Tonya Fant
Slocomb
Summary
Dynamic Senior Account Executive at Cherry Creek Media with a proven track record in digital marketing and client relationship management. Successfully developed and executed comprehensive campaigns that enhanced brand visibility and drove account growth. Adept at leveraging Google Analytics for data-driven decisions while fostering strong client partnerships through effective communication and strategic planning.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Senior Account Executive
Cherry Creek Media
Williston
03.2018 - 02.2022
- Cultivated and sustained client relationships to support account expansion.
- Executed advertising campaigns across multiple media platforms for clients.
- Developed digital marketing campaigns across various platforms to enhance brand visibility.
- Managed social media accounts, creating content and engaging with followers daily.
- Conducted market research to identify trends and inform marketing strategies effectively.
- Collaborated with design teams to produce promotional materials and advertisements.
- Analyzed website traffic data using Google Analytics to optimize online performance.
- Coordinated email marketing campaigns, crafting targeted messaging for diverse audiences.
- Assisted in the creation of SEO strategies to improve organic search rankings.
- Participated in team meetings, sharing insights and contributing ideas for campaign improvement.
- Created content for websites, blogs, social media platforms, and online advertising.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Performed keyword research and analyzed SEO performance of webpages.
- Managed email marketing campaigns from conception to execution.
- Developed strategies for paid search campaigns across multiple channels including Google AdWords.
- Generated reports on website performance, ad campaigns, and other key metrics.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Optimized landing pages for search engine optimization purposes.
- Maintained a database of customers' information for targeted marketing efforts.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Tracked campaign performance through detailed reporting systems.
- Provided technical support during product launches or other special events.
- Responded promptly to customer inquiries via social media platforms.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
- Researched emerging trends in the industry and identified opportunities for growth.
- Assisted in the development of promotional materials such as banners, videos.
- Collaborated with creative teams to design visuals for digital marketing campaigns.
- Audited and optimized websites to verify proper performance, visibility and accessibility.
- Coordinated with external vendors to implement digital marketing programs.
- Conducted A and B testing to improve user experience on websites.
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Oversaw the development and maintenance of the company website, improving user experience and engagement.
- Trained junior marketing staff on digital marketing tools, techniques, and best practices.
- Monitored and reported on competitor digital marketing activities to identify opportunities for differentiation.
- Utilized CRM tools to segment audiences and personalize digital marketing messages.
- Developed and implemented digital marketing strategies to increase brand awareness.
- Utilized SEO best practices to increase website visibility and organic search rankings.
- Coordinated webinars and virtual events to engage with the target audience and generate leads.
- Implemented retargeting strategies to re-engage website visitors and increase conversions.
- Directed the production of digital assets, including videos, graphics, and interactive tools, to support marketing campaigns.
- Developed and implemented comprehensive digital marketing strategies to increase brand awareness and generate leads.
- Managed online reputation and responded to customer feedback on social media and review platforms.
- Combined secondary data sources with keyword research to more accurately profile and satisfy user intent.
- Established core metrics for projects based upon client needs.
- Identified appropriate key performance indicators, reporting on key metrics from digital campaigns.
- Executed and managed banner, video and other non-text link ad campaigns.
- Evaluated new emerging media or technologies and made recommendations for application within internet marketing or search marketing campaigns.
- Prepared and presented reports to update stakeholders about success of each strategy.
- Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
- Assisted in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Improved search-related activities through ongoing analysis, experimentation or optimization tests.
Education
High School Diploma -
Slocomb High
Slocomb, AL08-1994
Skills
- Digital marketing
- Search engine optimization
- Google Analytics
- Content creation
- Client relationship management
- Campaign management
- Market research
- Social media strategy
- Data analysis
- Problem solving
- Effective communication
- Team collaboration
- Creative thinking
- Time management
- Business plan execution
- Prospecting
- Attention to detail
- Account management
- Cross-functional teamwork
- Strategic planning
- Account servicing
- Key account management
- Sales quota achievement
- Deal negotiation
- Account planning
- Customer relationship development
- Issue resolution
- Flexible schedule
- Relationship building
- Sales target monitoring
- Customer service
- Goals and performance
- Pipeline development
- Account growth
- Pitch presentations
- Appointment setting
- Sales expertise
- Prospecting skills
- Pipeline management
- Relationship management
- Verbal and written communication
- Sales strategies implementation
- Lead generation
- Sales reporting
- Customer satisfaction
- Revenue generation
- Customer relationship management
- Multitasking and organization
- CRM proficiency
- Cold calling
- Multiple priorities management
Affiliations
- Raise chickens
- Rock/Fossil Hound
- Gardening
- Nature Enthusiast
- Amateur Painter
Certification
- RAB Certified
Timeline
Senior Account Executive
Cherry Creek Media
03.2018 - 02.2022
High School Diploma -
Slocomb High