Tori White
Belle Chasse,LA
Summary
Dynamic Operational and Marketing Manager, adept at feasibility analysis, project management and tracking. Successfully enhanced operational efficiency, driving revenue growth while cultivating strong customer and venor relationships. Proven ability to lead teams and implement strategic marketing and merchandising initiatives, showcasing a blend of analytical and interpersonal skills to achieve overall business objectives.
Overview
13
13
years of professional experience
Work History
Operational and Marketing Manager
Shop Copper Bamboo LLC
New Orleans, LA
01.2019 - Current
- Worksite provider and mentorship partner with JOB1, MSYEP and Youth Works program
- Consulted with customers to assess needs and propose optimal solutions.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Managed day-to-day business operations.
- Trained and motivated employees to perform daily business functions.
- Generated revenues yearly and effectively capitalized on industry growth.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Established foundational processes for business operations.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Provided detailed project status updates to stakeholders and executive management.
- Proved successful working within tight deadlines and a fast-paced environment.
- Sourced, vetted and managed vendors needed to accomplish project goals.
Sales and Marketing Business Consultant
Creativity Justified
Slidell, LA
03.2019 - 06.2021
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Designed and carried out market research to detect and attract new customers.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Nurtured relationships with decision-makers in various business groups to win new business and increase repeat opportunities.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Used consultative sales approach to listen carefully to client needs and recommend desired products and services.
- Followed up on leads with friendly, knowledgeable support to turn interested parties into paying customers.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Planned and implemented advertising campaigns.
- Developed and executed specialty promotions to boost visibility and drive business.
Human Resource Generalist
Ochsner Medical Center
New Orleans, LA
04.2013 - 10.2018
- Updated key human resource metrics on turnover and terminations using reporting tools on HRMS database.
- Understood, interpreted and mediated human resources inquiries to support administration of human resources policies, procedures and programs.
- Implemented and supervised orientation procedures for new hires.
- Assisted with physician recruitment by identifying specific providers within designated territories, negotiating rates for new physicians and distributing provider agreements.
- Maintained optimal staffing levels by tracking vacancies and initiating recruitment and interview processes to identify qualified candidates.
- Assisted recruitment team and trained and mentored new advisors.
- Worked cohesively with physician administrators and other clinical staff to complete onboarding/hiring process.
- Provided support to hiring managers and HR teams to keep recruitment processes aligned with organizational goals.
- Assisted with recruitment by interviewing potential staff, recommending top candidates and helping with onboarding procedures.
- Conducted career fairs, screened resumes and interviewed applicants to build candidate pipelines and enhance company culture.
Education
Bachelor of Arts - Fashion Merchandising And Marketing
North Coast College
Lakewood05-2003
Skills
- Feasibility analysis
- Project tracking
- Work flow planning
- Project scheduling
Timeline
Sales and Marketing Business Consultant
Creativity Justified
03.2019 - 06.2021
Operational and Marketing Manager
Shop Copper Bamboo LLC
01.2019 - Current
Human Resource Generalist
Ochsner Medical Center
04.2013 - 10.2018
Bachelor of Arts - Fashion Merchandising And Marketing
North Coast College