Summary
Overview
Work History
Education
Skills
Certification
Timeline
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TRACEY REYES

Scottsdale,AZ

Summary

Experienced General Manager for a major Fortune 500 company with a proven record of success working with one of the largest corporate wellness facilities in the country.


Extensive experience in developing and managing fitness programs. Known for fostering collaborative environment and driving team performance to exceed client expectations. Adept at adapting to evolving fitness trends and delivering high-quality training programs

Overview

12
12
years of professional experience
1
1
Certification

Work History

Director of Fitness

Trophy Fitness Club
11.2024 - Current
  • Improved member retention by creating and implementing engaging fitness programs tailored to individual needs.
  • Streamlined staff scheduling processes, resulting in more efficient use of resources and reduced labor costs.
  • Oversaw successful implementation of 15 group exercise classes, leading to increased class attendance rates and customer satisfaction.
  • Designed comprehensive wellness initiatives that incorporated nutrition education, stress management techniques, and self-care practices into members'' fitness routines.

Director of Fitness

Risher Fitness Management
11.2021 - 12.2023
  • Coordinated special events such as health fairs or charity fundraisers to promote wellness within the broader community.
  • Developed strong relationships with local businesses and organizations, increasing community involvement and brand visibility.

General Manager

Plus One/Optum
05.2019 - 11.2020
  • Recruiting, selecting, coaching, communicating values, strategies, and objectives; planning, monitoring, and appraising job results.
  • Tightly align sales and retention process with best practices and leverage capabilities in training and incentives.
  • Being a sales coach and leader. Listening to calls, helping to identify roadblocks (tools, policies, procedures).
  • Collaborating with the GM and Director of Physical/Group Activity for marketing initiatives and promotion.
  • Established a positive rapport with members and built a loyal clientele, keeping engagement up during the pandemic by providing wellness programs to help members live healthier lives.
  • Provide outstanding customer service by getting to know the unique needs and culture of our clients' population.

General Manager. Plus One/Optum

Weatherford Oil and Gas
05.2018 - 05.2019
  • Managed and directed all operations, staffing, revenue, expense goals, and marketing aspects of the site. Served as a direct liaison between Workplace Well-being and the Client's supervising department. Assumed the key responsibility of assisting the Client Coordinator in the marketing, promotion, planning, and staffing of all programs.
  • Primary responsibility for full-cycle human capital inclusive of hiring, coaching, motivating, scheduling, training, developing, evaluating, and assigning projects and workload to staff.
  • Maintained monthly Operational Report, made decisions, and acted based on data from that report.
  • Developed and supported team members to pursue advanced training, development, and growth opportunities by providing business building, goal setting, sales, and retention.
  • Provided leadership and feedback to set the tone and personality of the site.
  • Enhanced staff retention by making it a motivating and engaging place to work.

Director of Group Fitness/ Certified Personal Trainer. Plus One/Optum

ExxonMobil
08.2013 - 05.2018
  • Managed the Group Fitness Program for ExxonMobil's 100,000 square foot corporate Wellness Center leading a team of 20 professionals that oversaw 3000+ members and 70 classes per week.
  • Communicated values, monitored, and appraised job results.
  • Managed the Group Fitness annual budget of $150,000, as well as inventory.
  • Successfully increased utilization of the GF program by exceeding 35% penetration of member base each quarter.
  • Established a positive rapport with members and built a loyal clientele by providing outstanding customer service.
  • Responded to member suggestions, concerns, and complaints in a timely manner.

Education

Bachelor's degree - Education/History

Sam Houston State University

Skills

  • Health promotion

  • Scheduling management

  • Facility management

  • Injury prevention

  • Fitness assessments

  • Personal training expertise

  • Nutrition

  • Group exercise coordination

  • Strength training

  • Group instruction

  • Program design

Certification

  • National Academy of Sports Medicine Certified Personal Trainer
  • February 2015 to February 2026
  • Group Fitness Instructor

Timeline

Director of Fitness

Trophy Fitness Club
11.2024 - Current

Director of Fitness

Risher Fitness Management
11.2021 - 12.2023

General Manager

Plus One/Optum
05.2019 - 11.2020

General Manager. Plus One/Optum

Weatherford Oil and Gas
05.2018 - 05.2019

Director of Group Fitness/ Certified Personal Trainer. Plus One/Optum

ExxonMobil
08.2013 - 05.2018

Bachelor's degree - Education/History

Sam Houston State University

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TRACEY REYES