Tony Aguilar
Keizer,OR
Summary
Results-driven professional with expertise in category management and strategic planning. Utilizes market insights and data analytics to optimize product assortments and drive profitability. Committed to fostering team collaboration and adapting to changing market needs.
Overview
30
30
years of professional experience
Work History
Category Manager
Del Monte Fresh
05.2007 - 01.2024
- Developed expertise in analyzing consumer trends and making data-driven decisions to optimize product categories
- Generated weekly, monthly, quarterly reports highlighting sales performance across all categories
- Established KPIs for measuring success of category initiatives against established goals
- Initiated market research studies, and analyzed findings
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
Field Retail Merchandiser
Del Monte Fresh
03.2002 - 05.2007
- Assessed current inventory levels and determined restocking needs.
- Conducted regular audits of physical inventories at store locations.
- Determined effectiveness of merchandising strategies by monitoring product sales.
- Conferred with store managers to obtain information about customer needs and preferences.
- Trained personnel on proper techniques for handling inventory transactions.
Special Project Manager
Advantage Channel Markets
09.2001 - 03.2002
- Adapted quickly to changing circumstances during projects execution without compromising timelines or desired outcomes.
- Delegated tasks to team members based on skill sets and availability, maximizing productivity and performance.
- Committed to delivering excellent customer service while working in a fast-paced environment.
- Ensured compliance with industry standards and regulations throughout the duration of each project.
Direct Sales Representative
Food Services of America
02.1994 - 09.2001
- Provided exceptional customer service to ensure customer satisfaction.
- Developed and implemented successful sales strategies to increase customer base.
- Demonstrated strong interpersonal skills, enabling effective communication with potential customers.
- Tracked progress against goals set by management on a regular basis.
- Targeted businesses via cold calling, canvassing, customer referrals and partner relationships.
Education
Bachelor of Science (B.S.) - Business - Hotel, Restuarant, Tourism Management
Oregon State University
Corvallis, OR03.1990
Skills
- Data analytics
- Category development
- Promotional planning
- Data review
- Sales tracking
Additional Information
- 2009 to 2012, Category Advisor to Wal Mart Bananas
- 2018 to 2020, Category Advisor to Wal Mart Pineapples
Awards
- Keizer Elks #2472 Officer of the Year - 2022
- Progressive Grocer Category Captain Pineapple - 2011
- Progressive Grocer Category Captain Fresh Cut Fruit - 2011
- Food Service of America Catch the Spirit Award - 1997
Timeline
Category Manager
Del Monte Fresh
05.2007 - 01.2024
Field Retail Merchandiser
Del Monte Fresh
03.2002 - 05.2007
Special Project Manager
Advantage Channel Markets
09.2001 - 03.2002
Direct Sales Representative
Food Services of America
02.1994 - 09.2001
Bachelor of Science (B.S.) - Business - Hotel, Restuarant, Tourism Management
Oregon State University
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