Toni Randle-Cook

• Developed breaking news, political, health, education, and lifestyle segments for morning show (to include: brainstorming ideas, research, writing scripts, creating graphics, managing production schedules, and coordination of talent, crew, and live guests)
• Formatted and copy edited two-hour morning show rundown to ensure accurate information and engaging content
• Built & maintained partnerships with top-tier PR firms by leveraging strategic alliances, securing high-profile interviews to enhance visibility and media reach
• Enhanced productivity by implementing streamlined solutions to issues, reducing cycle time
• Contributed on-camera expertise to segments that resonated with target audiences
• Fostered a positive working environment by promoting open communication among team members during projects
• Coordinated with technical teams to troubleshoot and resolve production issues

* Merit Street Media programming reaches +90M homes

* Hired as an Associate Producer but soon promoted to a Producer role

• Wrote stories for broadcast news using data, interviews, public records, and information gathered from other journalists and reporters
• Combined and simplified information from different sources into coherent story
• Helped with all aspects of production, from coordinating graphics, to pulling elements, and conducting research
• Brainstormed with news department to determine new topics and stories
• Maintained up-to-date knowledge of current events and industry trends
• Edited and proofread scripts to maintain high standard of journalistic integrity

• Created concise, eye-catching headlines and copy on topics of interest to Toyota North American Headquarters employees
• Performed interviews. and conducted extensive research to provide facts and statistics for articles and blogs
• Edited and proofread content to confirm proper grammar, quality and consistency with AP style
• Took photos, edited, captioned, and uploaded images for publication

• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
• Organized material to research and complete writing tasks
• Attended events on behalf of magazine
• Built, established and maintained relationships with sources
• Photographed high-quality images of events and people for print and digital projects

• Provided field producing during major events to gather and share reactions from individuals directly impacted
• Planned and conducted research and pitched long-form stories to promote investigative news topics
• Conceptualized, pitched, assigned, and monitored stories from origination to broadcast
• Scheduled and managed daily editorial meetings for newsroom staff
• Conducted live and taped interviews to obtain information

* Hired as line producer for 'News Central' but was soon promoted to a management position

* News Central” centralized 10p & 11p newscasts aired in more than a dozen television markets across the U.S.