Tonia Lonigro
RH OCEAN GRILL
Orange County,CA
17
years of professional experience
Beauty industry entrepreneur and client-experience professional with extensive experience independently operating a permanent cosmetics business and co-founding an award-winning consumer brand. Skilled in client consultations, retention, social media marketing, referral-driven growth, scheduling, customer service, and day-to-day operations. Combines hands-on beauty expertise with brand-building and luxury hospitality experience.
Work History
Owner & Permanent Cosmetics Artist
12 Years- Independently operated a client-focused beauty business, managing appointments, consultations, scheduling, supplies, service delivery, and customer communications.
- Built client relationships through personalized consultations, transparent expectations, referrals, and repeat-service experiences.
- Created marketing and social media content to attract clients, promote services, and maintain engagement with past customers.
- Provided permanent cosmetics services, including brow treatments, lip blushing, and eyeliner, with attention to client safety and satisfaction.
- Returned 2026
Co-Founder, Product & Brand Growth
3 Years 10 Months- Invented a consumer accessory product and helped develop its positioning, brand identity, launch, and customer experience.
- Personally managed company social media accounts, content, promotions, influencer outreach, and community engagement.
- Supported retailer and wholesale relationships in collaboration with a sales representative; product reached 17 retail locations.
- Represented the brand at WESA and National Finals Rodeo-related trade shows; supported fulfillment and customer service.
- Helped build an award-winning brand recognized with WESA’s Most Innovative Product Award; Amazon volume reached approximately 50–100+ units monthly.
Server
1 Year 10 Months- Deliver attentive, personalized service in a luxury dining environment, managing guest needs and maintaining high service standards.
Bartender / Server
10 Months- Built guest rapport and delivered efficient, polished service in a fast-paced, high-expectation hospitality setting.
Skills
Beauty & Spa Operations
Client Experience & Retention
Social Media & Content Creation
Business Growth
Referral & Relationship Marketing
Scheduling & Client Consultations
Vendor & Retail Relationships
Customer Service
Accomplishments
- Inventor and co-founder of The Hat Harness
- WESA Most Innovative Product Award
- Retail distribution in 17 locations
Timeline
Server
RH OCEAN GRILL
01.2025 - CurrentRead More
Bartender / Server
BANDERA
01.2025 - 11.2025Read More
Co-Founder, Product & Brand Growth
THE HAT HARNESS
01.2023 - CurrentRead More
Owner & Permanent Cosmetics Artist
MAKEUP BY TONIA
01.2010 - 01.2022Read More