Toni Roberson
Woodstock,GA
Summary
Dynamic Field Marketing and Operations Leader with a proven track record of executing high-impact consumer engagement campaigns, building high-performing teams, and driving revenue growth. Adept at managing multi-market territories, optimizing operations, and delivering measurable results in fast-paced, competitive environments. Recognized for mentoring talent and consistently exceeding sampling and brand awareness goals.
Overview
12
12
years of professional experience
Work History
Regional Field Manager
Monster Energy
08.2023 - Current
- Directed four Consumer Engagement Manager teams across multiple markets, achieving record-breaking sampling volumes in key activations.
- Managed high-profile events including Super Bowl, Spring Break, and Krewe of Boo, exceeding prior years’ sampling goals by 20%+.
- Executed SEC collegiate tailgate programs, reaching over 50,000 consumers and increasing brand visibility in key demographics.
- Mentored and promoted four team members into full-time Monster Energy roles, fostering internal talent development.
- Streamlined reporting and recaps, improving operational efficiency and alignment with national marketing objectives.
Brand Ambassador
Monster Energy
02.2020 - 08.2023
- Built and maintained relationships with 48 store managers, optimizing in-store merchandising to increase product visibility and drive sales.
- Managed and safeguarded $700K in program assets, maintaining compliance and professionalism during events and activations.
- Participated in 30+ events annually, consistently exceeding consumer engagement KPIs.
Production Coordinator
Solvay Group
07.2013 - 08.2020
- Supervised 90 employees across 4 departments and 3 shifts, managing scheduling, attendance, overtime, and performance evaluations.
- Oversaw $7M in inventory, implementing cycle counts and audits to reduce discrepancies and save $283K over two years.
- Collaborated with vendors, management, and sales teams to eliminate production downtime and optimize operational workflows.
Education
Business Administration - Marketing, Communication, and Management
Rogers State University
Claremore, OKInternational Business Marketing - undefined
Tulsa Community College
Tulsa, OKSkills
- Field Marketing & Large-Scale Event Activation
- Team Leadership, Coaching & Talent Development
- Regional Territory Management & Execution
- Cross-Functional Collaboration
- Logistics, Scheduling & Resource Management
- Inventory & Data Reporting
- Vendor Relations & Partnership Management
- Process Improvement & Operational Efficiency
- Territory management
- Project coordination
- Corrective action implementation
Timeline
Regional Field Manager
Monster Energy
08.2023 - Current
Brand Ambassador
Monster Energy
02.2020 - 08.2023
Production Coordinator
Solvay Group
07.2013 - 08.2020
International Business Marketing - undefined
Tulsa Community College
Business Administration - Marketing, Communication, and Management
Rogers State University