Tori Kokosko
Arnold,MD
Summary
Dynamic, solutions-driven senior marketing professional with a Bachelor of Arts in Communications from the University of Tampa, specializing in innovative strategies that seamlessly blend traditional and digital media. Expertise in orchestrating large-scale, results-oriented experiential events to elevate brand presence and engagement. Passionate about brand development and leveraging data-driven insights to inform and refine strategies for maximum impact. Committed to driving growth and delivering measurable results through creative and strategic marketing initiatives.
Overview
15
15
years of professional experience
Work History
Trade Marketing Manager
Pandora Jewelry
Baltimore, MD
03.2020 - Current
- Developed and executed trade marketing strategies to enhance brand visibility across retail channels.
- Managed strong and effective cross-functional partnerships within the organization to align on business objectives.
- Managed large-scale commercial brand building events focusing on driving ROI, increasing brand penetration and awareness.
- Developed and drove integrated marketing strategy and programs for 1000+ points of sale, supporting global objectives to drive traffic and consumer loyalty.
- Managed end-to-end media planning to execute strategic and tactical coordination of all local campaigns, maximizing the consumer journey to promote drive-to-store and conversion.
- Oversaw regional media planning and strategy, with a focus on an omni-channel consumer journey to drive increases in traffic and transactions while maintaining efficiency, optimizing media spend across digital, direct mail print, and out-of-home channels to maximize ROI.
- Collaborated with brand marketing partners on global objectives and opportunities to improve the brand funnel at the local level. Provided creative, media and channel partners direction and approval.
- Championed corporate events strategy, including grand openings, added-value and campaign-focused events, gaining alignment from all parts of the organization, including senior leadership.
- Managed $12M budget, allocating resources nationally and adjusting forecasts to performance.
- Managed and mentored one direct report, providing guidance, performance feedback, and professional development to ensure individual growth and team success.
Marketing Specialist
Hertzbach
Owings Mills, MD
07.2016 - 01.2018
- Assisted in the development and creative approval process of brand marketing promotions and campaigns, including TV/radio, direct mail, print and email.
- Managed social media accounts including Twitter, Facebook and Instagram and blog.
- Create and manage distribution of all marketing material including print using InDesign and Photoshop.
- Establish and maintain prospect/client mailing lists.
- Organize all company-wide events and trips including international travel.
Sales Representative
DOPS Inc.
Fort Washington, MD
05.2014 - 11.2014
- Cross-sold new products to existing sales territory while expanding territory on a consistent basis.
- Consistently coordinated and executed monthly retail focused events.
- Created and distributed marketing collateral as needed including signs and advertisements.
- Developed and executed display concepts to highlight brand awareness for product in retail locations.
- Developed an organized system for records, notes, and sales for sales team.
Campus Recruiter
Walt Disney Company
Tampa, FL
08.2011 - 01.2014
- Engaged with both guests and team members exceeding team expectations while embracing core values of the Walt Disney Company.
- Assisted with training new staff on merchandise floor, explaining new product.
- Developed strategic marketing campaign to create buzz on campus of program. Create and distribute marketing collateral to students.
- Executed on-campus activations to drive awareness and excitement of College Program.
Retail Marketing Intern
Nordstrom
Annapolis, MD
05.2012 - 08.2012
- A great team player with a collaborative nature to meet and exceed sales goals.
- Organized and assisted manager in analyzing sales reports.
- Created visual displays to drive urgency and highlight new collections.
- Assisted management with training new staff.
- Maintained client book to drive strong relationships and produce sales.
Education
Bachelor of Arts - Communications
University of Tampa
Tampa, FL01.2013
Skills
- Data-driven decision making using consumer insights
- Strategic planning
- Experiential activations
- Localized marketing and media planning
Timeline
Trade Marketing Manager
Pandora Jewelry
03.2020 - Current
Marketing Specialist
Hertzbach
07.2016 - 01.2018
Sales Representative
DOPS Inc.
05.2014 - 11.2014
Retail Marketing Intern
Nordstrom
05.2012 - 08.2012
Campus Recruiter
Walt Disney Company
08.2011 - 01.2014
Bachelor of Arts - Communications
University of Tampa