Traci Dastou
Director
San Diego,CA
Summary
Dynamic leader as Spa Director with all-encompassing experience in the esthetics industry; program development, implementation thereof, branding, bespoke service offerings, whilst enhancing all aspects of customer experience. Former luxury sales professional with a proven track record in establishing high-end customer relations, industry trends, event production, and product knowledge. Skilled in team building and strategic planning, I excel in creating high-performing teams and increasing company revenue. Charismatic approach to new tasks, coupled with strong problem-solving skills. Known for adaptability, creativity, results-oriented mindset, and smile. Committed to making meaningful contributions and advancing organizational goals.
Overview
18
18
years of professional experience
20
20
Certification
Work History
Director
Beauty and Ink Studios Incorporated
Lynn, MA
12.2017 - 09.2024
- Developed and implemented an unprecedented concept of combined esthetic and micropigmentation services.
- Established/trained service protocols as they apply industry trends, seasonal promotions, updating treatment menu to reflect current offerings & client preferences.
- Boosted overall revenue by designing attractive seasonal packages and promotions.
- Managed activities related to staff training, treatment procedures, inventory management and marketing.
- Instructed advanced esthetic training seminars as they apply to trending practices and product.
- Instructed, Certified, and Mentored Micropigmentation modalities
- Established vendor relationships as they apply to both backbar and retail product, as well as, company training and sourcing equipment.
- Inspected salon stock, identifying shortages, replenishing items and maintaining consistent spa inventory.
- Handled high priority clients while managing day-to-day activities of spa and employees to maximize profits.
- Trained and supervised spa staff on best practices, sales techniques and customer service, and product sales.
- Managed expenses and controlled costs through proper salon budget development and monitoring.
- Conducted internal audits of spa finances and completed basic accounting functions to maintain accurate records.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Enhanced team collaboration through open communication, regularly scheduled meetings, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Maintain close relationships with marketing personal as applied to service offerings, social media engagement, and CRM software.
Personal Shopper
Neiman Marcus
Boston, Massachusetts
08.2007 - 08.2015
- Increased client loyalty with personalized shopping experiences, ensuring their style and budget requirements were met.
- Improved client confidence and satisfaction, providing expert advice on high-end retail items.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Set and achieved company defined sales goals.
- Presented professional image consistent with company's brand values.
- Stayed current on company offerings and industry trends, with exceptional focus on skincare and makeup lines.
- Established events and client focused outreach programs.
Education
Master Esthetic Program - 600 Hours -
Catherine Hinds Institute of Esthetics
Woburn, MA07.2016
Micropigmentation
Look Image
Pompano Beach, FL11.2012
600 Hour Esthetic Program
The Elizabeth Grady School of Esthetics & Massage Therapy
Medford, MA07.2006
Bachelor Of Applied Arts And Science - Psychology
Merrimack College
North Andover, MA05.1995
Certification
Motivational Therapy - MCC
American Academy of Micropigmentation- Diamond Trainer
American Academy of Micropigmentation- Gold Member
600 Hour Esthetics Accreditation
600 Hour Master Esthetics Accreditation
Fundamentals of Micropigmentation- Look Image
Microblading Flow - Tina Davies [AAM]
Cosmetic Lip tattoo- Theresa Marie Nall [AAM]
Micropigmentation Eyeliner - Kelly Hemmrick [Soft Tap]
Scalp Micropigmentation (SMP)- Team Micro
Lash Extension - Bella Lash
Lash Lift - Affinity
Aesthetic laser treatment - Catherine Hinds Institute
Micropigmentation Removal - Soft Tap
Hydrafacial - Hydrafacial tm
Aromatherapy - Catherine Hinds Institute
Microneedling - Look Image
Body treatment / wrap - Catherine Hinds Institute
Organic Spray tan - Catherine Hinds Institute
- Currently enrolled in Headspa Therapy
Timeline
Director
Beauty and Ink Studios Incorporated
12.2017 - 09.2024
Personal Shopper
Neiman Marcus
08.2007 - 08.2015
Master Esthetic Program - 600 Hours -
Catherine Hinds Institute of Esthetics
Micropigmentation
Look Image
600 Hour Esthetic Program
The Elizabeth Grady School of Esthetics & Massage Therapy
Bachelor Of Applied Arts And Science - Psychology
Merrimack College
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