Anthony Zivic
St. Louis,Missouri
Summary
Dynamic Area Sales Manager with a proven track record at Southern Glazer’s Wine and Spirits, specializing in relationship building and strategic marketing. Expertise in developing impactful training programs and utilizing extensive product knowledge to achieve significant sales growth. Recognized for innovative problem-solving and exceptional communication skills, consistently surpassing performance targets.
Overview
25
25
years of professional experience
Work History
Area Sales Manager
Rebel Rabbit High Seltzer
, MO/KS/IA
01.2025 - 08.2025
- Fostered strong partnerships with distributors to enhance collaboration.
- Monitored and enforced policies to ensure compliance in sales and distribution.
- Generated and updated sales reports by monitoring sales data.
District Sales Manager-Convenience Stores/Independents
Southern Glazer’s Wine and Spirits
St. Louis, USA
06.2015 - 11.2024
- Company Overview: St. Louis, Missouri
- Supervise sales representatives to ensure maximum profits and productivity.
- Identify opportunities for development, training, and performance improvement.
- Coach and counsel sales representatives on overall performance.
- St. Louis, Missouri
Key Account Manager – Missouri
Southern Glazer’s Wine and Spirits
St. Louis, USA
10.2013 - 06.2015
- Company Overview: St. Louis, Missouri
- Responsible for executing marketing strategies for Heaven Hill, Treasury Wine Estates, and Ste. Michelle Wine Estates.
- Played an integral part in maintaining excellent supplier relationships.
- Worked in conjunction with sales personnel to improve customer rapport, service and execution in chain/independent accounts.
- St. Louis, Missouri
SAP Consultant/Trainer – Missouri
Southern Glazer’s Wine and Spirits
St. Louis, USA
12.2013 - 11.2014
- Company Overview: St. Louis, Missouri
- Co-created team documentation and materials.
- Developed proper SAP training materials.
- Created and maintained the assistance and training for the new SAP users.
- Evaluated the SAP user’s level of knowledge to train them accordingly.
- Identified possible problems throughout the duration of the project.
- St. Louis, Missouri
State Marketing Director – Missouri
Southern Glazer’s Wine and Spirits
, MO
08.2012 - 10.2013
- Company Overview: St. Louis, Missouri
- Developed state marketing plans to enhance product promotion and sales.
- Aligned supplier brand management goals with Glazer's business strategies to drive profitable vendor product growth.
- Examined market trends for designated products, focusing on historical sales data, product forecasting, and vendor profitability.
- Collaborated with suppliers to evaluate brand objectives concerning product positioning, pricing, promotion, and performance.
- St. Louis, Missouri
District Sales Manager – On Premise Spirits Division
Southern Glazer’s Wine and Spirits
St. Louis, USA
10.2009 - 08.2012
- Company Overview: St. Louis, Missouri
- Supervised Sales Representatives to ensure maximum profits and productivity.
- Identified opportunities for development, training, and performance improvement.
- Coached and counseled sales representatives on overall performance.
- Project Manager for Mardi Gras and Oktoberfest.
- St. Louis, Missouri
On Premise Sales Representative Mid-West Division
Southern Glazer’s Wine and Spirits
St. Louis, USA
08.2008 - 10.2009
- Company Overview: St. Louis, Missouri
- Market Fine Wines, Spirits, and Malts.
- Achieved sales growth, analyzed products and market trends.
- Created and facilitated promotional campaigns.
- Executed strategic business plans and coordinated efforts with territory partners.
- Met and exceeded weekly and monthly sales and distribution goals.
- St. Louis, Missouri
General Manager
Llywelyn’s Pub
St. Louis, USA
09.2004 - 08.2008
- Company Overview: St. Louis
- Achieved and exceeded bonus-based bar/restaurant sales goals.
- Managed expense plan for personnel, bar, and restaurant.
- Hired and trained all new employees.
- Promoted and coordinated private functions for all Llywelyn’s locations.
- Project Manager for the opening of three additional locations.
- St. Louis
American and World History Teacher
Bayless High School
St. Louis, USA
08.2000 - 07.2004
- Company Overview: St. Louis
- Managed 'At-Risk' and Multi-Lingual student groups.
- Missouri Achievement Plan team representative.
- St. Louis
- Assistant Varsity Soccer Coach.
Education
B.A. - Communications
University of Missouri
Columbia, MOMaster of Arts - Teaching
Webster University
St. Louis, MOSkills
- Time management
- Detail-oriented accuracy
- Strong focus on accuracy
- Proactive self-starter
- Innovative thinking
- Professional expertise
- Self-directed task management
- Collaborate effectively with teams
- Instructional expertise
- Develop training programs
- Comprehensive understanding of wines
- Comprehensive knowledge of Delta-9 product regulations
- In-depth understanding of malts
- In-depth spirits knowledge
- Proficient in recognizing client account needs
- Develop actionable solutions
- Effective verbal communication
Accomplishments
- Certified Specialist of Spirits-CSS
- Wine 7spirits Education Trust-WSET 2
Timeline
Area Sales Manager
Rebel Rabbit High Seltzer
01.2025 - 08.2025
District Sales Manager-Convenience Stores/Independents
Southern Glazer’s Wine and Spirits
06.2015 - 11.2024
SAP Consultant/Trainer – Missouri
Southern Glazer’s Wine and Spirits
12.2013 - 11.2014
Key Account Manager – Missouri
Southern Glazer’s Wine and Spirits
10.2013 - 06.2015
State Marketing Director – Missouri
Southern Glazer’s Wine and Spirits
08.2012 - 10.2013
District Sales Manager – On Premise Spirits Division
Southern Glazer’s Wine and Spirits
10.2009 - 08.2012
On Premise Sales Representative Mid-West Division
Southern Glazer’s Wine and Spirits
08.2008 - 10.2009
General Manager
Llywelyn’s Pub
09.2004 - 08.2008
American and World History Teacher
Bayless High School
08.2000 - 07.2004
B.A. - Communications
University of Missouri
Master of Arts - Teaching
Webster University
Similar Profiles
Reganion ResureccionReganion Resureccion
Customer Service, SDR, Lead Gen & Back-End Support at Rebel Rabbit SeltzerCustomer Service, SDR, Lead Gen & Back-End Support at Rebel Rabbit Seltzer
DANNY PASTERNACKDANNY PASTERNACK
FSR at Picco Beverage - Triple High SeltzerFSR at Picco Beverage - Triple High Seltzer
Paul (Pourya) SharifiPaul (Pourya) Sharifi
Brand Ambassador Team Lead at 9rooftops - High Noon SeltzerBrand Ambassador Team Lead at 9rooftops - High Noon Seltzer
Hunter JonesHunter Jones
Clinical Pharmacy Technician I at Option Care HealthClinical Pharmacy Technician I at Option Care Health
Joshua SteinhublJoshua Steinhubl
Total Rewards & Analytics Intern at Reinsurance Group of AmericaTotal Rewards & Analytics Intern at Reinsurance Group of America