Tracey Singer
El Cajon,CA
Summary
A visionary marketing and business leader who consistently delivers quality, top-notch results. Vast experience working to drive enrollment and increase revenues. Exceptional communications, media, and public relations skills. A successful track record of creating and executing well-targeted, data-driven marketing programs. A respectful, ambitious, and strategic leader who empowers others to best utilize their talents, but who is not afraid of making tough decisions.
Overview
29
29
years of professional experience
Work History
Marketing & Communications Manager
San Diego Youth Symphony
03.2023 - Current
- Executing marketing strategy to increase student enrollment
- Developing effective marketing campaigns for digital, social media, email, and other channels
- Staying informed of industry trends to identify areas in which the company can stay ahead of competitors
- Utilizing data to create most-effective campaigns
- Collaborating with multiple departments to ensure marketing is aligned with company's goals and mission
- Managing marketing staff to ensure timely delivery of marketing pieces
President
Empower Young Artists
10.2017 - 03.2023
- Drove company's mission to serve underserved populations
- Recruited and lead national board of directors
- Marketed group through creation of videos that garnered nearly 1 million views
- Established communications plan to reach prospective donors and performers
- Built social media presence to attract donors and talent
Head of Marketing
The Institute For Effective Education
09.2013 - 09.2018
- Increased enrollment by 20% in year 1
- Served on leadership team, making strategic decisions on direction for school, and parent nonprofit organization
- Led multiple tours and open houses that resulted in increased enrollment
- Created and executed marketing strategy for private school
- Targeted marketing strategy to identify most effective channels to reach potential students and parents
- Connected with business leaders and families across community to drive awareness of program
President
T Sing Entertainment
08.2002 - 02.2013
- Created company mission to produce events for nonprofits
- Promoted concerts and led/assisted venues with sales and marketing
- Created revenue niche by partnering with nonprofits and producing fundraising entertainment events
- Assisted nonprofits with fundraising, in conjunction with live events, to benefit their organizations
- Made data-driven marketing decisions to promote company and events
Center Director
The Huntington Learning Center
01.1995 - 01.2000
- Increased revenues by over 150% over 5 years
- Created advertising campaigns to increase enrollment
- Led all day to day operations
- Hired and managed staff of 20+ employees
- Built strong relationships within surrounding community
- Established partnerships with public schools in designing programs to give kids success in school
- Managed all strategic partnerships
Marketing Manager
American Express Educational Loans
06.2000 - 03.2002
- Worked with colleges and universities to establish American Express (Amex)as a preferred or exclusive loan processor
- Created programs and managed 10-12 call center reps in promoting Amex to help with financial aid for students and parents
- Created data-driven digital, web, and direct-mail marketing campaigns to increase revenues
- Increased revenues by over 25%
Education
MBA - Marketing/Business Management
Gonzaga University
Spokane, WABachelor of Arts - Music Performance
Gonzaga University
Spokane, WASkills
- Increasing enrollment and revenues
- Content Marketing
- Media relations
- Experience working in Higher Education
- Budget management
- Innovative leader
- Dynamic public speaker
- Evaluation and strategy
- Analytical problem solver
- Self-directed
Timeline
Marketing & Communications Manager
San Diego Youth Symphony
03.2023 - Current
President
Empower Young Artists
10.2017 - 03.2023
Head of Marketing
The Institute For Effective Education
09.2013 - 09.2018
President
T Sing Entertainment
08.2002 - 02.2013
Marketing Manager
American Express Educational Loans
06.2000 - 03.2002
Center Director
The Huntington Learning Center
01.1995 - 01.2000
MBA - Marketing/Business Management
Gonzaga University
Bachelor of Arts - Music Performance
Gonzaga University
Similar Profiles
Pamela VargasPamela Vargas
Youth Support Partner at San Diego Youth ServicesYouth Support Partner at San Diego Youth Services
Jennifer BrownJennifer Brown
Case Manager at San Diego Youth ServicesCase Manager at San Diego Youth Services
Isaiah CruzIsaiah Cruz
Site Supervisor at Social Advocates for Youth San DiegoSite Supervisor at Social Advocates for Youth San Diego