Toni Gibson
Brooklyn,NY
Summary
Enthusiastic young professional with 11 years of television/production experience. Research savvy and results and people oriented. Proven to get exceptional work done with a very small turn around window. Interested in collaborative efforts to propel forward innovative ideas to increase audience size and ratings.
Overview
12
12
years of professional experience
Work History
Associate Producer
Inside Edition/ CBS Television Distribution
07.2019 - Current
- Collaborates with Executive/Senior producers during morning creative brief meetings
- Assists producer and editor in assuring team’s delivery of promos on time throughout all aspects of pre and post production
- Digitizes video/audio to prep for edits and executes simple editing revisions and some original production roughs
- Collaborates with the VP of Creative Services to create annual sales tapes and image campaigns and works with Legal Department, Assignment Desk, Investigative Unit, and LA Bureau to create accurate promos
- Writes, produces, and edits spots for the topical radio promos and uploads spots to FTP and CBS Promo Passport website
- Works directly with the Executive Producer on choosing promo topics for the day
- Writes daily :15 and :10 second pre-show teases for anchor Deborah Norville
- Writes daily :30 second promo scripts
- Filled in for and performed duties of promos producer in the event of an absence which included writing promo script and promo update script
- Stepped in to handle additional tasks and duties during producer's absence.
- Selected artists, directors and crew members to work on films, television shows and albums.
- Assisted in the development of creative concepts that led to increased audience engagement.
- Hired and oversaw field crew for special events and location shoots.
Story Coordinator/Booker
Inside Edition/ CBS Television Distribution
03.2019 - 07.2019
- Found, secured and coordinated stories nationwide for day of air and long-term programming from pre to post-production
- Performed background research utilizing public records
- Made numerous phone calls to secure interviews and obtain information
- Booked exclusive interviews for compelling television, beating out national competitors
- Conducted pre-interviews with interviewees - experts, news makers and celebrities
- Monitored daily news wires, breaking news, national news feeds and pitched stories
- Collaborated with the Executive Producers on the editorial vision of the show to create news content
- Communicated with the management and production staff on status of news coverage and stories
- Worked with local authorities, courts, and affiliates nationwide to obtain court documents, police reports, 911 calls, and news making information
- Used both Accurint and Nexis to cross reference leads on stories
- Utilized various social media platforms including but not limited to: Facebook, Instagram, Snapchat, Twitter, and YouTube in order to enhance segments
Production Assistant
Inside Edition / CBS Television Distribution
04.2018 - 03.2019
- Researched in Broadcast Library for tapes pertaining to promo for that day
- Put tapes pertaining to promo for that day into system
- Communicated with producers, story coordinators, photo/clip editor and other departments to gather material (videos, 911 calls, stills) for promo
- Transcribed video for use in the radio spot or promo using Avid Interplay Assist
- Wrote radio lines for Anchor
- Worked closely with Executive Producer to obtain pre-shows and radio topics
- Screened promo with Executive Producer and communicated changes if any to promos editor and producer
- Entered a daily time code number into a formatted Excel spreadsheet and then submitted it to an online database
- Reviewed and submitted the Promo Captioning
Office Assistant/ Teleprompter
Inside Edition / CBS Television Distribution
07.2014 - 04.2018
- Teleprompter for live shows at 3pm and 4pm as well as weekend shows in the control room
- Worked closely with anchors to ensure smooth operation of set and airing
- Completed office tasks including picking up packages and supplies needed for show
Broadcast Library Researcher
Inside Edition / CBS Television Distribution
03.2013 - 07.2014
- Logged and updated tapes in the ABLS library system
- Searched for keywords and script details in INEWS
- Assisted producers with finding footage and filed tapes
- Responded quickly to tape requests and scanned tape packages for messenger pickup
- Completed necessary research so that tapes were logged chronologically and easily identifiable
Education
Bachelor of Arts - Mass Communications
Virginia State University
Petersburg, VA05.2012
Skills
- MAC/PC proficient
- Microsoft Office
- Outlook
- Final Cut Pro
- Interplay Assist
- Adobe Premiere Pro
- INEWS
- Avid Newscutter
- HTML
- Snapchat
- YouTube
- Teams
- Slack
- Newswriting
- Team Collaboration
- Client Communication
- Content Planning
- Pre-Production Planning
- Social media knowledge
- Story Pitches
- Production Planning
- Story Development
- Script Writing
- Talent booking
- Research skills
- Advanced research abilities
- Promotional assistance
- Knowledge of current events
- Teleprompter oversight
- Strong graphic and visual sense
- Effective Communication
- Fact-checking expertise
- Advanced research skills
- Producer assistance
- Talent booking strengths
- Post-production experience
Timeline
Associate Producer
Inside Edition/ CBS Television Distribution
07.2019 - Current
Story Coordinator/Booker
Inside Edition/ CBS Television Distribution
03.2019 - 07.2019
Production Assistant
Inside Edition / CBS Television Distribution
04.2018 - 03.2019
Office Assistant/ Teleprompter
Inside Edition / CBS Television Distribution
07.2014 - 04.2018
Broadcast Library Researcher
Inside Edition / CBS Television Distribution
03.2013 - 07.2014
Bachelor of Arts - Mass Communications
Virginia State University
Similar Profiles
Jermaine SmithJermaine Smith
OPERATIONS ASSOCIATE at CBS Inside EditionOPERATIONS ASSOCIATE at CBS Inside Edition
MONA AWWADMONA AWWAD
News Reporter / Acting Producer at OMNI Television, Arabic Edition / Rogers Sports & MediaNews Reporter / Acting Producer at OMNI Television, Arabic Edition / Rogers Sports & Media
Kevin VoyerKevin Voyer
Creative Services Producer at WTOG-TV CW44/CBS TelevisionCreative Services Producer at WTOG-TV CW44/CBS Television