- Learning through technical and creative writing
- Visual design, graphics and web creation
- On a journey to visit all 63 US National Parks and 50 states
Traci Rasdorf
Alexandria,VA
Summary
A highly motivated, passionate writer and communications professional seeking to apply my 4+ years of strategic, detail-driven digital media experience to content creation and website management positions.
Overview
4
4
years of professional experience
Work History
Content Writing Team Lead
Carahsoft Technology Corp.
04.2023 - Current
- Train, manage and promote a positive work environment amongst a team of 4+ content writers to craft technical blogs and digital assets published to the company website.
- Act as the primary liaison between the content writing team, marketing and sales teams, executives, clients and the CEO to develop 50+ writing requests at a time.
- Enhance website traffic by maintaining the blog site via WordPress with extreme attention to detail, including publishing content, conducting site audits and optimizing content for SEO.
- Collaborate with website developers and content managers to build and maintain landing pages, add banners and create interactive forms.
- Analyze Google Analytics, Looker Studio and Tag Manager reports to track website analytics and key data points to provide actionable insights to leadership and clients.
- Responsible for regularly updating team services, processes, capabilities and announcements within the company's intranet.
Digital Content Writer and Blog Lead
Carahsoft Technology Corp.
09.2020 - 04.2023
- Collaborated with managers to develop content strategies and offerings, providing variety to clients and driving more revenue opportunities for the business unit.
- Cultivated relationships with company executives to interview and write content on their behalf, producing thought leadership pieces further establishing the company as an authority within the industry.
- Created a robust project tracking system and content calendar using tools like Google Sheets and Microsoft Teams projects to make daily updates for team efficiency and organization.
- Wrote timely, technical content including blogs, digital assets and website pages to create engaging, impactful company and client messaging leading to increased brand awareness.
- Researched and suggested innovative blog topics and trained in making website updates to remain competitive in the market.
Education
Bachelor of Science - School of Media Arts And Design, Journalism
James Madison University
Harrisonburg, VA05-2020
Skills
- Leadership and team collaboration
- Excellent interpersonal skills
- Verbal and written communication
- Planning, prioritization and organization
- Idea development and brainstorming
- Deadline management
- Attention to detail
- Adaptable and quick learner
- Relationship building
Interests
Timeline
Content Writing Team Lead
Carahsoft Technology Corp.
04.2023 - Current
Digital Content Writer and Blog Lead
Carahsoft Technology Corp.
09.2020 - 04.2023
Bachelor of Science - School of Media Arts And Design, Journalism
James Madison University
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