Tori Anderson
Boston,MA
Summary
Senior marketing associate leveraging many years of experience. Focused on developing successful campaigns and marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail with an analytical and creative mindset.
Overview
4
4
years of professional experience
Work History
Senior Associate, Growth Marketing
DraftKings
Boston , MA
2023.05 - Current
- In charge of Direct Mail channel campaign strategy, optimization, and planning.
- Executed multiple projects simultaneously while meeting tight deadlines.
- Coordinated with vendors to ensure timely delivery of printed materials and accuracy of all elements in the direct mail campaign.
- Monitored budget allocations for each project ensuring that costs were kept within allocated limits.
- Collaborated with other departments to ensure that all necessary resources were provided for successful completion of projects.
- Created campaign by campaign detailed analyses to share with internal and external stakeholders.
Keurig Dr. Pepper Snapple Group
Burlington , MA
2022.11 - 2024.05
- Running all Paid Social campaigns and content for the E-Commerce Keurig.Com team.
- Daily, weekly, monthly reporting and optimizations and campaign analysis work.
- Managed online advertising budget and tracked ROI of campaigns.
- Creative planning on campaigns, ads, audiences and more.
- Strategic planning on all social best practices.
- Developed marketing campaigns targeting specific audiences.
Associate Media Planner, Paid Social
Digitas
Boston , MA
2021.10 - 2022.10
- Ensured accuracy of campaign setup details such as targeting criteria, placements, and creative across social platforms such as TikTok, Facebook, Instagram, Pinterest.
- Performance marketing client working on a day to day optimizations basis and setting up various campaign strategy recommendations.
- Performance marketing client working on a day to day optimizations basis and setting up various campaign strategy recommendations
- Monitored industry news and events that could impact media plans or strategies.
- In charge of reporting pulls and insights on a bi-weekly and monthly cadence.
Assistant Media Planner
MediaHub Worldwide
Boston , MA
2021.04 - 2021.10
- Worked on a large well known retail client operating on a quarterly basis planning a variety of new campaigns each quarter based on new product launches.
- Conducted cost analyses of various media buys based on client budget requirements.
- Developed and managed relationships with external media partners specializing in OOH, radio, podcast, and digital ads (web + app)and vendors to enhance project outcomes.
- Worked through and conducted a variety of A/B tests as well as reporting on testing results on a bi-weekly and monthly basis.
Brand Marketing Co-Op
HubSpot
Boston , MA
2020.10 - 2021.04
- Completed a 7 month co-op with the brand marketing team.
- Worked with the Social team at HubSpot creating daily content across all their social platforms.
- Conducted a variety of tests across various types of creative and copy content.
- Oversaw the development of digital content and social media posts for brand promotion.
Education
Bachelor of Science - Marketing
Providence College School of Business
Providence, RI2020-05
Skills
- Campaign optimization
- Budget Allocation
- Audience Targeting
- Industry Trends
- Marketing Analytics
- Performance Analysis
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
- Social Media
- Direct Mail
- Problem Solver
- Detail-Oriented
- Collaboration and Teamwork
- Digital advertising
- Campaign Development
Timeline
Senior Associate, Growth Marketing
DraftKings
2023.05 - Current
Keurig Dr. Pepper Snapple Group
2022.11 - 2024.05
Associate Media Planner, Paid Social
Digitas
2021.10 - 2022.10
Assistant Media Planner
MediaHub Worldwide
2021.04 - 2021.10
Brand Marketing Co-Op
HubSpot
2020.10 - 2021.04
Bachelor of Science - Marketing
Providence College School of Business
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