TONYA STEWART
Tampa,USA
Summary
A seasoned commercial professional with vast experience and proven successes in sales and account management. Extensive track record of working with medical institutions (optical), healthcare groups, and patient advocacy support groups to provide them with a successful, educational and on budget event.
Overview
31
31
years of professional experience
Work History
Account Management (Sales & Marketing)
Dr. Contact Lens
Tampa, FL
01.2022 - 01.2023
- Company Overview: Small startup optical lens ordering business intelligence platform
- Prospect 30-40 potential customers per/week to schedule an analytical evaluation on Zoom
- Successfully present 3-5 demonstrations per week with a 75% close rate
- Wrote creative engaging campaigns for social media outlets & supported webinar set-up and post-evaluations
- Small startup optical lens ordering business intelligence platform
Strategic Account Manager
Regener-Eyes
Tampa, FL
01.2021 - 01.2022
- Company Overview: An OTC, shelf stable biologic eye drop to treat and relieve severe eye dryness
- Responsible for identifying distributors, building relationships and training their sales team
- Successfully trained the largest optical distributors sales team and within less than 6 months generating 10k in monthly sales
- Responsible for spearheading a focus group/product trial of 12 prominent doctors nationwide to share their patient progress after using the product
- An OTC, shelf stable biologic eye drop to treat and relieve severe eye dryness
Regional Sales Manager
Prime Medical
Tampa, FL
01.2018 - 01.2021
- Company Overview: A startup medical products company, which is the exclusive manufacturer of Chlorine-Shield textile products branded as Clorox Healthcare
- Responsible for field sales, inside sales, account management and increased sales by over 20% within the first year of product launch
- Identified & managed logistics to support a charitable organization (Matthew 25: Ministries) with a donation of more than 30,000 sets of antimicrobial scrubs and lab coats
- Co-developed national sales models via market segmentation to target multiple Healthcare sectors (medical, dental, veterinary)
- Accountable for new customer lead generation, CRM, contact database and proposals via market research, field surveys, national trade shows, and regional healthcare conferences
- Supported educational webinar events for prospects to increase brand awareness
- A startup medical products company, which is the exclusive manufacturer of Chlorine-Shield textile products branded as Clorox Healthcare
Director of New Membership & Board Member
American Women's Club (AWC)
Bogota, Colombia
01.2012 - 01.2015
- Company Overview: An international non-for-profit organization that supports 10 foundations for orphans, children in poverty and children with disabilities
- Responsible for recruiting new members, donor fundraising and invited to serve on the Board of Directors to assist with organization strategy & development
- Increased new membership rates by over 25%, by recruiting new members both locally and internationally, which drastically increased outreach programs
- Implemented and managed the first 1st on-line data base platform to make and receive annual membership dues, donations and sponsorships
- An international non-for-profit organization that supports 10 foundations for orphans, children in poverty and children with disabilities
Senior Manager of Communications
American College of Physician Executives (ACPE)
Tampa, FL
01.1999 - 01.2001
- Company Overview: The largest medical executive specialty organization in the U.S
- With over 148,000 physician members
- Managed all communications for the medical association and designed marketing materials for new membership recruitment
- Created new direct mail literature for physicians and assisted in developing new content for quarterly newsletters; resulting in highly-increased membership retention rates
- Led the creative & marketing teams and acted as the key liaison between the President and the Communications team
- The largest medical executive specialty organization in the U.S
- With over 148,000 physician members
Public Relations Manager
Essilor of America
St. Petersburg, FL
01.1996 - 01.1999
- Company Overview: A global leader in ophthalmic lenses, laboratories and medical equipment with over $7 billion in annual sales revenues
- Managed U.S
- Public Relations and designed/executed numerous domestic PR campaign strategies by working with the corporate planning team and outsourced PR agencies; which included T.V
- Commercials, print advertising campaigns and billboard marketing channels
- Presented new products and marketing campaigns to the media at key trade shows
- Supervised the company's outsourced public relations firm and in-house graphic designers as well as centralized/maintained ongoing communications with the Division Presidents
- Worked with the corporate Legal Team during the acquisitions of dozens of optical labs to maximize post-merger integration as well as minimize industry concerns and manage propaganda with corporate centralization
- A global leader in ophthalmic lenses, laboratories and medical equipment with over $7 billion in annual sales revenues
Marketing Manager
BayCare Health System (Morton Plant Health System)
Clearwater, FL
01.1992 - 01.1996
- Company Overview: A nationally recognized 700 bed non-for-profit hospital provider system with 50+ medical specialty areas and over 2000 employees
- Coordinated & initiated the Foundation speakers for Center of Excellence fundraising events
- Served on the board to design, plan, implement and launch the marketing & public relations efforts for a new $18M medical facility by working with multiple cross-functional teams
- Supervised all media events and managed the inter-departmental promotional programs
- Developed and coordinated new heart and vascular intake models via Teen Athlete Screenings, Early Cardiac Care Education, and Women and Heart Disease programs
- A nationally recognized 700 bed non-for-profit hospital provider system with 50+ medical specialty areas and over 2000 employees
Education
Bachelor of Science - Mass Communications
University of South Florida
Tampa, FloridaWebsites
Associations Activities
- Coordinator & Fundraiser for Best Buddies Friendship Walk of Tampa for Autism.
- Event volunteer for American Heart Association.
- Certified Spinning Instructor. Life-long fitness & wellness enthusiast, completing several full / half marathons, sprint triathlons, and 5K, 10K, 15K runs.
Timeline
Account Management (Sales & Marketing)
Dr. Contact Lens
01.2022 - 01.2023
Strategic Account Manager
Regener-Eyes
01.2021 - 01.2022
Regional Sales Manager
Prime Medical
01.2018 - 01.2021
Director of New Membership & Board Member
American Women's Club (AWC)
01.2012 - 01.2015
Senior Manager of Communications
American College of Physician Executives (ACPE)
01.1999 - 01.2001
Public Relations Manager
Essilor of America
01.1996 - 01.1999
Marketing Manager
BayCare Health System (Morton Plant Health System)
01.1992 - 01.1996
Bachelor of Science - Mass Communications
University of South Florida
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