Hi, I’m
Tonya Marks
Dallas,TX
You will recognize your own path when you come upon it because you will suddenly have all the energy and imagination you will ever need.
Sara Teasdale
Summary
Innovative Marketing Specialist with 7 years’ experience working in and accelerating growth in multi-unit healthcare business models. Depth of experience across consumer, pharmaceutical, agency, B2B and B2C. Proven success developing environments focused on the voice of the customer and fostering a data and analytical driven culture. Expertise leveraging data and customer signals to chart strategic direction and foster loyalty. Recognized for team building, collaboration, strong business acumen, and the ability to work cross-functionally to drive results.
Overview
5
years of professional experience
1
Certificate
Work History
Biolife Plasma ServicesRemote , CO
Marketing Specialist
07.2022 - Current
Job overview
- Interfaced with industry and professional organizations to increase brand awareness and expand networking opportunities.
- Tracked effectiveness of marketing efforts and projects against budget, quality standards and brand standards.
- Conducted or managed marketing research initiatives to identify new and potential markets and key competitor distinctions.
- Created graphical illustrations to share market research insights.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Identified potential markets and market segments with desired customers and gaps for optimum product demand.
BioLife Plasma Services Dallas, TX
Assistant Manager
09.2020 - 07.2022
Job overview
- Conducted job interviews, led employee performance evaluations and rewarded top performers to attract and retain quality personnel.
- Guided new hires through orientation and on-boarding and explained documentation requirements to facilitate HR process.
- Implemented training processes for newly hired employees and supervised department managers, shift leads and production personnel.
- Delegated daily tasks to team members to optimize group productivity.
- Mentored staff to enhance skills and achieve daily targets, using hands-on and motivational leadership.
- Enforced company policies and procedures to strengthen operational standards across departments.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
- Compiled and assessed performance data, converting information into improvement plans.
Biolife Plasma ServicesOrlando, Florida
Center Supervisor
12.2018 - 09.2020
Job overview
- Complied with company policies, objectives and communication goals.
- Identified and corrected performance and personnel issues to reduce impact to business operations.
- Established and enforced clear goals to keep employees working collaboratively.
- Interviewed applicants, recommended individuals for hiring and evaluated staff performance.
- Trained employees on best practices and protocols while managing teams to maintain optimal productivity.
- Drove client retention and increased revenue by driving effective customer relationship management protocols.
Education
Valencia CollegeOrlando, FL
Bachelor of Science from Business Administration And Management
05.2021
University Overview
- 4.0 GPA Spring 2020 and Fall 2020
- 3.75 GPA Spring 2021
- Presidents List Honoree 2020 & 2021
- Completed Capstone projects in Organizational Behavior, Human Resources, Marketing Management, and Leadership & Supervision
Valencia CollegeOrlando, FL
Associate of Science from Business Administration And Management
04.2019
University Overview
- 3.75 GPA Spring 2019
- Presidents List Honoree Academic Year 2019
Skills
- Lean Six Sigma Yellow Belt
- Local, State, and Federal Audits
- Maintaining Business Partnerships
- Time Management
- Strategic Planning
- Business Development
- Research and trend analysis
- Salesforce Marketing Cloud
- Marketing strategy
- Customer demographics understanding
- Planning & organizing
Certification
- Certified EHS Manager, BioLife Plasma Services - 2021
- BLS/ CPR Certifications - Expires 2024
- Lean Six Sigma Yellow Belt Certified in Critical Thinking & Problem Solving
- Boys and Girls Clubs of America 2017
- Collegiate Women in Business 2015
- Distributive Education Clubs of America Nationals 2015
- United Against Poverty 2018 and 2019
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Specialist
Biolife Plasma Services
07.2022 - Current
Assistant Manager
BioLife Plasma Services
09.2020 - 07.2022
Center Supervisor
Biolife Plasma Services
12.2018 - 09.2020
Valencia College
Bachelor of Science from Business Administration And Management
Valencia College
Associate of Science from Business Administration And Management
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