Traci Potter
San Diego
Summary
Knowledgeable Channel Account Manager with robust background in channel sales and partner management, driving growth through strategic alliances. Successfully facilitated key partnerships and expanded market presence. Demonstrated expertise in relationship building and negotiation.
Professional sales expert equipped to drive channel partnerships and revenue growth. Skilled in strategic account management, relationship building, and solution selling. Strong focus on team collaboration and adaptable to changing business needs. Known for reliability, communication skills, and achieving results.
Overview
9
9
years of professional experience
Work History
ESET Channel Sales Representative
ESET North America
San Diego, CA
01.2026 - Current
- Working over 5 years in the IT industry ensuring customer satisfaction and company goals.
- Developed strong relationships with channel partners to enhance sales opportunities.
- Executed sales strategies to drive revenue growth and market penetration.
- Collaborated with marketing teams to align promotional campaigns with partner objectives.
- Analyzed market trends to identify potential areas for channel expansion.
- Provided training and support to partners on product features and benefits.
- Managed partner communications to ensure timely updates on new products and promotions.
- Conducted regular performance reviews with partners to optimize sales effectiveness.
Inside Sales Manager
ESET
San Diego, CA
09.2021 - 12.2025
- Led inside sales team to exceed quarterly revenue targets through strategic planning and execution.
- Analyzed sales data to identify trends, optimize strategies, and improve overall performance metrics.
- Fostered strong relationships with key clients to drive customer retention and satisfaction initiatives.
- Implemented CRM systems to streamline processes, ensuring accurate tracking of customer interactions and opportunities.
Partner Renewal Specialist
ESET
San Diego, CA
04.2021 - 09.2021
- Led strategic initiatives to enhance cybersecurity solutions and improve client engagement.
- Developed and implemented marketing strategies to promote products across diverse markets.
- Collaborated with cross-functional teams to streamline operations and optimize project delivery.
- Mentored junior team members, fostering professional growth and enhancing team performance.
Corporate Event Planner
Spice Of Life
San Diego, CA
03.2019 - 03.2020
- Coordinated logistics for corporate events, ensuring seamless execution and positive attendee experiences.
- Developed event themes and agendas aligned with client objectives, enhancing brand visibility and engagement.
- Managed vendor relationships, negotiating contracts to secure high-quality services at competitive rates.
- Oversaw event budgeting, tracking expenses to ensure financial adherence and maximizing resource allocation.
Event Coordinator
March of Dimes
San Diego, CA
05.2017 - 03.2019
- Coordinated logistics for events, ensuring seamless execution and adherence to timelines.
- Developed event budgets, monitoring expenses to maintain financial objectives.
- Collaborated with vendors to negotiate contracts and secure necessary services for events.
- Designed marketing materials and promotional campaigns to enhance event visibility and attendance.
- Cultivated strong partnerships with stakeholders to enhance event attendance and engagement strategies.
Education
Bachelor of Science - Communications
California State University, San Marcos
San Marcos, CASkills
- Customer service
- Deal closing
- Relationship building
- Sales strategy development
- Project management
- Salesforce proficiency
- Pipeline management
- Data analysis
- Negotiation
- Territory management
- Marketing
- Accounting
- CRM software
- Channel management
Languages
Spanish
Limited Working
Timeline
ESET Channel Sales Representative
ESET North America
01.2026 - Current
Inside Sales Manager
ESET
09.2021 - 12.2025
Partner Renewal Specialist
ESET
04.2021 - 09.2021
Corporate Event Planner
Spice Of Life
03.2019 - 03.2020
Event Coordinator
March of Dimes
05.2017 - 03.2019
Bachelor of Science - Communications
California State University, San Marcos