Dan Reyes
Summary
Accomplished Sales Director with 10+ years of experience leading sales strategy, revenue operations, and multi-site management across diverse industries. Expert in scaling high-performance sales organizations, driving B2B and B2C growth, and implementing enterprise-wide sales training programs. Combines strategic vision with hands-on execution to deliver revenue gains, optimize customer retention, and foster lasting client relationships. Adept at building and mentoring teams, leading market expansion, and managing $2M+ portfolios with full P&L responsibility.
Overview
11
11
years of professional experience
Work History
Founder & Owner
Premier Paint Pros
05.2022 - Current
- Founded and scaled a profitable residential and commercial painting/remodeling business.
- Built marketing strategy, increasing lead conversion by 40% through targeted campaigns and referral programs.
- Negotiated vendor and customer contracts, ensuring optimal margins and compliance.
- Oversaw full project lifecycle including procurement, budgeting, safety compliance, and workforce management.
- Delivered consistent double-digit revenue growth year-over-year since launch.
Crew Foreman / Project Lead
Rey Management Services
04.2020 - 05.2022
- Managed teams executing high-end residential renovations; delivered projects on time and within budget.
- Directed all aspects of site operations, ensuring OSHA compliance and client satisfaction.
- Coordinated with brokers, subcontractors, and vendors to streamline operations and maintain timelines.
- Increased project completion efficiency by 30% through improved scheduling and resource allocation.
District Sales & Training Manager
LA Fitness International, LLC
08.2019 - 03.2020
- Turned around an underperforming district, increasing profitability and sales productivity across 5 locations.
- Managed a $2M+ annual book of business while achieving 80%+ employee and customer retention.
- Led sales training and development programs, producing several internal promotions and sales milestones.
- Spearheaded district-wide operational improvements, raising efficiency and revenue performance metrics.
Sales Director
LA Fitness International, LLC
11.2014 - 12.2017
- Consistently ranked in the top 10 sales leaders nationwide, achieving #7 nationally for 7 straight months.
- Recruited and mentored six team members who were promoted to management roles.
- Championed customer service initiatives that significantly boosted satisfaction and brand loyalty.
Education
Bachelor of Arts - Philosophy
Florida Atlantic University
Boca Raton, FLSkills
- Sales Strategy
- Sales Forecasting & Pipeline Management
- Cross-Functional Leadership
- Multi-Unit Operations Management
- Contract Negotiation & Vendor Relations
- High-Performance Team Development
- Business Development & Market Penetration
- CRM Optimization & Data-Driven Insights
- Strategic Partnerships & Alliances
- Budgeting, Forecasting & P&L Oversight
- B2B and B2C Sales Growth
- Team leadership
- Start-up operations
Timeline
Founder & Owner
Premier Paint Pros
05.2022 - Current
Crew Foreman / Project Lead
Rey Management Services
04.2020 - 05.2022
District Sales & Training Manager
LA Fitness International, LLC
08.2019 - 03.2020
Sales Director
LA Fitness International, LLC
11.2014 - 12.2017
Bachelor of Arts - Philosophy
Florida Atlantic University
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