Toryn Looper
Chicago,IL
Summary
Results-driven brand marketing professional experienced in developing consumer-first campaigns and leveraging audience insights. Managed over $270M in annual marketing investments, translating market trends into strategic recommendations that enhance engagement and drive business growth.
Overview
5
5
years of professional experience
Work History
Supervisor of Brand Experience
Publicis Groupe
Chicago, Illinois
11.2025 - Current
- Lead brand experience strategy and execution for Chick-fil-A marketing initiatives, developing integrated campaigns that drive engagement and strengthen brand affinity.
- Partner with brand, creative, analytics, and client teams to translate consumer insights and market trends into strategic marketing recommendations.
- Lead experiential, community, and audience-focused programs, ensuring consistent brand messaging across channels and touchpoints.
- Oversee campaign execution, budgets, timelines, and cross-functional collaboration across multiple concurrent initiatives.
- Manage annual marketing investments exceeding $270M, including budget planning, stewardship, and performance tracking.
- Supervise and mentor junior team members, providing project leadership and professional development support.
Senior Associate of Brand Experience
Publicis Groupe
Chicago, Illinois
08.2023 - 11.2025
- Created market-specific recommendations and client-facing presentations by translating data and consumer trends into actionable marketing insights that drove campaign effectiveness.
- Managed campaign planning and launch coordination across multiple channels, ensuring alignment between local priorities and national brand initiatives.
- Coordinated cross-functional teams and agency partners to deliver campaigns on time and ensure seamless execution across markets.
- Helped steward multimillion-dollar marketing budgets and investment plans across seasonal campaigns and product launches.
Media Planner
MindShare
Chicago, Illinois
07.2022 - 08.2023
- Developed and executed integrated media campaigns that aligned consumer insights with brand objectives and strategic marketing initiatives.
- Managed campaign billing, reconciled budgets, and actualized investments to ensure accurate financial reporting aligned with marketing budgets.
- Planned and executed internal events for Mindshare Chicago's Achieve Better Together (ABT) executive board, coordinating logistics and serving as primary contact for planning efforts.
Communications and Video Production Assistant
Frank Stein Studio
Chicago, Illinois
05.2021 - 08.2021
- Assisted with creative production and communications projects, translating brand concepts into engaging visual and written content
- Crafted website and social media copy to enhance brand messaging and boost audience engagement.
- Photographed acting classes to document performances and contribute to promotional materials.
Education
Bachelor of Arts - Journalism, Strategic Communications
University of Missouri
Columbia, MO05-2022
Skills
- Campaign management
- Experiential marketing
- Brand Strategy
- Consumer Insights
- Budget Management
- Agency Management
- Cross-Functional Leadership
- Event planning
- Executive Communication
Volunteering
- Participate in community outreach initiatives, distributing essential supplies and basic necessities to individuals experiencing homelessness in Chicago.
Timeline
Supervisor of Brand Experience
Publicis Groupe
11.2025 - Current
Senior Associate of Brand Experience
Publicis Groupe
08.2023 - 11.2025
Media Planner
MindShare
07.2022 - 08.2023
Communications and Video Production Assistant
Frank Stein Studio
05.2021 - 08.2021
Bachelor of Arts - Journalism, Strategic Communications
University of Missouri