Tracy Crooks

Dynamic National Partnership Manager; with a proven record of delivering measurable ROI for both shareholders and clients through strategic alliances; with Fortune 500 corporations and C-Suite Executives. Recognized as 1 of 3 Experts at the American Red Cross, driving company-wide initiatives that strengthen national programs and maximize organizational impact. Skilled in Leadership Development of National Accounts, execution of large strategies for business development. And Strategic Planning for the Armed Forces and the Department of Defense initiatives. Trusted advisor and subject matter expert, consistently achieving sustainable growth, operational efficiency and excellence, and long-term value-added creation across all business and national platforms. High energy, progressive results-oriented professional with 10 solid years of quality management experience in both Sales and Marketing. Innovation and excellence are essentials to my proven and established record of fast-track growth. These strong traits are based on consistent contribution and bottom- line results. Excellent reputation as an outstanding leader, manager, team collaborator and strategist, who exceeds sales goals and objectives.

• Expertise and leadership:
• Built and maintained a robust corporate prospect pipeline using CRM analytics, industry research, opportunities for national and regional relationships by undercovering opportunities for growth and sector insights.
• Developed a process to research and analyze industry trends for untapped corporate sectors and partnerships for business development opportunities to re-engage and reinvigorate non-active or low performing partnerships.
• Established numerous “Memorandum of Understanding” for the Armed Forces, and National Partners.
• Data & Analytics:
• As the Strategic Partnership Manager, translating CRM data into actionable insights and development of custom business plans for customers, corporate, Armed Forces and organizations.
• Create and/or use company dashboard to track KPI’s, forecast revenue and access partner performance.
• Utilize tools to evaluate campaigns effectiveness and customer’s trends and execution.
• Provide monthly performance metrics, highlight pipeline growth, retention and measurable data.
• Relationship Management & Stewardship:
• Cultivate strong relationships with key corporate contacts, and partnership liaisons and organizations.
• Collaborate by cross-functioning with Marketing, Business Analytics, and company leadership for vision led initiatives and overall objectives.
• Establish resources to benefit and strengthen national partners with foundation programs within their organizations. Which includes corporate community engagement, hospitals sales, the armed forces, employee resource groups and national organizations. Increase KPI’s YoY goals by 132%. Includes national blood units, new partnerships development by 70%, Developed first ever Award & Recognition for our National Partners: Delta Airlines, Johnson & Johnson, T-Mobile. Recognizing the yearly performance by achieving KPI’s: growth of collections which equates to sales by units.
• Developed the Partnership Advisory Council: PAC20 – Create monthly agenda and presentation and lead by facilitating monthly meetings for our top 20 national partners. To enhance the PAC20 co-branding opportunities for advancement and growth in business development for each partner’s mission, focused on marketing strategies and execution. Increase visibility and customer reach for successful outcomes.
• Designed the “Revised Military Engagement Playbook” and over resources, used as a national guide and standard for the entire Process, Sales and Business Development teams to reference as each sales professional collaborate with the Department of Defense, Armed Forces Leadership; relationship and process development with Commanders of base installations for all branches: Army, Air Force, Navy, Marines and Coast Guard. Also, the National Guard and Veteran’s Affairs.
• Designed the Strategic Planning Template which is used nationally as a guide to establish objectives, goals, timelines, outcomes: Built as a structure for SMART goals and SWOT Analysis
• Recognized as the Top Senior Account Manager for the SE Caribbean Region 2020-2021 by Gail McGovern – CEO of the American Red Cross.
• Data Integration for Verticals: Medical, Transportation, Education, Corporate, Armed Forces, Public & Private Sectors, Non-Profit, Non-Governmental Organizations
• Excellent communication, interpersonal, and leadership skills.

• Douglas County Library Advisory Board 2019-2027
• Elected Chair of the West Georgia Library System Board 2020-2023 – First African American to hold position.
• The Downtown Master Plan Steering Committee – The City of Douglasville, Georgia ongoing 2018-2028
• 2020 US Census Douglas County Spokesperson – Selected by External Affairs.
• Board member and Member-At-Large Behavioral Health and Development Disabilities for the State of Georgia 2024.
• Graduate of Leadership Douglas- Douglas County Georgia Chamber of Commerce– Class of 2022
• Graduate member of Alpha Kappa Alpha Sorority, Incorporated.

• CPM - Certified Professional Manager
• Spin Selling, Negotiations, Business Development, Strategic Planning, Data Analytics, Training - 2020-2026
• Certified Project Management, American Red E-Learning Leadership - 2023-2025

• Known as the "Closer" Expert
• An Award winning Sales and Account Manager: Multiple awards for top sales in the SE and Caribbean Region two consecutive years
• Virtual Sales - 8 years with successful pipeline management for growth YoY in metrics, goals and based on KPIs
• Articulate and persuasive Sales Leader
• Self Motivator
• Quick Learner Product knowledge, Company's brand and delivery for success results
• Effective Sales leader, WIN attitude for TEAM and Individual recognition
• CRM Salesforce and Power BI, Manage business and hold virtual meeting with professional platforms: TEAMS, Zoom
• MS Applications: Word, Powerpoint, Excel