Tracey Singer
El Cajon,CA
Summary
A visionary marketing and business leader who consistently delivers quality, top-notch results. Vast experience working to drive enrollment and increase revenues. Exceptional communications, media, and public relations skills. A successful track record of creating and executing well-targeted, data-driven marketing programs. A respectful, ambitious, and strategic leader who empowers others to best utilize their talents, but who is not afraid of making tough decisions.
Overview
29
29
years of professional experience
Work History
Marketing & Communications Manager
San Diego Youth Symphony
2023.03 - Current
- Executing marketing strategy to increase student enrollment
- Developing effective marketing campaigns for digital, social media, email, and other channels
- Staying informed of industry trends to identify areas in which the company can stay ahead of competitors
- Utilizing data to create most-effective campaigns
- Collaborating with multiple departments to ensure marketing is aligned with company's goals and mission
- Managing marketing staff to ensure timely delivery of marketing pieces
President
Empower Young Artists
2017.10 - 2023.03
- Drove company's mission to serve underserved populations
- Recruited and lead national board of directors
- Marketed group through creation of videos that garnered nearly 1 million views
- Established communications plan to reach prospective donors and performers
- Built social media presence to attract donors and talent
Head of Marketing
The Institute For Effective Education
2013.09 - 2018.09
- Increased enrollment by 20% in year 1
- Served on leadership team, making strategic decisions on direction for school, and parent nonprofit organization
- Led multiple tours and open houses that resulted in increased enrollment
- Created and executed marketing strategy for private school
- Targeted marketing strategy to identify most effective channels to reach potential students and parents
- Connected with business leaders and families across community to drive awareness of program
President
T Sing Entertainment
2002.08 - 2013.02
- Created company mission to produce events for nonprofits
- Promoted concerts and led/assisted venues with sales and marketing
- Created revenue niche by partnering with nonprofits and producing fundraising entertainment events
- Assisted nonprofits with fundraising, in conjunction with live events, to benefit their organizations
- Made data-driven marketing decisions to promote company and events
Center Director
The Huntington Learning Center
1995.01 - 2000.01
- Increased revenues by over 150% over 5 years
- Created advertising campaigns to increase enrollment
- Led all day to day operations
- Hired and managed staff of 20+ employees
- Built strong relationships within surrounding community
- Established partnerships with public schools in designing programs to give kids success in school
- Managed all strategic partnerships
Marketing Manager
American Express Educational Loans
2000.06 - 2002.03
- Worked with colleges and universities to establish American Express (Amex)as a preferred or exclusive loan processor
- Created programs and managed 10-12 call center reps in promoting Amex to help with financial aid for students and parents
- Created data-driven digital, web, and direct-mail marketing campaigns to increase revenues
- Increased revenues by over 25%
Education
MBA - Marketing/Business Management
Gonzaga University
Spokane, WABachelor of Arts - Music Performance
Gonzaga University
Spokane, WASkills
- Increasing enrollment and revenues
- Content Marketing
- Media relations
- Experience working in Higher Education
- Budget management
- Innovative leader
- Dynamic public speaker
- Evaluation and strategy
- Analytical problem solver
- Self-directed
Timeline
Marketing & Communications Manager
San Diego Youth Symphony
2023.03 - Current
President
Empower Young Artists
2017.10 - 2023.03
Head of Marketing
The Institute For Effective Education
2013.09 - 2018.09
President
T Sing Entertainment
2002.08 - 2013.02
Marketing Manager
American Express Educational Loans
2000.06 - 2002.03
Center Director
The Huntington Learning Center
1995.01 - 2000.01
MBA - Marketing/Business Management
Gonzaga University
Bachelor of Arts - Music Performance
Gonzaga University
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