usage.
- Onboarded new employees with training and new hire documentation.
- Executed regular process updates to reduce discrepancies and enhance scheduling across production calendars and programs.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Manager of Event Logistics / Event Marketing
THE COLEMAN COMPANY
01.2000 - 01.2001
- (NASCAR) Maintain professional and technical knowledge by continued research; reviewing professional publications; establishing personal networks; participating in enthusiast circles through trade shows, publications and social media outlets Excellent organizational and leadership abilities and strategic partners Outstanding communication and people skills Experience as Sales / Marketing Manager and Director for major corporations Created gross-profit plans by implementing, coaching, and managing sales / marketing strategies Highly collaborative with an ability to work cross functionally with producers, directors, copywriters, designers, and animators Developed and implemented new sales initiatives, strategies both online and through on site events Daily, weekly meetings coach, lead and improve performance of sales and marketing to achieve sales initiatives Evaluation of current sales programs and team members and make necessary adjustments to improve sales and create a positive team member atmosphere Created plans for all direct reports to include recruitment, individual development, and personnel evaluations.
- Conducted reviews and approved all new sales initiatives completed by department managers.
- Understand financial analytics and methodology behind sales and marketing.
- Improving company marketability and profitability by researching, identifying, and capitalizing on market opportunities.
- Develops and maintains positive relationships with current and potential advertisers.
- MEDIA PRODUCTION Negotiation, development and management of contracts with athletes and race teams Developed and managed relationships within sports industry, media, commentators, cameramen and photographers to enhance sports marketing e orts.
- ESPN, FOX SPORTS, NBC, MAVTV, MOTORTREND NETWORK Excellent time management skills working with multiple agencies and budget Experienced in all video and digital photography pre and post production Extremely creative in concept ideas and execution to maximize brand Experience working with TV, radio, social media and print ads and staying within budget Experienced in creating self-funding projects through partnerships and sponsorships WEB DEVELOPMENT Work with clients to establish look and purpose of website Create website roadmap according to clients needs Liaison with web developers, photographers, videographers.
- Create timeline for website production and launch date Advising clients on website tools and how they can be beneficial to their business.
- Saved money by implementing cost-saving initiatives that addressed long-standing problems
- Formed strategic partnerships, established metrics and participated in complex negotiations.
Education
Associate of Arts - Automotive mechanics
Emporia State
Wichita, KS05.2006
Associate of Arts - Graphic Design
Wichita State University
Wichita, KSSkills
- Content editing
- SEO best practices
- Constant Contact
- Contractor Management
- Google Analytics
- Strategic content planning
- Social Media administration
- Content sourcing
- Team collaboration
- Staff leadership and supervision
- Copywriting and editing
- Print, TV, Radio and Social media expertise
- Online platforms knowledge
Accomplishments
- Strong organizational, verbal and technical skills Strong client support skills SOCIAL MEDIA Complete understanding of Social media platforms and analytics.
- Create storytelling photos of product placement and lifestyle Ability to write compelling editorial to convey company messaging.
- Art direction ability from conception to online promotion and track activation.
- Location photography and video.
- Experienced in automotive web content from concept to published editorial.
- Worked with digital agencies to create e client and e elective mix of paid media including PPC, retargeting, programmatic and like digital marketing tools.
- Strong copywriting skills, technical writing skills, product marketing and event marketing.
- Outstanding communication and interpersonal skills Solid analytical experience, able to read and communicate insights into results.
- Identify the latest trends and technologies through digital marketing and making improvements accordingly.
- Commitment to collaboration with other departments or outside agencies to achieve objectives Lead a department that includes Project Management, Production, .
- Seasoned leadership capabilities.
- Experience leading a large diverse team in afast-paced environment (NASCAR).
- Proficient communicator that can see all progress across the marketing and sales landscape.
Timeline
PERFORMANCE / Marketing Manager
GO BIG TRUCK
04.2019 - Current
Editorial Content Manager
MEDIA / DISCOVERY CHANNEL
03.2018 - Current
Event MarketingManager
MONSTER ENERGY
01.2015 - 01.2017
Sr. Manager
PEP BOYS SPEED SHOPS, SPEED SHOPS
01.2013 - 01.2015
MotorTrend Network / Contributing Editor / Present, DRIVE Magazine / Contributing Editor / Present
Truckin Magazine
01.2007 - Current
Contributing Editor
TruckTrends.com
01.2007 - Current
Director of Marketing
KING OFF ROAD RACING
01.2007 - 01.2010
Contributing Editor
STREET TRUCKS Magazine
01.2005 - Current
MARKETING / SALES MANAGEMENT
Lowrider Magazine, PARK AVENUE PUBLISHING EDITORIAL
01.2005 - 01.2010
Sr. Feature Editor
SPORT TRUCK Magazine
01.2005 - 01.2008
Sr. Race Program Manager
SERIES, K&N ENGINEERING
01.2003 - 01.2005
Director of Sports Marketing
NASCAR MARKETING, THE COLEMAN COMPANY
01.2002 - 08.2004
Manager
THE COLEMAN COMPANY
01.2002 - 01.2002
Manager of Event Logistics / Event Marketing
THE COLEMAN COMPANY
01.2000 - 01.2001
Feature Editor
Park Avenue Publishing
01.1992 - 01.2005
Magazine Technical Editor
Lowrider
01.1992 - 01.2005
Associate of Arts - Automotive mechanics
Emporia State
Associate of Arts - Graphic Design
Wichita State University