TRACEY (SCHOENBLATT) FEARON
Miami,USA
Summary
Passionate retail professional with over 25 years of diverse experience in business development, buying & planning, financial analysis, merchandise execution, training, and team building. Excellent communication skills, detail-oriented, and strong problem solver. Team player, adept at building long-term collaborative relationships. Experienced in managing both national brands and developing private label assortments, including Omnichannel. Highly motivated and enthusiastic about pursuing new challenges with an organization that recognizes and values expertise in evolving trends.
Overview
19
19
years of professional experience
Work History
Buyer
EVENT NETWORK (formerly TRAVEL TRADERS)
08.2025 - 01.2026
- Responsible for sourcing and buying Convenience items, Sun Care, Electronics and Regional Gourmet Foods for over 200 doors with revenue $14M.
- Maintained a balanced assortment that reflected customer demand, seasonality, and store strategy.
- Reviewed product performance and adjusted assortments to maximize sales and gross margin.
- Identified and evaluated suppliers; negotiated pricing, terms, and rebates.
- Built strong relationships with distributors, DSD vendors, and brand representatives.
- Collaborated with merchandising and store teams to execute planograms, seasonal sets, and promotional displays.
- Utilized POS data, inventory systems, and Excel to track KPIs, analyze performance, and support data-driven decision-making.
Associate Buyer
EVENT NETWORK (formerly TRAVEL TRADERS)
11.2024 - 08.2025
- Responsible for supporting buying team in selecting, buying and managing merchandise for Souvenir Hard Goods, Apparel, and Toys for over 180 doors with revenue over $16M.
- Tracked sales trend, vendor profitability, and key item performance to recommend actions to improve results.
- Maintained store stock levels by category through store and vendor analysis.
- Implemented price changes and item maintenance to insure accuracy of all products.
- Set retail pricing on cost, based on competition and margin target.
Associate Buyer
UNIFORM ADVANTAGE
08.2022 - 11.2024
- Responsible for buying, forecasting, planning, marketing initiatives and site merchandising across the website for an Omnichannel uniform company.
- Managed multiple vendors and collaborated with internal design team, to execute buys for a $13M print scrubs business.
- Negotiated with vendors as well as internal teams to ensure vision of assortment was executed in all channels.
- Successfully developed and designed exclusive prints with multiple vendors each season. Resulting in unique designs and high margins.
- Worked closely with the product development team and leadership to be on trend for specific categories.
- Developed tools to maximize productivity: Assortment Planning tool to focus on best trending themes, resulting in increased sales; Sizing Analysis tool to focus on best-selling sizes, higher sell-through and lower markdown rates; OTB tool to manage inventory and place buys within budget, increasing SKU productivity; and Ordering tool to manage personalized style vs regular styles and better manage inventory.
- Partnered with vendors and internal planning team in developing initial buy/replenishment strategy and exit strategy by accurately forecasting and negotiating mutually beneficial terms, reducing costs and increasing productivity.
- Collaborated with marketing and social media teams on promotional campaigns for new product launches.
- Exceeded turn over plan and SKU reduction over previous year by 10%.
Associate Planner
EBERJEY
02.2021 - 08.2022
- Supported the Planning and Merchandising Teams for an Intimate Apparel and Swim Omnichannel company with revenue of $48M.
- Collaborated with Omnichannels to execute orders and manage inventory levels.
- Managed monthly open to buy and S&OP process.
- Partnered with sales channels to forecast sales, stock, and gross margin.
- Analyzed sales and monitored inventory levels to exceed financial targets.
- Prepared fashion and basic buys through order execution and follow up.
- Worked in tandem with production teams to ensure timely deliveries.
- Participated in line plan execution through seasonal hindsight reporting.
- Worked closely with the merchandising and design teams, making recommendations for future seasons.
- Exceeded sales plan over previous year for all channels by +55%.
Buyer
SURF STYLE RETAIL MANAGEMENT
06.2019 - 01.2021
- Responsible for buying Fashion Accessories, Hats, Bags, Towels and Toys for over 35 doors with revenue over $8M.
- Managed and monitored vendor performance of trending brands and classifications.
- Communicated performance issues, in order to ensure improvements.
- Developed private label brand merchandise for multiple product lines representing 30% of total business.
- Work closely with product development team and CEO to be on trend for specific categories.
- Negotiated pricing and terms to obtain high gross margin.
- Monitor stock levels and financial plans through monthly ROF.
- Attended markets to find new resources and category trends.
- Exceeded sales over previous year for total businesses by +10%.
Associate Buyer
SURF STYLE RETAIL MANAGEMENT
06.2018 - 06.2019
- Responsible for buying Fashion Accessories, Hat Bags, and Towels for over 28 doors with revenue over $4M.
- Managed diverse departments, consisting of fashion and basic merchandise.
- Maintained store stock levels through analysis and distribution of goods.
- Created and monitored purchase orders and shipping follow up.
- Worked closely with General Merchandise Manager to create assortment plans and buys.
- Exceeded sales over previous year for total business by +7%.
Assistant Store Manager
TJX COMPANIES
09.2017 - 03.2018
- Responsible for driving sales and profitability for the HomeGoods division of the TJX Companies.
- Assisted in managing a high volume store generating $13M in annual sales.
- Opened and operated a new store, planned at $7M in annual sales.
- Focused on merchandising, operations, customer service and human resources.
- Responsible for merchandise execution, monitoring operational programs, and loss prevention.
- Hired, supervised, and coached a large team of 65 associates for a new store.
- Exceeded sales plan +6% during 4th quarter, in high volume store.
District Training Merchandise Manager
MACY'S INC
11.2006 - 07.2017
- Managed and led 12 top volume stores in Florida, drove sales, trained associates, and executed prototypical standards for $25M Intimate Apparel business.
- Developed close partnerships, with all levels of store personnel, to focus on customer service, product knowledge, FIT training, and accountability of merchandising standards.
- Coordinated with business partners and store/district teams to execute seasonal product knowledge training seminars.
- Achieved sales goals consistently by leveraging resources and collaborating with business partners and regional, district, and store teams.
- Partnered with store and district teams, identifying business opportunities, executing quarterly visual directives, and managed new product launches.
- Coached and trained an average of 150 managers and sales associates each year, on client selling behaviors, resulting in Intimate Apparel Specialists achieving MyClient sales goal of 3%.
Education
Associate of Applied Science (AAS) - Fashion Merchandising
Fashion Institute of Technology
New York, NYSkills
- Buying and Planning
- Leadership/Team Building
- Vendor Negotiation
- Problem Solving/Decision Making
- Results-Oriented
- Demand forecasting
- Inventory Management
- Strategic Planning
- Data Analysis
- Cross-Functional Teamwork
Timeline
Buyer
EVENT NETWORK (formerly TRAVEL TRADERS)
08.2025 - 01.2026
Associate Buyer
EVENT NETWORK (formerly TRAVEL TRADERS)
11.2024 - 08.2025
Associate Buyer
UNIFORM ADVANTAGE
08.2022 - 11.2024
Associate Planner
EBERJEY
02.2021 - 08.2022
Buyer
SURF STYLE RETAIL MANAGEMENT
06.2019 - 01.2021
Associate Buyer
SURF STYLE RETAIL MANAGEMENT
06.2018 - 06.2019
Assistant Store Manager
TJX COMPANIES
09.2017 - 03.2018
District Training Merchandise Manager
MACY'S INC
11.2006 - 07.2017
Associate of Applied Science (AAS) - Fashion Merchandising
Fashion Institute of Technology