Matthew Luong
New York
Summary
E-commerce and digital marketing professional with nine years of experience managing multi-channel online sales and brand development. Founder of Azn_Sole, a C2C, B2C footwear, collectible, and streetwear resale business that generated $200K+ in revenue through 800+ transactions and 200+ 5-star reviews. Skilled in e-commerce operations, SEO optimization, social media management, product merchandising, and customer acquisition. Experienced in data analysis, conversion tracking, and order fulfillment, with a proven ability to improve visibility, engagement, and customer retention across platforms, including Shopify, eBay, StockX, GOAT, and Facebook Marketplace.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Founder & Owner
Azn_Sole
01.2016 - Current
- Developed and led C2C, B2C sneaker, collectible, and fashion resale brand on platforms like Shopify, eBay Store, StockX, GOAT, Facebook Marketplace, OfferUp and more.
- Generated revenue exceeding $200K with more than 800 sales and over 200 five-star ratings.
- Boosted impressions by 1,958%, listing views by 468%, and sales by 200% using SEO techniques and pricing strategies.
- Managed all business operations including sourcing products, maintaining inventory, creating listings, fulfilling orders, and engaging with customers.
- Created and executed social media campaigns to strengthen brand presence and foster community engagement.
- Produced engaging content on Instagram, TikTok, and YouTube to drive audience engagement.
Shift Leader & Team Leader
Kung Fu Tea
12.2018 - 03.2020
- Supervised store operations and staff during high-volume shifts, ensuring quality service and operational efficiency.
- Trained and mentored new employees in customer service and sales practices, improving team performance.
- Developed leadership and communication skills while managing scheduling, conflict resolution, and customer satisfaction.
Education
Some College (No Degree) - Economics
John Jay College of Criminal Justice
New York, NYSkills
- E-commerce growth strategy
- Multi-platform sales
- Digital marketing and SEO
- Pricing strategy and optimization
- Data analytics and performance tracking
- Inventory and order management
- Customer success and CRM
- Brand development and social media
- Social media marketing and management
- Content creation & campaign management
Certification
- Pursuing Google Digital Marketing & E-commerce Certification
- 4 Year Certificate of Completion, AFJROTC - Flight Sergeant, 06/01/17
Timeline
Shift Leader & Team Leader
Kung Fu Tea
12.2018 - 03.2020
Founder & Owner
Azn_Sole
01.2016 - Current
Some College (No Degree) - Economics
John Jay College of Criminal Justice