Tommy Bethards
Lebanon,TN
Summary
Executive leader and entrepreneur skilled in running all aspects of a business with an emphasis on creating and implementing marketing and sales strategies, increasing brand awareness, and managing financial outcomes. Successfully collaborates with cross departments in strategic planning, developing high performance teams, and creating cutting-edge business innovations. High degree of experience in brand development and product marketing strategies. Started career in Customer Service and was promoted to General Manager of the company's Australia market in just two years.
Overview
17
17
years of professional experience
Work History
Online Sales/Marketing - ECommerce
Self Employed
01.2013 - Current
- Generated over 3.5 million dollars in sales through Amazon Shopping over a two year period.
- Produced over 2 million dollars in sales through a custom built eCommerce website focusing on Google Advertising, email marketing and direct mail campaigns.
- Formulated and manufactured a nutritional supplement to compete with an industry leading cardiovascular support product.
- Boosted online sales by developing and implementing effective digital marketing strategies.
- Optimized product listings for search engine visibility, resulting in higher rankings and increased traffic.
Real Estate Sales and Investing
Self Employed
09.2014 - Current
- Purchased several Single-family homes and duplexes, manged and sub-contracted the renovation process and sold at a profit.
- Owned, rented, and property managed single-family and multi-family homes located in Utah and Ohio.
- Worked with buyers and sellers in the purchase or sale of their homes successfully maximizing their return on investment.
Senior Marketing Manager
Synergy WorldWide Inc
04.2008 - 01.2013
- Managed a team of marketing professionals consisting of graphic design, web marketing, marketing communications, event planning, and product and sales training.
- Traveled internationally training thousands of sales representatives on product sales and business development strategies.
- Spearheaded successful product launches with comprehensive marketing plans and cross-functional collaboration.
General Manager
Synergy WorldWide Australia Pty Ltd
12.2006 - 04.2008
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Trained hundreds of sales representatives across the country supporting them in their product sales and business development efforts.
- Successfully managed the launch of cutting-edge nutritional supplements with comprehensive marketing strategies.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Education
Bachelor of Arts - Marketing And Advertising
Brigham Young University
Provo, UTSkills
- Global Marketing
- Sales Leadership
- Project Management
- Product and Business Training
- Product Launches
- Entrepreneurial
- Sales Promotions
- Budget Management
- Creative Direction
- Branding
Timeline
Real Estate Sales and Investing
Self Employed
09.2014 - Current
Online Sales/Marketing - ECommerce
Self Employed
01.2013 - Current
Senior Marketing Manager
Synergy WorldWide Inc
04.2008 - 01.2013
General Manager
Synergy WorldWide Australia Pty Ltd
12.2006 - 04.2008
Bachelor of Arts - Marketing And Advertising
Brigham Young University
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