Toni Flowers
Las Vegas
Summary
Marketing expert with nearly 7 years of experience in driving successful campaigns for one of the top leading credit unions in Nevada. Strong ability to collaborate with cross-functional departments and adapt to evolving market needs. Skilled in digital marketing, content creation, design, photography, and market analysis, focusing on achieving impactful results.
Overview
13
13
years of professional experience
Work History
Marketing Specialist
One Nevada Credit Union
07.2021 - Current
- Worked directly for the Senior Vice President and Chief Marketing Officer of the Credit Union
- Managed all credit card/debit card utilization campaigns, payment deferment campaigns, Southern Nevada events, branch music, and digital screen content across Las Vegas and Reno branches.
- Managed all outdoor and indoor signage/renovations
- Steadily increased all card and debit card utilization approximately 3% every year, resulting in a strong projected ROI
- Managed holiday Skip-A-Pay projects and gained the credit union over $1,000,000 in deferred loans.
- Facilitated events that supported Make-A-Wish, Three Square Food Bank, Nellis AFB, and Opportunity Village to support and raise money in our local community.
- Built emails ranging from mortgage loan acquisitions to debit/credit card utilization.
Marketing Operations Coordinator
One Nevada Credit Union
11.2018 - 07.2021
- Designed social media posts hic videos and temporarily took on the role of senior graphic designer for 10 months.
- Responsible for taking all corporate headshots, event photos, and outdoor branch photos.
- Designed the updated mobile app graphics currently listed on Apple and Google play store apps.
- Conducted branch audits to verify all printed pieces were up-to-date with updated logos.
Social Media Manager (Contractor)
Paymon's Mediterranean Cafe & Lounge
09.2020 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Photographer and Content Creator (Contractor)
Hershey's Chocolate World (New York, New York)
11.2023 - Current
- Directly supported the Las Vegas General Manager of Hershey's Chocolate World (New York, New York casino), assisting with social media content.
- Managed and coordinated photoshoots with staff to executive content every month
- Collaborated closely with the social media manager of Hershey's Chocolate World to deliver content requests
- On-call to take photos of new food menu items, store renovations, and more.
Photographer/Shop Owner
Toni Flowers Photography
01.2012 - Current
- Worked for multiple Las Vegas Restaurants across the valley, including but not limited to: 18bin, Crash n Burn, Bacon Nation, Paymon's Mediterranean Grill
- Shot NFL Atlanta Falcon's event that was featured on ESPN December 16, 2024
- Worked and collaborated with the Common Kings
- Featured in the Las Vegas Review-Journal
- Featured in San Diego Voyager Magazine
Education
MBA - Business Administration
Western Governors University
Salt Lake City, UT04-2025
Bachelor of Science - Psychology
University of Maryland Global Campus
Hyattsville, MD12-2016
Bachelor of Arts - Business Administration
University of Maryland Global Campus
Hyattsville, MD12-2016
Skills
- Social Media Management
- Project Management
- Digital Marketing
- Analytics and SEO
- CRM management
- Graphic design
- Email marketing
- Motion Graphics
- Illustrator
- InDesign
- Photoshop
- Lightroom
Timeline
Photographer and Content Creator (Contractor)
Hershey's Chocolate World (New York, New York)
11.2023 - Current
Marketing Specialist
One Nevada Credit Union
07.2021 - Current
Social Media Manager (Contractor)
Paymon's Mediterranean Cafe & Lounge
09.2020 - Current
Marketing Operations Coordinator
One Nevada Credit Union
11.2018 - 07.2021
Photographer/Shop Owner
Toni Flowers Photography
01.2012 - Current
MBA - Business Administration
Western Governors University
Bachelor of Science - Psychology
University of Maryland Global Campus
Bachelor of Arts - Business Administration
University of Maryland Global Campus
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