Microsoft Office
Tori Akers
Branding And Marketing
Walnut Creek,CA
Summary
A passionate and team-motivated marketer that is seeking to provide creative solutions and apply proven leadership skills to a Marketing Manager position within the wine or beer industry.
Overview
4
4
years of professional experience
8
8
years of post-secondary education
6
6
Certifications
Work History
Brand Manager, Windsor Vineyards
Vintage Wine Estates
10.2022 - 02.2024
- Managed ecommerce site that generated over $1M in revenue and over $190,000 through strategic email marketing.
- Inventory management of 100+ SKUs and oversaw product planning/launches.
- Prepared, monitored, and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Analyzed consumer behavior and trends for strategic product placement.
Market Manager, Wine Industry
Casey Printing
11.2020 - 09.2022
- Co-Developer and Editor-in-Chief of Wine Marketing Magazine.
- Through social media, increased customer engagement YOY by 95.17%, audience growth by 24%, contacts generated by 125%, and web sessions by 58%.
- Average open rate of 36.7% and average click-through rate of 6.9% on email marketing campaigns.
- Developed strong relationships with wine industry customers, yielding $300,000 in revenue and increased customer acquisition by 65%.
Tasting Room Associate
Scheid Vineyards
09.2020 - 06.2021
- Greeted tasting room visitors, provided informed wine suggestions, and answered questions with upbeat attitude and professionalism.
- Provided high level of customer service to over 20+ customers per day and coordinated wine club member enrollments.
- Generated suggestions and engaged in problem-solving activities to support teamwork.
Field Sales Intern
Techtronic Industries
06.2020 - 08.2020
- Performed routines sales transactions and brand conversions.
- Took advantage of merchandise opportunities to generate more presence across store. This included: cross merchandising, demo-days, and product displays.
- Conducted consumer research for product development project and created product proposal.
Education
Bachelor of Science - Business Administration
CSU Sacramento
Sacramento, CA 08.2019 - 05.2021
Associate of Science - Business Administration
Monterey Peninsula College
Monterey, CA 08.2016 - 05.2019
High School Diploma -
Templeton High School
Templeton, CA 08.2011 - 06.2015
Skills
Collaboration
Promotional planning
Organization
Written and Verbal Communication
Social Media Management
Copywriting
Software
Adobe Creative Cloud
HubSpot (Marketing & Sales)
Asana
Certification
Email Marketing (HubSpot)
Timeline
Brand Manager, Windsor Vineyards
Vintage Wine Estates
10.2022 - 02.2024
Email Marketing (HubSpot)
05-2022
Google Ads Essential Training (LinkedIn)
03-2022
Social Media Marketing (HubSpot)
03-2022
SAP Student Recognition Award (CSU, Sacramento)
05-2021
Market Manager, Wine Industry
Casey Printing
11.2020 - 09.2022
Tasting Room Associate
Scheid Vineyards
09.2020 - 06.2021
Field Sales Intern
Techtronic Industries
06.2020 - 08.2020
Bloomberg Marketing Concepts (Bloomberg LP)
11-2019
Bachelor of Science - Business Administration
CSU Sacramento
08.2019 - 05.2021
Certificate of Recognition (The National Society of Leadership and Success)
12-2017
Associate of Science - Business Administration
Monterey Peninsula College
08.2016 - 05.2019
High School Diploma -
Templeton High School
08.2011 - 06.2015