TORI BERELS
New York
Summary
Account leader driving award-winning, culturally relevant campaigns for Molson Coors, Kraft Heinz, AT&T, Domino’s, and Opendoor.
Proven track record leading integrated and Super Bowl campaigns, generating earned media, and exceeding performance benchmarks.
Recognized with Cannes Lions, Clios, Effies, and Webbys, with strength in leadership, cross-agency collaboration, and building well crafted work that delivers both business impact and cultural relevance.
Operates at the intersection of client, creative, and strategy– pushing work forward, shaping ideas, and bringing clarity to complex processes. Known for building trust with senior clients while creating the conditions for teams to produce their best work.
Overview
7
7
years of professional experience
Work History
Account Supervisor
Mischief @ No Fixed Address
New York
02.2023 - Current
- Led cross-functional teams and serve as a strategic partner to clients, driving both creative output and business growth.
- Championed creative work from concept through execution, partnering with creatives to shape ideas that generated significant earned media and cultural relevance.
- Acted as strategic partner to clients, guiding decision-making and pushing for work that balanced business objectives with standout creative.
- Created clarity and momentum across IAT, aligning stakeholders and removing friction to keep work moving forward.
- Led integrated campaigns including 2 Super Bowl initiatives, driving significant earned media and exceeding performance benchmarks.
- Acted as day-to-day client lead, aligning campaign strategy with evolving business priorities across stakeholders.
- Drove organic growth across accounts, contributing to pipeline expansion and increased client investment.
- Oversaw account financials (forecasting, utilization, reconciliation) to maintain strong account health.
- Mentored junior team members, improving team efficiency, ownership, and output quality.
Account Executive
Translation LLC
New York
02.2021 - 02.2023
- Managed integrated campaigns rooted in cultural insight and innovation, contributing to breakthrough purpose work for telecom client.
- Helped launch AT&T’s '5G Helmet', an industry-first innovation for Deaf athletes (Cannes Silver, Clio Gold).
- Led execution of 10+ integrated campaigns, leveraging multicultural insights to drive authentic engagement in local markets.
- Developed and launched an HBCU recruitment program, strengthening brand equity within multicultural communities.
- Partnered with creative teams to shape briefs and refine work, ensuring strategic and cultural relevance.
- Streamlined workflows and communications, improving team efficiency across deliverables.
Account Manager
Crispin Porter Bogusky
Boulder
12.2019 - 02.2021
- Led execution of 30+ integrated projects, ensuring on-time and on-spec delivery across channels.
- Managed influencer partnerships (25+ creators) to extend campaign reach and engagement.
- Coordinated asset trafficking and QA with media partners to ensure flawless campaign launches.
- Developed competitive insights to inform brand and creative strategy.
- Secured talent usage and SAG compliance in partnership with business affairs.
- Supported national campaigns across high-volume production environments for major consumer brands.
Business Development Consultant
Oracle
Boston
08.2019 - 12.2019
- Achieved 133% of quota, driving demand and consulting clients within Oracle’s hardware division.
Education
B.A. - Psychology
University of Michigan
Skills
- Film Photography
- Creative Writing
- Learning to play acoustic guitar
Awards
- Cannes Lions (Silver)
- Clios (Gold, Bronze)
- Effies (Silver, Finalist)
Timeline
Account Supervisor
Mischief @ No Fixed Address
02.2023 - Current
Account Executive
Translation LLC
02.2021 - 02.2023
Account Manager
Crispin Porter Bogusky
12.2019 - 02.2021
Business Development Consultant
Oracle
08.2019 - 12.2019
B.A. - Psychology
University of Michigan