TRACI LOW
Bentonville,Arkansas
Summary
Senior omnichannel sales and eCommerce leader with 20+ years of progressive experience driving growth for Walmart and Walmart.com. Proven track record in account leadership, omnichannel strategy, sales performance, and cross-functional execution across merchandising, marketing, supply chain, and finance. Deep expertise in Walmart's ecosystem with a history of scaling categories, improving profitability, and leading high-performing teams.
Overview
32
32
years of professional experience
Work History
Director of Omnichannel Sales
Dorel Home Furnishings
10.2025 - Current
- Lead a high‑performing team of six account managers overseeing a portfolio of 30+retail partners, both brick‑and‑mortar and eCommerce
- Manage all marketplace channels including Amazon, Walmart, and Target, driving sales strategy, promotional planning, and profitability.
- Direct both Walmart store and eCommerce business, optimizing assortment, pricing, and forecasting to maximize category growth.
- Collaborate closely with Operations and Finance teams to support budgeting, demand planning, and margin improvement initiatives.
- Partner cross‑functionally with Marketing, Supply Chain, and Product teams to align promotions, inventory flow, and channel‑specific strategies.
Senior Sales Manager
Dorel Home Furnishings
11.2018 - 10.2025
- Oversaw Walmart store operations and eCommerce initiatives for kids' furniture category, driving sales growth through strategic planning and assortment optimization.
- Managed channel-specific initiatives within Walmart Marketplace to optimize product visibility and drive conversion rates.
- Analyzed sales trends, inventory health, and competitive positioning to guide decision‑making and strengthen category performance.
- Built strong relationships with Walmart merchants and cross‑functional partners to support long‑term business planning and JBP execution.
Director of Marketing
Dorel Home Furnishings
10.2017 - 11.2018
- Led advertising strategy leveraging Walmart Connect to drive omnichannel brand growth, improve ROAS, and strengthen retailer partnerships.
- Implemented full-funnel media strategies for Walmart.com utilizing search, display, and sponsored products to optimize customer engagement and conversion rates.
- Oversaw advertising budgets, strategically allocating spend across channels to enhance brand awareness and optimize performance marketing.
Manager of eCommerce
Dorel Home Furnishings
01.2007 - 10.2017
- Managed the launch and early growth of Dorel's Walmart.com assortment for both the Home Furnishings and Juvenile categories, building the business from the ground up
- Oversaw all item setup and catalog development for the categories and ensuring accuracy in content, pricing, and imagery.
- Collaborated directly with Walmart buyers to align assortment strategy, identify gaps and opportunities, and support category expansion.
- Developed operational processes for item onboarding, content management, and ongoing catalog maintenance to drive platform readiness and scalability.
Assistant Category Manager
Dorel Juvenile Group Inc.
07.2005 - 01.2007
- Supported Category Managers with analytics, line reviews, vendor communication, and day‑to‑day business management.
- Drew modulars and planograms using merchandising tools to optimize space, assortment flow, and customer experience.
- Executed in‑store modular sets, partnering with cross‑functional teams to ensure planogram accuracy and merchandising standards.
- Conducted competitive reviews and sales analysis to identify assortment opportunities and make data‑based recommendations.
Neighborhood Market Finance Analyst
WALMART
Bentonville, AR
03.2004 - 07.2005
Executive Assistant / Finance Analyst
WALMART
Bentonville, AR
10.2000 - 03.2004
Account Manager
WALMART
Bentonville, AR
10.1998 - 10.2000
- Other Income Division
Returns Center Clerk
WALMART
Bentonville, AR
06.1996 - 10.1998
- Jewelry Distribution Center
Sales Clerk
WALMART
Bentonville, AR
05.1994 - 06.1996
- Jewelry Department
Skills
- Omnichannel Sales Strategy
- Business & Account Planning
- Sales Performance Management
- Customer Engagement
- Thought Leadership
- Direct & Strategic Sales
- Cross-Functional Collaboration
Timeline
Director of Omnichannel Sales
Dorel Home Furnishings
10.2025 - Current
Senior Sales Manager
Dorel Home Furnishings
11.2018 - 10.2025
Director of Marketing
Dorel Home Furnishings
10.2017 - 11.2018
Manager of eCommerce
Dorel Home Furnishings
01.2007 - 10.2017
Assistant Category Manager
Dorel Juvenile Group Inc.
07.2005 - 01.2007
Neighborhood Market Finance Analyst
WALMART
03.2004 - 07.2005
Executive Assistant / Finance Analyst
WALMART
10.2000 - 03.2004
Account Manager
WALMART
10.1998 - 10.2000
Returns Center Clerk
WALMART
06.1996 - 10.1998
Sales Clerk
WALMART
05.1994 - 06.1996
CAREER HIGHLIGHTS
- 20+ years within Walmart and Walmart-focused organizations
- Deep institutional knowledge of Walmart stores, Walmart.com, and omnichannel operations
- Proven leadership across sales, marketing, eCommerce, and finance functions
Early Career - Walmart Stores, Inc
1994 - 2005
Neighborhood Market Finance Analyst | Executive Assistant | Finance Analyst | Account Manager | Returns Center Clerk – Jewelry Distribution Center | Sales Clerk – Jewelry Department